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As someone who has built a $100MM company in search advertising, I can attest that there are billions in ROI left on the table by advertisers not experimenting to find non-intuitive value. Multivariate testing (more than one variable) like geo, ad copy, and landing page is the way to go and it sounds like DataPop is well ahead of the curve. Congrats!
1 year ago on DataPop Raises $7 Million to Optimize Online Ad Content