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@SamWright  Hi Sam, thanks for your comment.

This post is giving advice about how to get out of a penalty, or avoid being hit by one. By avoiding it, not using exact match anchor texts is a must. If you use exact match anchor texts, you are increasing that risk! We are seeing more evidence of manual penalties returning with branded anchor text examples, but it's still primarily exact match anchor text links that are highlighted as unnatural by Google.

Using white noise anchor texts and even partial match anchor texts could be a way of getting around using exact match anchor texts, such as linking via co-occurence techniques and 'click here' etc. 

1 year, 1 month ago on Google Penalty Recovery and Avoidance – The Rules Have Changed (Again)


What an entrance to the Zazzle blog by @adamjamesmason - VERY useful post Adam!


This will prove very helpful to other in-house SEO's and agencies in tackling the low quality links hurting clients site.


2 years, 9 months ago on The Ultimate Penguin Link Removal Guide


Thanks, it was a great event.

3 years ago on BrightonSEO 2012 – The Best Bits