Co-Founder and CEO of Forth Metrics and Inkybee
Congrats, Gini. Great story for a truly global great blog. Lang may your lum reek!!
2 weeks, 4 days ago on Happy Birthday, Spin Sucks!
@ginidietrich Kind of. I know one friendly tool where the client just authenticates with GA and the data automatically populates. So the data is shared, but I'd have thought that was a good thing :)
1 month, 1 week ago on How the Zutano Blogger Outreach Program Hit Huge Audiences
Nice one, Howie, great case study. Excellent tips, approach, process and execution. If I'd question one thing, it would be the success measures - positive reviews and backlinks are all good, but why not go further? - actual traffic to BuyBuyBaby.com, achievement of goals and even sales? All entirely possible with Google Analytics.
@Danny Brown No idea what you are on about!! Something to do with laggards never keeping up?
5 months ago on PR in the Digital Age: Where Now?
As ever, Danny, you are ahead of the curve, so you can forget the term "digital" but I reckon there's a whole swathe of professionals out there who need to embrace it before they can forget it. Digital is the force of disruption that has changed the industry in the last 10 years. Then again, maybe that's just a recipe for another meaningless semantic turf war :)
Kudos, Mr B. I like your style - it's well braw! And you're not getting rid of me that easily.
5 months, 1 week ago on Why You Might Want to Unsubscribe From This Blog
Fair points, Kyle. Social media is always a friend in humanising the whole approach too - particularly a tweet back and too here and there. In fact, an initial approach via Twitter can be quicker and easier to test the water.
5 months, 1 week ago on The 5 Biggest Mistakes You’re Making In Outreach Emails- And How To Fix Them
Nice one, Danny. Another string to the 'blogger relations' bow that I haven't plucked thus far. And thanks as always for the Inkybee shout out :)
7 months ago on How You Can Use Native Advertising to Complement Content Marketing
@AmyVernon Ha! That post is an awesome find, Amy. Some media-hack should put some of those quotes to him - "An influence score is really just a measure of how well people game the influence scoring algorithm." !! So, why are they buying Klout? I don't know enough about Lithium, but they must be able to do something awesome with Klout's data as from that post it doesn't look like Klout is going to survive in its current form.
7 months, 2 weeks ago on Why The Lithium Deal Highlights Klout’s Failings, But Is Good News for Influence Marketing
Great post, Danny. No punches held back. I do agree that the US$100m figure seems odd as the investors in their most recent rounds must be making a loss at this exit valuation. Has the 100m been verified? It does seem to me that Klout had already realised that their original business model was on a shoogly peg as were they not already taking steps to move towards assessing the contextual relevance of their scoring? Interesting times ...
Nice one Daniel. You know I love measurement. And actually the principles can be applied to just about anything you do in a business: it all starts with SMART (specific, measurable, attainable, realistic and timely) business objectives and is distilled to campaign objectives. Then they can be measured :)
8 months, 2 weeks ago on Influencer Outreach: Achieve Communications Goals
Advocating "cold pitching" on Spin Sucks. Now I've seen it all :)
10 months, 2 weeks ago on The Cold Pitch and How to Nail One
Hi Nick. Great post on a fascinating subject that does raise my emotions. As an accountant, part-time mathematician and "metrics-man" for Inkybee, I'm big on logic and helping make things easier and better using algorithms. The second deck in your post highlights how influential algorithms are in what we see and digest on the Web. And it's probably a concern that the majority of people developing the algorithms have very low EQ (emotional intelligence). But I'm also like you - every so often I have to turn off my analytical left brain and try to rouse the creativity in my right brain as it is emotions and feelings that people respond to most. It's also liberating. Thanks for reminding me!
11 months, 1 week ago on Do Algorithms Make us Lazy? Do Metrics Numb our Feelings?
