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An implied link is a reference to a target resource, e.g., a citation to the target resource, which is included in a source resource but is not an express link to the target resource. Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link.“
That's talking about an unlinked URL written in plain text - brands are never mentioned in this patent. This article implies that having a brand or branded product mentioned in an article improves search results, that's not even close to what the patent is stating.
5 months, 3 weeks ago on Google validates that PR is SEO in patent filing
This article is a) misleading and b) self serving. There is so much being assumed and so many liberties being taken in your interpretation of this patent....
@spookseo dude - i gotta ask. You comment on my blog a fair amount, but you are the largest link seller on Fivver. Are you finding that my tactics help with Fivver style link building? Or do you also do non-automated link building as well? This strategy could easily be used for Black Hat, but you seem to read this site regularly, so I had to ask.
Got nothing against blackhats, I used to dabble when it was easy (pre-penguin) I just didn't know they would get any use out of this site :)
9 months, 3 weeks ago on Competitive Analysis Hack: Find Blogs Linking to Your Competitors
@spookseo Oh yeah - the UK team at SEOgadget uses it regularly for just that :)
11 months ago on Scaling Internal Link Building with Screaming Frog & Majestic
@Al Mukmin Hey dude, yeah - I will check it out. Let me know when it's finished, just hit me up on Twitter.
Thanks for checking out the blog!
11 months ago on Scaling Content Gap Analysis with SEMrush
Either run the site in segments throw screaming frog, or use 80 legs.
1 year, 2 months ago on Scaling Internal Link Building with Screaming Frog & Majestic
@JoeCardillo @Danny Brown @billsebald @JHTScherck I've done some work with a large financial institution based in the US. Their digital team was five years behind. They would come to meetings with articles that were fluffy and three years old and provided no actionable value. Fluffy content gets passed around the board room because its over simplified and easy to digest -- and it's dangerous.
And to Bill's point, I know Mr. Sebald personally - the guy started SEO at GSI - he's worked with some of the largest eCommerce brands on the planet. Trust him, major decisions get based on articles like this - that's why I had such a strong reaction to this article.
1 year, 2 months ago on Social Media and SEO: They Just Go Together!
Not to keep beating a dead horse, but this article is a prime example of what is wrong with our industry. Because there's so much misleading data out there that gets consumed and then regurgitated as fact throughout different tiers of the echo chamber - articles like this get produced.
All the people that shared this article probably didn't see this discussion. They accepted the article at face value and shared it with their peers. Who knows, someone might have bookmarked your post and their waiting to use it in their next quarterly deck because they are trying to determine their marketing budget allocation - and your post gave them the soundbite that says "social shares can help fix our ranking issues."
I feel like this is the worst kind of community to do that to - a digital community of mixed marketers that touches on subjects, but doesn't do deep technical dives. Its possible readers walked away from this article with a skewed perception of search engines rank things and how they as marketers can effect rankings.
@yvettepistorio I agree with the direction you want digital marketing to go, i am all for integration and breaking down silos, but the argument you made in this post is that social helps ranking.
This is a direct quote: "seven of the 10 most important factors in SEO ranking now come from social media."
That's the type of 'fact' a client, who doesn't fully understand social and SEO will read, internalize as fact, and then toss around in a meeting. You took Searchmetrics data and reshaped it to meet your needs. Sites that rank well tend to have social signals, they don't rank well because they have social signals.
I understand not wanting to dive into the technical aspects of SEO and rank in your post, but the way you posit the effect of social in this article is that it is a DIRECT ranking factor, and that's misleading.
You are making an age old argument that one marketing channel can reinforce another, and I agree with you 100% on that point. But the way your are selling your argument is that social will have a measurable effect on rank - and that's just not true.
Not to be a naysayer - but the core premise of this article is misleading. You base your article off the idea that if you have social signals, your site will rank better in the search engines:
"seven of the 10 most important factors in SEO ranking now come from social media."
High volume of social signals on a site that ranks well is correlation, not causation. Sites that tend to have integrated and channel agnostic marketing can get traction in many channels - tv, print, news sites, blogs and social. If your page gets a couple hundred tweets does not mean they will rank better.
@digitalmarketer True. Good point, I may start doing that myself.
1 year, 4 months ago on Scaling Internal Link Building with Screaming Frog & Majestic
@YuriyYarovoy Thanks for commenting Yuri - I wouldn't use their rankings for reporting - but it's a nice index of the index ;)
1 year, 5 months ago on Scaling Content Gap Analysis with SEMrush
@davidgross Hi David, I just saw your comment - thanks for reading. I have never thought to use this in a pitch before - but I think that's a great idea. TY
1 year, 5 months ago on Link Building for Startups – Find Unlinked Brand Mentions at Scale
@billsebald Yes it is Mr. #Sebald - thanks for stopping by
1 year, 6 months ago on Link Building for Startups – Find Unlinked Brand Mentions at Scale
@notsleepy unfortuantely, no other interface exists that dictates "no href contains uber.com." I am sure I am losing a few opps with this process - but the efficiency makes up for the lost opps IMO
@notsleepy Hey, thanks for stopping by.
