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I'd be interested to know the demographic breakdown. We were out shooting a story yesterday about holiday layaway and took the opportunity to quiz retail employees on their mobile habits. Do their own stores reach them as customers?
25-year-old assistant manager of a big box explained how he doesn't watch tv, thinks Facebook is for his parents, and listens to satellite radio in his truck. The way he is reached as a customer: via email, viewed on his phone.
1 year, 5 months ago on Forrester says social doesn’t drive online sales, and why that’s fine
thank you for finally saying something that makes sense on this topic
1 year, 10 months ago on It’s Time to Stop Talking About the Death of Big Media