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I think it's just clever marketing. If it's limited edition, with a bunch of artificial hype around it, people think they need to buy it now instead of waiting. I have been hemming and hawing about buying Satin Taupe, which I know I'll love. In the meantime I am embarassed to tell you how many stupid LE purchases I've made that sit at the back of my drawer. No more.
1 year ago on Does MAC come out with too many collections?