Interesting, Sam. I don't disagree with any of the comments in relation to how to find real influencers whilst avoiding popularity scores. However, I have mixed feelings on what you call 'influencer factories'. Yes, blogger networks trying to monetise via collaboration may result in false prominence for those that are able to 'work the system' hardest, but to my mind, networks where bloggers just get together to share and promote similar, relevant content can be valuable. There are millions of blogs out there, so to be heard in all that noise, a little collaboration and cross-promotion from like-minded souls seems a sensible thing to do.
1 year, 1 month ago on Beware the Growth of Influencer Factories
@JoeCardillo Yep, with you there. As long as you like roller-coasters! And you're right, having the skills is necessary, but having the right behaviours is simply critical.
1 year, 1 month ago on Three Things Internet Startups Can Teach Big Business
Oh, I'm empathising right now! I recognise all of that and more. I used to work as a senior manager in a big corporate but for the last 3 years have been in an internet start-up and wow it's different. There are good things to bring from the corporate world - e.g. discipline and rigour - but the biggest change is cultural - being open, honest, innovative, flexible, entrepreneurial and action orientated - "can do" - are all essential in the early stage environment. Enjoy the ride!
Nice post, Danny. Completely agree with your assessment. The Connected Web makes collaboration so much easier and the synergies are huge. Linking the right clever businesses/technologies together is the way ahead.
1 year, 2 months ago on Why We Need More Partnerships Like the @Traackr and @Nimble One
Oh how I empathise with this. To hear you publicly say "it can be exhausting and some days I truly do want to throw in the towel" is amazing as I know exactly how you feel but rarely admit it. It's a real roller coaster, it's really exciting and if I didn't have a family, mortgage, school fees etc I really wouldn't worry a tenth as much as I do.
1 year, 3 months ago on Scale-Up Entrepreneur: Do You Have What it Takes?
Wow, thanks for including both of the Inkybee blogger relations ebooks, Brendt. Awesome to be listed alongside some of those other great books and authors.
1 year, 4 months ago on Top 10 Marketing eBooks
Very slick. Like it. And thanks so much for the shout out for Inkybee :)
1 year, 4 months ago on How to Choose Social Media Tools
Like it a lot. Keep banging the drum . I know you were having fun in Paris at the time, but your star colleague, @allenmireles did highlight why "measurement is huge" and how "Inkybee Measures Your Campaigns" using a Google Analytics plug-in, so we're right with you.
1 year, 4 months ago on How to Measure PR: Use These Tools
@ginidietrich You're right, but I think in the next couple of years the "KPI" analytics are going to become simpler and easier to grab hold of - which makes it easier for PR's to get their heads around it, and easier for the non-P&G's of the world to measure something valuable.
1 year, 5 months ago on The Future of PR: It’s Our Time to Lead
Why is all of this SOOO important? Because the pace of change is so fast. And the really big one for me is the hybrid communicator. I'm not a PR pro, so I have a lens that looks at the PR profession and wonders whether it can stand up and take on board the integrated comms skills that require content marketing, SEO, analytics, working cohesively with advertisers, etc.
At a conference last year a global PR leader asked why Management Consultants can charge 4 times the fees that PR pro's can? (not as they are a threat, just for comparison) I think it requires a transformational shift in delivering strategic business value for PR pro's to even remain in the game never mind catch up.
@adammbsmith That's an interesting take that I hadn't thought of. Using negative link-building as a weapon. Seriously unethical. And seriously damaging to reputation if caught so surely no-one would risk it?
1 year, 5 months ago on New SEO Rules: How to Keep Google Happy
Nice to read a post about SEO that reads like its by a normal person for normal people :) Working as I do with PR pro's on blogger outreach, I am increasingly seeing SEO consultants getting involved in these ethical, quality link building practices. In fact "link earning" seems to be the favoured buzzword at the moment.
Welcome home Gini. The French - more than anyone - like to do things their own way, so forget the disdain. I would say the vast majority of what we Europeans see in the US is positive, it's just that bombings and shootings get enormous publicity. And don't lose that global perspective on the news - it's a weird, wild and wonderful world out there beyond your own shores.
