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As someone on both sides of the social media world - brand and blogger - I am triple careful about this. I don't like to jump on a twitter bandwagon just because everyone else in my stream is in an uproar about something. I think it will ultimately dilute the power of the influence. But, I am certainly all in when it's something I care about like the Komen situation. As a brand I am incredibly sensitive to online criticism when I think it's honest, relevant and something we can act on. But usually it's just someone with a gripe. And they are always surprised when we respond with a dose of humor right back. Fingers crossed we never encounter a wave of twitter rage.
2 years, 8 months ago on Is It Time To Stop Listening to Social Media?