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As a small business (event planner), I've found the best way to use @Tumblr is authentically, as an regular Tumblr user would - sharing and reblogging things I'm really obsessed about. I don't directly market my business but if a potential client finds my Tumblr they get a look into the things I love -- and my ideal clients love the same things that I do and it creates an instant connection.
10 months ago on Is Tumblr Right for My Business?
Like a food truck, but as a clothing retailer - brilliant!
2 years ago on Retailer Closes Her Store to Go Mobile Instead
Love this post - am asked all the time by junior planners, and you address it quickly in an easy to understand way. Only thing I slightly disagree with is the idea (hinted at in Replies to Comments) that planners sell intangibles. The difference between a well-planned and designed event and a mediocre or poorly-planned event is not intangible; it is measurable in dollars and pain points.
2 years, 6 months ago on How do you decide what to bill for your time?