1 year, 5 months ago on Lessons from a Vacation in Paris
Hey @DannyBrown , you know how to get the juices flowing. I'm certainly thirsty for more. It's a fascinating approach. I can definitely see the logic in it, especially in how it leads a marketer much more directly to the impact of any influence marketing campaign, removing the leap of faith. Where I need to understand more is, as @temafrank says, in the practical application. When you get down to identifying, segmenting and analysing micro-influencers, I can't believe it is easy or quick. Maybe you are way ahead of your time, or maybe you'll reveal all in Chapter 7. Can't wait ... !
1 year, 5 months ago on Free Download of "Situational Influence": Chapter 5 of Influence Marketing
Hard to argue with anything in this Andrew. Great stuff. I think the challenge is getting right-brained PR story-tellers to push their left-brain to understand SEO and analytics - I don't think it comes naturally. Digital and social media expertise is a must-have skill for the modern PR pro, but they might also need a technician/analyst riding side-saddle to fix the analytics. Unless we build some simple tools to make it easier for them :)
1 year, 5 months ago on Public Relations SEO: How AuthorRank Can Help
@IBRevolution Yes. Free public beta has access to all areas. Moving to a paying model now, but all new users still entitled to a 30-day free trial with full access.
1 year, 5 months ago on Simplify Blogger Outreach with Inkybee
@allenmireles Oops, I hadn't appreciated how coloquial Scots "chuffed" is. Braw!
@bigboxcar @allenmireles Well, we certainly used Inkybee to tell us how relevant and influential Spin Sucks is. Inkybee deliberately does not do any automated (read: spammy) reaching out, so the relationship building was done as it should be. And now we are using Inkybee to measure the success of the coverage of our beta - and @SpinSucks is definitely now the leader for level of engagement.
Thank you to @allenmireles for the great review and thanks to everyone for commenting. We're looking forward to an amazing year of developing Inkybee to provide a truly extra-special experience for everyone working in this area.
And we will stick by our beliefs in making sure Inkybee is available and affordable to the people and organisations that really need it - principally individuals and smaller, independent agencies/organisations.
So chuffed to feature on Spin Sucks, it's such an awesome community. Certainly made my day :)
Oooh, you're building this up nicely. Can't wait to get my hands on it. I hope the post to your homeland is slick :)
1 year, 5 months ago on Influence Marketing: The Book
Nice tips, thanks. Never sure about 6 without a bit more significant re-purposing. And an option in 1 to give lots more metrics than just a site authority would be to chuck the blog(s) into Inkybee :)
1 year, 6 months ago on Guest Blogging: Seven Tips for Success
Hi Danny, I've been meaning to chime in on this for a week now! Most of it has already been said as I agree with the general sentiment that reach can be a dangerous metric, particularly if viewed in isolation and not extended to a more meaningful business metric.
As you know, in Inkybee we are quoting an audience reach metric as part of the of the mix and doing some maths to get to "potential unique viewers of a story in the active period consisting of the days immediately following its publication". It's a range and it's always flawed to some extent, but should be helpful.
Also, just to add to your reading, have you read @kdpaine 's post on "The State of Measurement Standards"? There's a lot of good work going on here to standardise a number of definitions including reach. I would imagine the section on "influence and relevance" might interest you too :)
1 year, 6 months ago on The Question of Reach as a Viable Metric
Yes. I guess it shows the inner-nerd in me, but I REALLY get this. It's all in the brain. It's like Stephen Covey re-purposed for happiness instead of effectiveness. Simple. Yet fascinatingly thought-provoking and brilliant. Thanks. And happy Friday :)
1 year, 6 months ago on The Happy Friday Series: Science of Happiness and Do-Overs
I think there is something ominous in this - Google has the highest market share of search by some way. Everyone that is using Google wants to see the most relevant and important results rank highest, NOT the ones that are the biggest slaves to Google. However, Bing, Blekko, et al are a counter-balance to this. I don't think Google can afford to push their own agenda too hard or they will finish up losing users - if you do the same search in Bing or Blekko, are the results totally different? and better?
