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Your thoughts on G+ are spot on in terms of the service lacking innovation. Looking back at how Facebook took market share from MySpace as the social networking service of choice, it was through changes and providing users with a feeling that they were using a newer and better service.
Acknowledging the similarities you pointed out between Facebook and Google+ the only main difference that users are going to notice currently is that none of their friends are networking on G+. Sure, many have logged onto the service and created an account, but that's about it. I'm not seeing anything Earth shattering there.
The one key innovation that Google has the potential to tout over Facebook is the potential integration of YouTube, Picasa, Blogger, and maybe even search engine functions. Regardless of what they decide to integrate as unique features, they will remain a copy-cat of Facebook as you've already pointed out Gini. That's not getting them any new users.
2 years, 9 months ago on Instagram, LinkedIn, and Google+ News