Founder of Addroid
That Nielsen report is based on time so I'm not sure how damning that is for the web. If I watch a Netflix movie this evening on my iPad, 90 minutes gets credited to the mobile app score card compared to the 5 minutes I might spend browsing a post or two on Pando. In effect I visited only 2 sites but the app side is getting 90 "points" and the web is only getting 5. Time spent is an interesting metric but I'm going to shy away from the concern of the mobile web breaking.
FYI: At my company we track ad impressions and units trafficked in desktop placements are, on average, viewed on mobile devices 15 to 20 percent of the time.
4 days, 23 hours ago on How the rise of mobile apps will help Apple, Google and Facebook kill the Internet as we know it
If you're under 30 it's Native. Myself, I have a grey beard and back in my day, you know anytime before 2 years ago, we just called this a cross-promotion. It's probably way more fun to make everything feel new but the reality is that this is just another film targeted at kids that also has toys you can buy and collect.
Here's my Gredo circa 1977. Nothing really changes.
1 week, 5 days ago on The Lego Movie is native advertising on the grandest scale ever attempted
Here's something that's never discussed but I think is the next step. 15 to 20 percent of all Flash adds intended for desktop browsers actually "failover" to a static JPGs because they are actually viewed on a mobile device. Mobile is at 29% of all web traffic now but will reach 50% by 2015 so the problem will get worse. The point being, they are trying to make sure the ads are viewable but the underlying technology—Flash—is fundamentally broken leaving 1 out of 5 ads failing.
2 weeks, 1 day ago on Google shows some leadership, buys the company that’s been pointing out how dubious online ad traffic can be
Dang. Creative Director is an old world bullshit title? If you work at a creative agency where your product is creative and your job is to direct the team of creatives to develop a final delivery which is commonly referred to as a creative what would you propose is a more up to date a less bullshit(y) title.
David, you do realize your title is “Head of Social Media and Experimental Journalism”. Experimental Journalism?
2 weeks, 3 days ago on “Look at This F**king Tech Worker.” Why snarking on techies’ appearances is unfair and unproductive
“Ninety-eight percent of all display ads are ignored. If someone does see an ad they go straight to the website, but a good half of them don’t come back,”
This sounds like we're conflating efficacy with attribution. If the ad was “ignored” but some how the viewer still knew that there was a sale this week at J.Crew and went to their website after the work day is over instead of clicking on the banner that certainly means the ad 1. was viewed and 2. was effective. If the viewer of the ad then decided that they didn't see anything that they liked at J.Crew, and in fact never visited the site again, that's the not responsibility of the ad unit, that's the responsibility of the product and possibly the marketing department.
2 weeks, 5 days ago on Formvertise wants to inject transparency into mobile advertising
It appears that the New York Times is struggling with two problems. First they have to transition from paper to digital and second, they need to figure out how to stay alive in what's become a commoditized marketplace. I'm not sure damaging the brand with a flavor-of-the-month ad format like Native where, in your own article, you mention that 85% of readers would have a negative opinion is the best thing to do. That number is overwhelmingly bad so it seems logical that the NYT won't gamble on the hunch that people will adapt.
3 weeks, 2 days ago on Can old media afford to turn their noses up at native advertising?
So, who's in charge of AdWords and AdSense now? Just wondering who's going to fill that vacuum. Last I checked Google makes $166MM a day from those products.
3 weeks, 5 days ago on With Google’s top ad exec now running YouTube, LA creators are stuck in wait and see mode
@Ad Man Mobile is far from a bubble: it's a growing and soon to be dominant segment of internet traffic. Because you're not using your real name it's hard to tell where you work but nothing is fading fast in this market. In addition, I'm seeing 3X jump in CTR's on mobile against the exact same creative on desktop. Anyone who can bootstrap to $150MM in revenue is a BAMF. I have a feeling they'll be able to keep it afloat.
1 month ago on Quiet giant AirPush adds Google senior exec Matt Shaw as CRO, aims to ramp profitability ahead of likely IPO
A counter-point to a book that came out 9 years ago. Okay.
1 month ago on Ray Kurzweil is wrong: The Singularity is not near
Somewhat off topic but this was odd to me: “MovieLaLa, a VC-backed social network and movie marketing platform.”
Is a company really VC backed if they've raised an undisclosed amount of money from a handful of angel investors? That a bit of a stretch to me and it seems a little silly to throw out there even if it was (is?) the case. I can see how you might want to drop in VC backed startup into an ad for position at the company. This is just letting applicant know that they'll be stable in their job for at least a year. However, to drop that in a byline feels insecure. I apologies for bringing up something so pedantic but the pathological attraction, fascination, and validation that the startup community craves from investors is just far too emphasized and I feel out up a need barrier of entry for people who'd like to start a business.
