JoeDiNardo
- 13 comments
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That said, the kid who originally dismissed you was still an idiot.
The reason internet companies can get away with a lack of "business plan" or are allowed to run such incredible deficits is that the math to become profitable for an internet company is much easier to a traditional brick and mortar business. As a B&M you can only be open so many hours, your customers can only be located so many miles from you, if you're selling material goods you can only produce so many so many hours of the day...there are a lot more factors working AGAINST a brick and mortar becoming profitable. Whereas a popular internet company can have a few million active users and when a viable revenue stream becomes available the ability to create massive amounts of revenue very quickly gives them the ability to run in the red much longer. For an extreme example see Foursquare, for a less extreme example see the multitude of "media companies" running blogging networks.
So on one hand you're absolutely correct, math is math - but on the other hand, the math is much easier when your target market is measured in hundreds of millions of users and not hundreds of miles from a street address.
@BJMendelson Says the guy who can't figure out how to format a WordPress post so it has only one font. I look forward to your next book, presumably on how to make a tin-foil hat.
@BJMendelson Do you also think 9/11 was an inside job?
I think there's probably a host of different ways you could make a case that Social is "bullshit" but you fail to mention a single one of them in this article. Should it be surprising that a company like Ford is evolving it's marketing play in terms of social sites after collecting enough data to show that real-time/event focus drives more results? No. Furthermore, your use of the quote "What's the ROI of wearing pants?" is ripped completely out of context. To say that it's difficult to determine absolutely attribution to sales and social for a company like Ford is, as mentioned in the full quote, equally difficult to attribute to a TV spot or Billboard. That's just the rub of advertising. Sorry.
Furthermore, your analysis of Gary Vaynerchuck's career path completely leaves out how he actually got "internet famous," which was sitting down every day and putting together a webshow then additionally going out and trying to interact with everyone he could possibly interact with. Yes, being on twitter's "suggested followers" list got him a ton of followers BUT....he was put on that list FOR A REASON.
Your arguments in this article are extremely flawed and, honestly, read more like pageview journalism than anything else. That, or you're just a little jealous. I am curious though if you can publish in the next couple of weeks what the ROI for this article was on your book sales.
@efemurl Why? Using user content as a way to target advertising ends up being better for a) the user and b) the companies buying ads. Using twitter or facebook or instagram isn't a right. If you don't want your actions on these networks to be leveraged either for your or the network's benefit then don't register. These aren't government funded projects, you're not paying to keep the lights on, so really you have no say in what they do other than to take your activity elsewhere.
@efemurl So? I have no problem with companies using my content to generate revenues. Bandwidth, engineers, and servers aren't free.
My only issue with Vine is that it requires too much top of mind thought. If instagram ONLY allowed me to use photos I took within the app, I'd rarely ever use it. The camera (and video) app is just TOO convenient to goto when you think "hey let me capture this moment."
Did you actually try to use this? Because I just did. Log-in with facebook, ask to post shit/send messages (okay, we'll remove those rights), ask for payment information for your new yearly subscription.
Is this a sponsored story?
I'd love to see facebook rip-off, steal, buy, whatever Path's mobile UI. Because apart from being really pretty. There's no there there (don't even talk to me about "waking up" or "going to sleep" updates...ugh) and I'm getting bored with TRYING to like it because it's just so damn pretty.
You can't be a 14 year old doctor? NPH and Doogie Howser beg to differ.
Well that explains Apple's campus in Austin