Co-Founder and CEO of Forth Metrics and Inkybee
Nice one, Danny. Another string to the 'blogger relations' bow that I haven't plucked thus far. And thanks as always for the Inkybee shout out :)
1 week, 6 days ago on How You Can Use Native Advertising to Complement Content Marketing
@AmyVernon Ha! That post is an awesome find, Amy. Some media-hack should put some of those quotes to him - "An influence score is really just a measure of how well people game the influence scoring algorithm." !! So, why are they buying Klout? I don't know enough about Lithium, but they must be able to do something awesome with Klout's data as from that post it doesn't look like Klout is going to survive in its current form.
3 weeks, 3 days ago on Why The Lithium Deal Highlights Klout’s Failings, But Is Good News for Influence Marketing
Great post, Danny. No punches held back. I do agree that the US$100m figure seems odd as the investors in their most recent rounds must be making a loss at this exit valuation. Has the 100m been verified? It does seem to me that Klout had already realised that their original business model was on a shoogly peg as were they not already taking steps to move towards assessing the contextual relevance of their scoring? Interesting times ...
3 weeks, 4 days ago on Why The Lithium Deal Highlights Klout’s Failings, But Is Good News for Influence Marketing
Nice one Daniel. You know I love measurement. And actually the principles can be applied to just about anything you do in a business: it all starts with SMART (specific, measurable, attainable, realistic and timely) business objectives and is distilled to campaign objectives. Then they can be measured :)
1 month, 3 weeks ago on Influencer Outreach: Achieve Communications Goals
Advocating "cold pitching" on Spin Sucks. Now I've seen it all :)
3 months, 3 weeks ago on The Cold Pitch and How to Nail One
Hi Nick. Great post on a fascinating subject that does raise my emotions. As an accountant, part-time mathematician and "metrics-man" for Inkybee, I'm big on logic and helping make things easier and better using algorithms. The second deck in your post highlights how influential algorithms are in what we see and digest on the Web. And it's probably a concern that the majority of people developing the algorithms have very low EQ (emotional intelligence). But I'm also like you - every so often I have to turn off my analytical left brain and try to rouse the creativity in my right brain as it is emotions and feelings that people respond to most. It's also liberating. Thanks for reminding me!
4 months, 2 weeks ago on Do Algorithms Make us Lazy? Do Metrics Numb our Feelings?
Interesting, Sam. I don't disagree with any of the comments in relation to how to find real influencers whilst avoiding popularity scores. However, I have mixed feelings on what you call 'influencer factories'. Yes, blogger networks trying to monetise via collaboration may result in false prominence for those that are able to 'work the system' hardest, but to my mind, networks where bloggers just get together to share and promote similar, relevant content can be valuable. There are millions of blogs out there, so to be heard in all that noise, a little collaboration and cross-promotion from like-minded souls seems a sensible thing to do.
7 months ago on Beware the Growth of Influencer Factories
@JoeCardillo Yep, with you there. As long as you like roller-coasters! And you're right, having the skills is necessary, but having the right behaviours is simply critical.
7 months, 1 week ago on Three Things Internet Startups Can Teach Big Business
Oh, I'm empathising right now! I recognise all of that and more. I used to work as a senior manager in a big corporate but for the last 3 years have been in an internet start-up and wow it's different. There are good things to bring from the corporate world - e.g. discipline and rigour - but the biggest change is cultural - being open, honest, innovative, flexible, entrepreneurial and action orientated - "can do" - are all essential in the early stage environment. Enjoy the ride!
Nice post, Danny. Completely agree with your assessment. The Connected Web makes collaboration so much easier and the synergies are huge. Linking the right clever businesses/technologies together is the way ahead.
7 months, 3 weeks ago on Why We Need More Partnerships Like the @Traackr and @Nimble One
Oh how I empathise with this. To hear you publicly say "it can be exhausting and some days I truly do want to throw in the towel" is amazing as I know exactly how you feel but rarely admit it. It's a real roller coaster, it's really exciting and if I didn't have a family, mortgage, school fees etc I really wouldn't worry a tenth as much as I do.
9 months, 1 week ago on Scale-Up Entrepreneur: Do You Have What it Takes?
Wow, thanks for including both of the Inkybee blogger relations ebooks, Brendt. Awesome to be listed alongside some of those other great books and authors.
9 months, 2 weeks ago on Top 10 Marketing eBooks
Very slick. Like it. And thanks so much for the shout out for Inkybee :)
9 months, 3 weeks ago on How to Choose Social Media Tools
Like it a lot. Keep banging the drum . I know you were having fun in Paris at the time, but your star colleague, @allenmireles did highlight why "measurement is huge" and how "Inkybee Measures Your Campaigns" using a Google Analytics plug-in, so we're right with you.
10 months, 1 week ago on How to Measure PR: Use These Tools
@ginidietrich You're right, but I think in the next couple of years the "KPI" analytics are going to become simpler and easier to grab hold of - which makes it easier for PR's to get their heads around it, and easier for the non-P&G's of the world to measure something valuable.
10 months, 1 week ago on The Future of PR: It’s Our Time to Lead
Why is all of this SOOO important? Because the pace of change is so fast. And the really big one for me is the hybrid communicator. I'm not a PR pro, so I have a lens that looks at the PR profession and wonders whether it can stand up and take on board the integrated comms skills that require content marketing, SEO, analytics, working cohesively with advertisers, etc.
At a conference last year a global PR leader asked why Management Consultants can charge 4 times the fees that PR pro's can? (not as they are a threat, just for comparison) I think it requires a transformational shift in delivering strategic business value for PR pro's to even remain in the game never mind catch up.
@adammbsmith That's an interesting take that I hadn't thought of. Using negative link-building as a weapon. Seriously unethical. And seriously damaging to reputation if caught so surely no-one would risk it?
10 months, 2 weeks ago on New SEO Rules: How to Keep Google Happy
Nice to read a post about SEO that reads like its by a normal person for normal people :) Working as I do with PR pro's on blogger outreach, I am increasingly seeing SEO consultants getting involved in these ethical, quality link building practices. In fact "link earning" seems to be the favoured buzzword at the moment.
Welcome home Gini. The French - more than anyone - like to do things their own way, so forget the disdain. I would say the vast majority of what we Europeans see in the US is positive, it's just that bombings and shootings get enormous publicity. And don't lose that global perspective on the news - it's a weird, wild and wonderful world out there beyond your own shores.
10 months, 3 weeks ago on Lessons from a Vacation in Paris
Hey @DannyBrown , you know how to get the juices flowing. I'm certainly thirsty for more. It's a fascinating approach. I can definitely see the logic in it, especially in how it leads a marketer much more directly to the impact of any influence marketing campaign, removing the leap of faith. Where I need to understand more is, as @temafrank says, in the practical application. When you get down to identifying, segmenting and analysing micro-influencers, I can't believe it is easy or quick. Maybe you are way ahead of your time, or maybe you'll reveal all in Chapter 7. Can't wait ... !
10 months, 3 weeks ago on Free Download of "Situational Influence": Chapter 5 of Influence Marketing