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@mcarney @yanec Why, guys? I think Kickstarter would be dying for a retailer like BBY to validate and support their platform in this way (and a deal could be structured that makes the partnership profitable for KS as well). BBY doing a "build their own" is not necessarily the best approach. The costs and the risks are much higher. There may be patent issues to deal with as well. If they can partner with KS they don't have to build a brand and platform and followership from scratch. And why would they want to get into KS's business? It's not their sweet spot and they can barely manage what they've already got online.
2 years, 1 month ago on Best Buy Needs to Fund the Hardware Revolution by Launching a Kickstarter Competitor