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I love the idea that social media isn't limited to our online outlets. How awesome would it be if we could "return to the streets" with ideas and art. It would allow communities to grow together. I love that.
Ji Lee talks about something similar to this idea when he career trajectory with 30,000 stickers and a guerrilla art approach. If you haven't watched this video, I recommend it. It's similarly awesome to what Candy Chang is doing. :) http://vimeo.com/8596045
2 years, 2 months ago on Where Big Ideas Come From
@Lisa Gerber I totally agree with you, Lisa! The great thing is that when you put the critical thought in on the front end, you build in longevity. The problem comes when companies choose a logo for looks, without considering how it integrates with the rest of their branding.
2 years, 2 months ago on Your Business Logo: Does it Really Matter?
@Andrea T. H. W. Thanks, Andrea. It's definitely true that there are many reasons for the economic situation worldwide, which is why those who see the potential to build a company in spite of the circumstances need to be prepared to execute it in the best possible way. Thanks for your perspective!
2 years, 2 months ago on Three Things Your New Company Needs In Order to Dominate
@CrossBetsy I LOVE this! And I think something you mention in here is especially true: It's possible to run a business without things like a website, but it's not possible to do very much growing. Very cool that you were able to help him find a way to ship his product and potentially make a huge impact on his company. ...Just because you were willing to ask.
@mitchellfriedmn Mitchell - Totally agree. These are tactics that don't work if you don't have the core "essence" of your brand worked out. If you aren't approachable, don't have a good story, and overall can't support these things with an excellent product or service, don't even bother. Great point.