Co-Founder and CEO of Forth Metrics and Inkybee
Advocating "cold pitching" on Spin Sucks. Now I've seen it all :)
2 weeks, 6 days ago on The Cold Pitch and How to Nail One
Hi Nick. Great post on a fascinating subject that does raise my emotions. As an accountant, part-time mathematician and "metrics-man" for Inkybee, I'm big on logic and helping make things easier and better using algorithms. The second deck in your post highlights how influential algorithms are in what we see and digest on the Web. And it's probably a concern that the majority of people developing the algorithms have very low EQ (emotional intelligence). But I'm also like you - every so often I have to turn off my analytical left brain and try to rouse the creativity in my right brain as it is emotions and feelings that people respond to most. It's also liberating. Thanks for reminding me!
1 month, 1 week ago on Do Algorithms Make us Lazy? Do Metrics Numb our Feelings?
Interesting, Sam. I don't disagree with any of the comments in relation to how to find real influencers whilst avoiding popularity scores. However, I have mixed feelings on what you call 'influencer factories'. Yes, blogger networks trying to monetise via collaboration may result in false prominence for those that are able to 'work the system' hardest, but to my mind, networks where bloggers just get together to share and promote similar, relevant content can be valuable. There are millions of blogs out there, so to be heard in all that noise, a little collaboration and cross-promotion from like-minded souls seems a sensible thing to do.
3 months, 3 weeks ago on Beware the Growth of Influencer Factories
@JoeCardillo Yep, with you there. As long as you like roller-coasters! And you're right, having the skills is necessary, but having the right behaviours is simply critical.
4 months ago on Three Things Internet Startups Can Teach Big Business
Oh, I'm empathising right now! I recognise all of that and more. I used to work as a senior manager in a big corporate but for the last 3 years have been in an internet start-up and wow it's different. There are good things to bring from the corporate world - e.g. discipline and rigour - but the biggest change is cultural - being open, honest, innovative, flexible, entrepreneurial and action orientated - "can do" - are all essential in the early stage environment. Enjoy the ride!
Nice post, Danny. Completely agree with your assessment. The Connected Web makes collaboration so much easier and the synergies are huge. Linking the right clever businesses/technologies together is the way ahead.
4 months, 2 weeks ago on Why We Need More Partnerships Like the @Traackr and @Nimble One
Oh how I empathise with this. To hear you publicly say "it can be exhausting and some days I truly do want to throw in the towel" is amazing as I know exactly how you feel but rarely admit it. It's a real roller coaster, it's really exciting and if I didn't have a family, mortgage, school fees etc I really wouldn't worry a tenth as much as I do.
6 months ago on Scale-Up Entrepreneur: Do You Have What it Takes?
Wow, thanks for including both of the Inkybee blogger relations ebooks, Brendt. Awesome to be listed alongside some of those other great books and authors.
6 months, 1 week ago on Top 10 Marketing eBooks
Very slick. Like it. And thanks so much for the shout out for Inkybee :)
6 months, 2 weeks ago on How to Choose Social Media Tools
Like it a lot. Keep banging the drum . I know you were having fun in Paris at the time, but your star colleague, @allenmireles did highlight why "measurement is huge" and how "Inkybee Measures Your Campaigns" using a Google Analytics plug-in, so we're right with you.
7 months ago on How to Measure PR: Use These Tools
@ginidietrich You're right, but I think in the next couple of years the "KPI" analytics are going to become simpler and easier to grab hold of - which makes it easier for PR's to get their heads around it, and easier for the non-P&G's of the world to measure something valuable.
7 months, 1 week ago on The Future of PR: It’s Our Time to Lead
Why is all of this SOOO important? Because the pace of change is so fast. And the really big one for me is the hybrid communicator. I'm not a PR pro, so I have a lens that looks at the PR profession and wonders whether it can stand up and take on board the integrated comms skills that require content marketing, SEO, analytics, working cohesively with advertisers, etc.
At a conference last year a global PR leader asked why Management Consultants can charge 4 times the fees that PR pro's can? (not as they are a threat, just for comparison) I think it requires a transformational shift in delivering strategic business value for PR pro's to even remain in the game never mind catch up.
@adammbsmith That's an interesting take that I hadn't thought of. Using negative link-building as a weapon. Seriously unethical. And seriously damaging to reputation if caught so surely no-one would risk it?
7 months, 2 weeks ago on New SEO Rules: How to Keep Google Happy
Nice to read a post about SEO that reads like its by a normal person for normal people :) Working as I do with PR pro's on blogger outreach, I am increasingly seeing SEO consultants getting involved in these ethical, quality link building practices. In fact "link earning" seems to be the favoured buzzword at the moment.
Welcome home Gini. The French - more than anyone - like to do things their own way, so forget the disdain. I would say the vast majority of what we Europeans see in the US is positive, it's just that bombings and shootings get enormous publicity. And don't lose that global perspective on the news - it's a weird, wild and wonderful world out there beyond your own shores.
7 months, 2 weeks ago on Lessons from a Vacation in Paris
Hey @DannyBrown , you know how to get the juices flowing. I'm certainly thirsty for more. It's a fascinating approach. I can definitely see the logic in it, especially in how it leads a marketer much more directly to the impact of any influence marketing campaign, removing the leap of faith. Where I need to understand more is, as @temafrank says, in the practical application. When you get down to identifying, segmenting and analysing micro-influencers, I can't believe it is easy or quick. Maybe you are way ahead of your time, or maybe you'll reveal all in Chapter 7. Can't wait ... !
7 months, 2 weeks ago on Free Download of "Situational Influence": Chapter 5 of Influence Marketing
Hard to argue with anything in this Andrew. Great stuff. I think the challenge is getting right-brained PR story-tellers to push their left-brain to understand SEO and analytics - I don't think it comes naturally. Digital and social media expertise is a must-have skill for the modern PR pro, but they might also need a technician/analyst riding side-saddle to fix the analytics. Unless we build some simple tools to make it easier for them :)
7 months, 3 weeks ago on Public Relations SEO: How AuthorRank Can Help
@IBRevolution Yes. Free public beta has access to all areas. Moving to a paying model now, but all new users still entitled to a 30-day free trial with full access.
7 months, 3 weeks ago on Simplify Blogger Outreach with Inkybee
@allenmireles Oops, I hadn't appreciated how coloquial Scots "chuffed" is. Braw!
7 months, 4 weeks ago on Simplify Blogger Outreach with Inkybee
@bigboxcar @allenmireles Well, we certainly used Inkybee to tell us how relevant and influential Spin Sucks is. Inkybee deliberately does not do any automated (read: spammy) reaching out, so the relationship building was done as it should be. And now we are using Inkybee to measure the success of the coverage of our beta - and @SpinSucks is definitely now the leader for level of engagement.