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@MarketStomper Thanks for the feedback. I completely agree, unique content is just as important on social networks as it is in blog posts, newspaper articles and all other forms. It's not just important, but vital, that we remember the different networks have different audiences and different purposes. What works for Facebook, may not for Twitter for example. While it is time consuming, that is something that we have to adapt to. If you're going to invest time and money into content strategies, you should be doing the same in social campaigns also. There's no room for copy and paste!
1 year ago on Writing for Different Social Media Platforms
@Shaun Thomas - The Write Provider Thanks very much for the comment Shaun, greatly appreciated. I would have to say that your first point is quite an "old school" method and would actually be putting your links in danger of penalties.
However the second point is spot on. All articles - and the links within them - should be tailored to the site. If you have a finance blog, you want to be writing about and linking to financially relevant topics and sites - not talking about something way off topic just for links.
At the end of the day it's your name on the bottom of the article and you should be proud of your work - not just after a link. Similarly, you're working on behalf of your client and the blogger who is posting your work, and you should be doing your best for them too. The blogger is letting you post on their site, and the client is paying your wages after all!
1 year, 10 months ago on Overcome Basic Guest Posting Challenges
I'd love to know what metrics you all measure, and how you communicate with bloggers - it's not easy sometimes coming to an agreement, especially on high authority sites so any views or advice - or feedback in general - would be welcomed
2 years, 1 month ago on What 3,000 Hours of Blogger Outreach Taught Me
Be interesting to know what everyone else thinks are the priorities for site owners in the next year...
2 years, 7 months ago on ‘Google Have Dropped the Ball on Search Quality’ – An Interview with ‘Dr Pete’ Meyers