1 year, 7 months ago on Google+ Meet Influence Marketing
Nice to see a presentation with so many great real-life examples. Thanks for sharing so quickly. Have a great party in Atlanta - sounds like a great cast of characters present :)
1 year, 7 months ago on Creating value by integrating traditional and digital PR
@Soulati | B2B Social Media Marketing @susansilver Thanks for your support guys. I hope you are enjoying it. Our biggest frustration is that we've got lots more cool ideas that we just can't implement quick enough.
1 year, 7 months ago on Streamlining Blogger Outreach With Inkybee
@ginidietrich Thanks, Gini, see if your guys can set our servers on fire!
Were any of you lot not born in February?? :)
Positivity, purpose and a healthy perspective on life. I like it a lot. Happy birthday and may 2013 continue in the same vain.
1 year, 7 months ago on Today We Reflect And Celebrate
Me thinks you are stoking the fire here. The debate will run and run. In my opinion the scores are here to stay. People will continue to rant about them and continue to use them incorrectly, but smart marketers will not rely on them in isolation as they will glean greater contextual insight from other data sources. Bring on the book!
1 year, 7 months ago on Kill Influence Scores; Improve Influence Marketing
Thanks, Jayme, I really appreciate you getting stuck into Inkybee and reviewing it. We think it's doing a job now, but you are right, there is also tons of great stuff still to come.
One small point to be clear, whilst Inkybee found 1,900 blogs for your search, we ranked them so that you only needed to review the top ones.
Also, on the campaign measurement, it is possible to enter historic posts, so you could measure an historic campaign if you have one.
Keep tinkering and kicking hard as live user feedback is our life-blood :)
@ginidietrich Send them to me. I'll deal with them ... one way or another ... !!
1 year, 7 months ago on I Hate PR People: The Rules of Pitching Bloggers and Media
Oooh, punchy start to the week, I like it. What being a year older does to someone :) Happy birthday Lindsay and you (belatedly).
Great attitude, Jayme, as a 40+ web entrepreneur myself, I'm right with you. A bit of worldly-wise nous and a boat load of great attitude will see us through.
Now, what's with the Hubspot questioning/bashing? I'm not a paying user but my intuition is that they are very clever and I am a big believer in their mantra of 'disrupt with simplicity from below' - levelling the playing field as you put it. Is their beef under the bonnet not as slick as the fancy chassis on the outside?
1 year, 8 months ago on Social Media Presents 50 Shades of Wiser
Thanks, Arik, I'll check 1 or 2 of these out. I'm finding the G+ communities very user friendly. I think they might have some mileage, but I agree with Nikki that they are likely to need good moderation. Another one I would recommend is the first one showing in your image above for 'discover communities' : @dannybrown 's Influence Marketing community.
1 year, 8 months ago on 14 Google+ Communities for PR pros to join
Hear hear. Break down the silos, embrace digital and social media, add analytics and SEO experts to your teams, and do it all now, not at the end of some strategic review that lasts until 2020!!
1 year, 8 months ago on The Future of PR: Beyond Media Relations
@ginidietrich @Sean McGinnis Ooooh, now that's a bigger debate. I think you're right, but I don't think I'm qualified to comment on the American education system. Might an option with that be to just get the a great blend of the best right brain and best left brain people working together?
Ref KPIs, I guess it depends on the business, but the typical marketing funnel is as good a place as any to start: new leads, new customers, total rolling customers, total sales, % gross margin, OP, and (crucially) cash.
1 year, 9 months ago on Learning Analytics: What I Wish I Knew Then
Spin Sucks the book - wow - my reading list just got even longer. And I can recommend Scotland in August :) . 2013 is going to be amazing so have a great break to recharge those batteries for back-to-back 200%'s!
1 year, 9 months ago on 2012 Digital Marketing Year in Review