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Nice one @NealSchaffer Another good post on LinkedIn. I think you nailed it when you said LinkedIn leads to business value. No other social network means business like LinkedIn. It has a well-defined niche.


In a world where everyone's drowning in data, I see LinkedIn allows individuals and businesses alike, to stand out from the clutter, and brand themselves - be it via Groups & Company Pages or Individual Profiles - with the sole purpose of conducting business transactions.


A lot of people outside of the B2B circuit would find it easy to agree with the comparative ratio you drew up:- LinkedIn delivers Higher ROI for same Time Spent Online on other networks.

2 years, 12 months ago on LinkedIn: Don’t Overlook The Social Media Underdog