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love this. hammer on the head in your opening sentances. I think we need to spend more time on explaining to old scholl SEO'rs and management of companies that might not know about the benefits of social media. Such an imperative part of the game now that people do need to understand the benefits.
2 years ago on Communicate the Value of Social Media to the C-Suite
i think thats something people worry about, the cost of building and maintaining a site... but if people are serious about starting and succeeding in business they need to invest the time and money!
2 years ago on Master Your Domain: Get Control of Your Website Content
This really sounds like the people up above saying can you dig up this information for us and once she got caught they turned there back on her. Wouldn't be surprised if she kicked up a fuss she would get some sort of compensation package... that is if she isn't actually guilty ;)
2 years, 1 month ago on Wal-Mart in Hot Water: Honesty and Transparency an Issue
Nice post, I think it is easy for people to get caught up in trying to make their content really attractive and use terminologies that only a small number of people know but thats not going to sell. Engaging factual content is what is going to get people interested and parting with their hard earned money.
2 years, 2 months ago on AIDA – Still Useful in 2012?
'Social Media is not purely digital' - great point and one which i actually think people dont think about enough... just because its not online doesnt mean you cant build relationships that will further benefit your online presence.
2 years, 2 months ago on Where Big Ideas Come From
@ginidietrich This is exactly the route we have gone down as well, why waste great SEO beneficial content on your blog. The blog is their to show the face behind the brand and engage with customers and have a more creative freedom to spread the word of your company.
2 years, 2 months ago on No One Cares About Your News Release
I dont know what to say... his response to you questioning his ethics is baffling!? i hope deep down he was being sarcastic or trying to bring some humour into your talk. Im surprised you didnt ask him to leave after saying that
2 years, 2 months ago on Can an Algorithm Write a Better News Story than Humans?