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@Shemayah Shiloh Phillips You don't know what you're talking about. Open your mind. I've been married outside the faith for almost 13 years and our marriage is going strong. We were married by Rabbi Sternfield and he was a wonderful counsel to us along the way. It pains me to see him mentioned in this light and I'm reminded of a book that another Rabbi once wrote called, "When Bad Things Happen To Good People." Rabbis are not perfect but Rabbi Sternfield is a good man and I hope we remember the many lives he has impacted wonderfully. He certainly did mine.
1 year, 1 month ago on Gambling Chicago Reform Rabbi Loses Pulpit
Great post, Andy. The content spinning thing kind of reminds me of how some firms in the past have stuffed far too many keywords into posts. What you get is keyword salad and it just makes for really bad writing for normal human beings to appreciate, regardless of how Google views it. I do think people often forget a couple of things: 1) Just because you post it once doesn't mean that's the only time you should post it. Think about how fast our various streams move. 2) As you mentioned, slicing and dicing content for various formats is also forgotten. I'm surprised by how often people just cut and paste a link in a bunch of locations rather than even giving it any kind of special intro. That's a missed opportunity to create something unique to each channel while still utilizing one source.
1 year, 3 months ago on Content Spinning: How to Spin Content Without Getting Sick
@MikeSchaffer Solid point. It's one thing to talk about pay-by-performance as an option among others both parties might consider. It's quite another when a prospect is offering it because it's their only feasible financial option. Accept those at your own risk.
2 years, 1 month ago on Performance-Based Pricing in a Billable Hours Industry
It's an interesting concept and I still toy with how to perfect it. Although I have to admit being paid by the month is far more simple. Having agreed to pay-by-performance a few times in the past, what I've learned is that you have to be ridiculously clear in your contract about what constitutes "performance," because a client can later say, "Well, we made X amount of sales but that was really due to something we did rather than what you did." Or some actually think pay-by-performance means they don't pay anything at all until they see results. Not true. The other issue I wrestle with is the factors that they influence in the overall performance that may be out of my control, such as if they have lackluster Salespeople or poor Customer Service. So hypothetically speaking I could be delivering a superior brand strategy and content marketing initiative but their company fails to close the loop of the sale or increased loyalty. What about in that instance?Again, keeping an open mind to utilizing it but I want it to be buttoned up as tight as can be before I do.