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I think you have to look at what is your core business. If award redemptions aren't profitable, then don't do them. Also, if you want to be truly customer focused (as I know you do, Cranky), then you should be only doing the things you are best at. If you dont know all of the rules and shortcuts, partner with someone who does, it will be a better service for your customers. That being said, make sure your partner shares your values, ideology, and mindset. If you can find a partner who is as good as their job as you are at yours, then it is a great match, and you can put your focus into growing the profitable part of your business.
2 years, 6 months ago on In the Trenches: Do It Ourselves or Partner with Someone Else?