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Great piece Bill. For those who are Gartner clients, my colleague Hung LeHong and I published a toolkit last year on how to discuss Big Data in the boardroom:  --Doug Laney, VP Research, Gartner, @doug_laney 

8 months, 3 weeks ago on Conversation @


Unfortunate that your sources fail to include the original source of the "3Vs" used to define Big Data: the 12 year-old piece on "3D Data Management Challenges" I wrote at Gartner (then META) in 2001. Here's a reference, for the professional courtesy of proper citation: Also note that while other's "cleverly" have posited additional "V"s unfortunately they are not definitional, and only serve to confuse people. Veracity for example is an important quality of *all* data, but it does not define big data and in fact is inversely related to volume, velocity and variety. --Doug Laney, VP Research, Gartner, @doug_laney

1 year, 8 months ago on Cloud Infographic: Turning Big Data Overload Into Big Sales


Great to see the industry finally adopting the "3V"s of big data over 11 years after Gartner first published them. For future reference, and a copy of the original article I wrote in 2001, see: --Doug Laney, VP Research, Gartner, @doug_laney 


3 years ago on What is Big Data? 4 Definitions | SiliconANGLE