As a guy who builds banner ads for the movies I can tell you that the entertainment industry has been WAY ahead of the rest of the digital advertising landscape in general. As an example, the studios dropped the 40k Flash banner format about 5 years and transitioned to in-banner video. While to studios routinely deploy video the rest of the world appears to be moving backwards and abandoning the 40k banner for... wait for it... static JPGs. The first banner was in 1994 and was of course a JPG so we're going back 20 years now from a technology point of view to try and loop in mobile users. The studios actually score very high in the digital advertising department, it's actually the rest of the world that's far behind.
“Frankly, most movie sites are outdated and stagnant with limited or no interaction with friends.”
The first site I worked on was for Finding Nemo back in 2001. It was Flash based and the average time on site was 20 MINUTES. That was the average but remember this was the era before YouTube, Twitter, and Facebook. People don't go to movie websites anymore so the budgets for those sites has dropped. Studios for the most part try and cover that base but executives aren't thinking visitors to the site are going to do anything more than watch a trailer—which they can already do on YouTube a lot quicker.
What studios are focusing on is sharable content along coupled with Display to raise awareness—no one cares about the clicks. A recent example that crushed it was "Devil Baby" by the team at Fox. So when you say, “What’s missing is the interaction and engagement online when it comes to movies.” I think this is actually addressing that.
1 month, 2 weeks ago on Getting ‘Gen Z’ into movie theaters
AdKeeper was the classic case of a Founder and VCs getting high on their own supply. As a creative shop I was asked to drop that AdKeeper icon on a handful of campaigns. Everyone knew it was pointless but the client didn't want to be the one having to explain to her boss why she missed the trend. Of course it failed and it's not missed.
Sometimes I wonder what happens inside the brain of an investor. What problem did AdKeeper solve? "I want to save all these banner ads so I can look at them later but it's just not possible.", said no one ever. Are VCs so motivated by the actions of other VCs that they don't ask themselves the most basic question: is this useful?
Snapchat is pulling the, "We don't know what this is yet. We're just trying reach scale." That's fine but remember you can't pay your rent with users. You're not truly at scale until you have revenue. Ads will certainly ad a component to Snapchat and it might actually ruin the experience but at some point they're going to have to drum up the courage and find out. Selling $20 dollar bills for $5 bucks is a great way to attract a crowd and make new friends but it's not a long term strategy.
1 month, 3 weeks ago on We definitely don’t want to keep ads. So why not make them disappear?
1 month, 3 weeks ago on Celebrities, virality, and VC hype: A Viddy postmortem
The endorphin rush of the new industry buzz word is wearing off as publishers realize that they've lost the frictionless ubiquity of banner ads that the industry has developed over the last 18 years. Native ads are flat out difficult for publishers to sell as by definition they are so unique. Media planners—the people in control of the advertisers budgets—have no idea or understanding of the intricate value proposition or positioning of each and every site and app thus those placements don't end up on plans. Instead the publishers are now left to sell each and every one-off campaign on their own and then assist with the creation of the creative. It's profoundly more difficult than simply accepting an IAB approved ad tag and charging a CPM.
If a publisher is able to make it through the gauntlet and they create a single case study as described above, they find they are immediately rewarded with the potential of pissing off their audience.
1 month, 3 weeks ago on Innovative vs. insidious: Will Tinder users put up with native advertising?
Fun Fact: The proposed criteria or standard for viewability, recommended by the
industry leaders who participated in Making Measurement Make Sense (3MS), is at least 50% of
pixels in view for a minimum of one second. Seriously, that's all it takes to be defined as viewable.
2 months, 1 week ago on Integral Ad Science raises $30 million for ad policing
Betteridge's law of headlines is an adage that states: "Any headline which ends in a question mark can be answered by the word no."
2 months, 1 week ago on Should our startup join an accelerator?
Image problem? I was thinking it's complete lack of utility problem.
2 months, 3 weeks ago on With $35M more and some clever engineering, can Foursquare overcome its image problem?
Thanks for covering self-reliant business, too :)
2 months, 3 weeks ago on This bootstrapped startup is helping style bloggers drive $150 million in sales
We should A/B test this post for brand lift.
2 months, 3 weeks ago on Jargon run amok: A whimsical mashup of techspeak
Has anyone here actually used oDesk? I found it to be terribly depressing to have some very desperate people constantly hitting me up on skype begging for work. After I tried a few people I found the quality of work to be unusable. I'm not saying that I looked at the work and subjectively I wasn't feeling it. I'm saying that the code generated simply didn't work or hit the deliverables. My last moment on oDesk was a week of threats from an overseas developer. I guess it works for others but for me it was a disaster.
2 months, 3 weeks ago on The “gig economy” is growing up. Elance and oDesk just merged to dominate it
Surge pricing also a great way to make money after an earthquake because you can sell flashlights and bottles of water for $100 bucks! Yay America!
2 months, 3 weeks ago on Even Josh Groban has an issue with Uber’s surge pricing