Like a food truck, but as a clothing retailer - brilliant!
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Love this post - am asked all the time by junior planners, and you address it quickly in an easy to understand way. Only thing I slightly disagree with is the idea (hinted at in Replies to Comments) that planners sell intangibles. The difference between a well-planned and designed event and a mediocre or poorly-planned event is not intangible; it is measurable in dollars and pain points.
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