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Very interesting post Jay. I think about it in terms of sales people. People don’t like “sales” people, but the most successful sales people are people that we like. We want to buy things from people that we like, not people that are pushy and trying to get us to buy something. This directly correlates into how brands are behaving on social media. Your post inspired me to write my own blog, check it if your interested in my thoughts live

3 years ago on New Research: Americans Hate Social Media Promotions