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@rdopping ROI is precisely the issue for most companies. Well made blogs do work, but they work very slowly. I've been at it a long time, and I pick up a lead here and there, but there are much more effective channels for lead generation. For instance, if I go to a cocktail party, I'm more likely to make a connection that generates work for me. No joke.
I recently wrote a piece about the ROI of blogging and why I am laying off AdPulp at this time, and focusing more on my company's blog instead.
2 years, 9 months ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?