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Interesting, I enjoyed reading your perspective. I find myself going more and more towards the opinion of using reviews. The reviews will out there, why not have them right under your nose to react to them? With some of my clients, reviews are helping them hone their product offerings and overall improve sales. Good point about smaller brands not having enough reviews and having too many "be the first to review." Hadn't considered that.

2 years, 11 months ago on DOs and DON’Ts of Reviews