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@SamWright  Hi Sam, thanks for your comment.

This post is giving advice about how to get out of a penalty, or avoid being hit by one. By avoiding it, not using exact match anchor texts is a must. If you use exact match anchor texts, you are increasing that risk! We are seeing more evidence of manual penalties returning with branded anchor text examples, but it's still primarily exact match anchor text links that are highlighted as unnatural by Google.

Using white noise anchor texts and even partial match anchor texts could be a way of getting around using exact match anchor texts, such as linking via co-occurence techniques and 'click here' etc. 

1 month, 1 week ago on Google Penalty Recovery and Avoidance – The Rules Have Changed (Again)