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@spookseo Oh yeah - the UK team at SEOgadget uses it regularly for just that :)
1 week ago on Scaling Internal Link Building with Screaming Frog & Majestic
@Al Mukmin Hey dude, yeah - I will check it out. Let me know when it's finished, just hit me up on Twitter.
Thanks for checking out the blog!
1 week, 2 days ago on Scaling Content Gap Analysis for SEO with SEMrush
Either run the site in segments throw screaming frog, or use 80 legs.
3 months, 2 weeks ago on Scaling Internal Link Building with Screaming Frog & Majestic
@JoeCardillo @Danny Brown @billsebald @JHTScherck I've done some work with a large financial institution based in the US. Their digital team was five years behind. They would come to meetings with articles that were fluffy and three years old and provided no actionable value. Fluffy content gets passed around the board room because its over simplified and easy to digest -- and it's dangerous.
And to Bill's point, I know Mr. Sebald personally - the guy started SEO at GSI - he's worked with some of the largest eCommerce brands on the planet. Trust him, major decisions get based on articles like this - that's why I had such a strong reaction to this article.
3 months, 3 weeks ago on Social Media and SEO: They Just Go Together!
Not to keep beating a dead horse, but this article is a prime example of what is wrong with our industry. Because there's so much misleading data out there that gets consumed and then regurgitated as fact throughout different tiers of the echo chamber - articles like this get produced.
All the people that shared this article probably didn't see this discussion. They accepted the article at face value and shared it with their peers. Who knows, someone might have bookmarked your post and their waiting to use it in their next quarterly deck because they are trying to determine their marketing budget allocation - and your post gave them the soundbite that says "social shares can help fix our ranking issues."
I feel like this is the worst kind of community to do that to - a digital community of mixed marketers that touches on subjects, but doesn't do deep technical dives. Its possible readers walked away from this article with a skewed perception of search engines rank things and how they as marketers can effect rankings.
@yvettepistorio I agree with the direction you want digital marketing to go, i am all for integration and breaking down silos, but the argument you made in this post is that social helps ranking.
This is a direct quote: "seven of the 10 most important factors in SEO ranking now come from social media."
That's the type of 'fact' a client, who doesn't fully understand social and SEO will read, internalize as fact, and then toss around in a meeting. You took Searchmetrics data and reshaped it to meet your needs. Sites that rank well tend to have social signals, they don't rank well because they have social signals.
I understand not wanting to dive into the technical aspects of SEO and rank in your post, but the way you posit the effect of social in this article is that it is a DIRECT ranking factor, and that's misleading.
You are making an age old argument that one marketing channel can reinforce another, and I agree with you 100% on that point. But the way your are selling your argument is that social will have a measurable effect on rank - and that's just not true.
Not to be a naysayer - but the core premise of this article is misleading. You base your article off the idea that if you have social signals, your site will rank better in the search engines:
"seven of the 10 most important factors in SEO ranking now come from social media."
High volume of social signals on a site that ranks well is correlation, not causation. Sites that tend to have integrated and channel agnostic marketing can get traction in many channels - tv, print, news sites, blogs and social. If your page gets a couple hundred tweets does not mean they will rank better.
@digitalmarketer True. Good point, I may start doing that myself.
5 months, 2 weeks ago on Scaling Internal Link Building with Screaming Frog & Majestic
@YuriyYarovoy Thanks for commenting Yuri - I wouldn't use their rankings for reporting - but it's a nice index of the index ;)
6 months, 1 week ago on Scaling Content Gap Analysis for SEO with SEMrush
@davidgross Hi David, I just saw your comment - thanks for reading. I have never thought to use this in a pitch before - but I think that's a great idea. TY
6 months, 4 weeks ago on Link Building for Startups – Find Unlinked Brand Mentions at Scale
@billsebald Yes it is Mr. #Sebald - thanks for stopping by
7 months, 1 week ago on Link Building for Startups – Find Unlinked Brand Mentions at Scale
@notsleepy unfortuantely, no other interface exists that dictates "no href contains uber.com." I am sure I am losing a few opps with this process - but the efficiency makes up for the lost opps IMO
@notsleepy Hey, thanks for stopping by.
The purpose of step 5 is to find unlinked mentions. Since the company is Uber and not uber.com it's unlikely that someone would write "uber.com" in an article and not link over. The custom filters seperate pages with /without uber.com in their code into two different exports. Does this answer your question?
@dan_shure Awesome! Glad it could help. Will you be at SearchLove this year?
@AFreezee Glad its helpful Freeze :)
7 months, 3 weeks ago on Link Prospecting with Pivot Tables
@e.adam.quinn Awesome Adam, thanks!
8 months ago on How To Scale Link and Citation Prospecting
@Miguel Salcido @chrisdyson @JHTScherck Hi Miguel, I actually haven't used Chris' Macro much, I prefer to sort through them by hand first. Sorry I can't be of more help.
8 months ago on Link Prospecting with Pivot Tables
@Miguel Salcido Awesome Miguel, glad you found it useful.
8 months, 1 week ago on How To Scale Link and Citation Prospecting
@StokedSEO Thanks for stopping by Gaz! It seems like every time I use Screaming Frog, I am finding a new use for it. It's a limitless tool.
8 months, 1 week ago on Competitive Analysis Hack: Find Blogs Linking to Your Competitors
@YuriyYarovoy Thanks for stopping by Yuriy, I was using a friend's computer.... I still feel sick from using Excel on a Mac.
8 months, 2 weeks ago on How To Scale Link and Citation Prospecting