mylefttom
- 18 comments
- 27 likes given
- 13 likes received
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Another sign you've got a community is when people make unhelpful and irrelevant comments about the picture in the article instead of the post itself, so here goes: That's a bacon cheeseburger, not a big mac.
And I might add: good article.
Awesome Awesome! Can we combine it with a rock band name generator to get cool titles like "Stone Temple Reasons Your Releases Get Read" and "Eleven Screaming Trees That Drive Blog Traffic"? Decaf time for me...
Happy birthday Lindsay!
And this reminded me of a time when I was schooled by a CEO, who insisted that I create and pitch a release about our adding a bunch of cubicles (actually just rearranging a few and using some spare parts) to the office. Despite a full year of pitching releases about major business partnerships, new software launches, and huge customer wins, this stupid release about cubicles won by far the most favor with local and regional media.
I have yet to figure that one out.
@Jeff Domansky Darn right Jeff. It's still an important tool sharing a larger toolbox.
@Anthony_Rodriguez Thank you Anthony. Would you believe I wanted to start with something like that? I was compiling the reasons that 'content pr' is the victor in a new vs. old school release, but it became clear that my premise was dead wrong.
@Trace_Cohen Thank you Trace. You're right, there are a lot of ways to communicate, and the core of any communications effort, public or limited, is definitely quality content.
@Shelley Pringle Thank you Shelley! I like the release for the same reason. We talk internally all the time about what should become a news release, and "It affects the owners" is criterion #1. BTW, I'm always wondering about RTs and times of day/day of week, so I've got to check out your link.
@bradmarley Thank you Brad. It's true that news releases play a social role as much as an informational one, because they show respect for traditional channels and methods.
@johnheaney Absolutely, John. That's an excellent addition to the list of reasons to use releases as 'authoritative' content for search engines.
@FranchiseKing I agree! Every morning I curate articles and filter out the releases, and I also see a very big difference between a standard post, an in-depth article, a strong news release, and a weak-ass pitch.
@allenmireles Thank you! This point was made at a MarketingProfs event about posts, but I've found I dislike news releases that start that way. It was the genesis of this post.
Great article! I still have no need for Pinterest, but I get it (always did, really). Think about it this way: Say you have a passion for something and want to post about it all the time, and you need a forum where people don't complain about that. That's Pinterest. Now say you suck at photography, like I do, you're still SOL...
Great tips - I like "write on your phone". I've done this, and it's surprisingly fast and effective. And considering the way various copy and paste transfers can goof up any formatting, it is definitely best to start with plain text, no frills. Nailed it, Brad!
@Lisa Gerber That bureaucratic approval process may not have been consulted on this, which is usually how stuff like this happens - but if they were feeling a little giddy that day, kudos! That bureaucratic approval process is itself a whole series of posts for another time...
@TopherJRyan Thank you for that! I also get frustrated at webinar breakdowns, both on the inside and out, but a webinar that works perfectly yet is impressively boring can also make me want my hour back.
I've written about the importance of doing live webinars, despite the potential for technology problems, because I think the live aspect, where attendees are given up-to-the-minute information, feel like part of an event, and are given the opportunity to converse directly with the subject matter experts, is critical. In that same piece, I point out that webinar attendees are the most important people to talk to about the success of webinar programs, and they should not be treated like just another database segment, nor as sales prospects, but as consulting partners. This, as you state, should be pursued more personally than it tends to be.
Not to appear self-serving, but I'm also an advocate of pre-produced webinars that avoid the breakdowns, followed by a live discussion conference, maybe using video, and hosted on open platforms like Google+ hangouts.
Well this is plain & simple. It's not a 'mistake' or a 'gaffe' or an 'inappropriate response' by Honeywell's thugs. It goes well beyond PR as well. This is illegal. This is a prosecutable offense committed against the civil rights of a person. There is only one reasonable response: Arrest Rob Ferris and try him for a civil rights violation.
Paul Taaffe must be a bigger masochist than most if he had any clue what their backoffice was doing before taking the job. While running PR for a great company with masterful leadership is a job that does itself, a flagging company with clueless financial & ops is a nightmare.