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Could Travel Oregon made the process a little quicker to get to the e-mail sign-up? Granted that after viewing content, a visitor that then signs up for an e-newsletter is a stronger lead, they may be missing out on the less valuable lead that may be converted to a stronger lead later on. Was there a sign-up button displayed higher up on the page?
1 year ago on WEBININE: How to Build an Email Sign-up Form That Works