The purpose of step 5 is to find unlinked mentions. Since the company is Uber and not uber.com it's unlikely that someone would write "uber.com" in an article and not link over. The custom filters seperate pages with /without uber.com in their code into two different exports. Does this answer your question?
@dan_shure Awesome! Glad it could help. Will you be at SearchLove this year?
@AFreezee Glad its helpful Freeze :)
1 year, 6 months ago on Link Prospecting with Pivot Tables
@e.adam.quinn Awesome Adam, thanks!
1 year, 6 months ago on How To Scale Link and Citation Prospecting
@Miguel Salcido @chrisdyson @JHTScherck Hi Miguel, I actually haven't used Chris' Macro much, I prefer to sort through them by hand first. Sorry I can't be of more help.
@Miguel Salcido Awesome Miguel, glad you found it useful.
@StokedSEO Thanks for stopping by Gaz! It seems like every time I use Screaming Frog, I am finding a new use for it. It's a limitless tool.
1 year, 7 months ago on Competitive Analysis Hack: Find Blogs Linking to Your Competitors
@YuriyYarovoy Thanks for stopping by Yuriy, I was using a friend's computer.... I still feel sick from using Excel on a Mac.
1 year, 7 months ago on How To Scale Link and Citation Prospecting
@GregGoodson Thanks for stopping by Greg, and thanks for the extra info.
1 year, 7 months ago on Using Graceful Degradation to Prospect for Widget Footprints
@paulmay @content_muse best.blog. comment. EVAR.
Killer blog post. How are you dealing with GA stripping out referral information for both iOS6 and Android 4 devices? I know that loss of data has been a real killer in my reporting.
1 year, 7 months ago on Determining Your Mobile SEO Strategy
@ProTechIG Buzz ALL the Stream
@michaelkovis Thanks for the comment Michael. BZ syncs up with Gmail, it allows for dynamic templates, it checks your links for you to make sure they don't get removed on a weekly basis, it prospects, it imports RSS feeds, monitors social.... but most importantly - YOU CAN TRACK YOUR LINK BUILDER'S OUTREACH. I can't stress how much of a selling point that is for me. Buzzstream lets you see who on your team has lower conversion rates on outreach, and then you can work with those select team members after reviewing all the outreach they send. If you work on a large team, it's a must IMO.
@content_muse Thanks for stopping by! Voice overlay/video might would have been a good idea.
@AustinGeraci Here you go, I actually published this yesterday http://www.reelseo.com/video-seo-bodylogicmd/
1 year, 8 months ago on What’s Your Landing Page’s Unique Ranking Proposition?
@Ryan Glass Glad you liked it Ryan!
@Justin McGill Thanks for stopping by Justin, glad you got some value out of the post!
1 year, 9 months ago on Link Prospecting with Pivot Tables
@besegal Wow, that is insane! Very cool set up. I'm not familiar with Tableau - but I am going to be digging into that software. Thanks for sharing!
@serfofthesoil So happy to hear I could help, if you run into any snags - feel free to hit me up on twitter!
@s_rvll Thanks buddy!
1 year, 9 months ago on Scaling Internal Link Building with Screaming Frog & Majestic
@jo_pricey They both have free trials :)
@jo_pricey The buzzstream link prospecting tool is great if you have a solid handle on advanced queries - but I think that link prospector is personally more robust. That being said, Buzzstream actually has an import link prospector feature :)
@chrisdyson Please do!
@adamhenige Thanks, that is pretty awesome? If it's in a Google Custom Search Engine does it have to be indexed by Google?
1 year, 9 months ago on Finding Link Directories in a Post Penguin World
@geniusgeeks As far as I know, Xenu doesn't crawl the on page text, so although you can find pages with only a few internal links - it's not great for finding specific opportunities that already exist on your site. However, if Xenu can find individual words on a page - please let me know!
1 year, 10 months ago on Scaling Internal Link Building with Screaming Frog & Majestic
@Soy un Gnomo Nope, no facebook fan page - however, I am pretty active on Twitter. Please feel free to follow me there @JHTScherck - thanks for the interest!
@Free Man Good point, but directories should never be your only link building tactic. They are a way to get anchor text, not something to base an sSEO campaign on. I use them very sparingly.
1 year, 10 months ago on Finding Link Directories in a Post Penguin World
@iainbartholomew I hear you, it's not a tactic that I would use to drive a website's rankings, but you need to get anchor text somewhere and this is the safest way I can think of. You need to vet the sites, but directories still matter IMO.
@OptimizePrime Would you have preferred I used a certain credit card company ;)
1 year, 10 months ago on Big Brand Link Building: Identifying Link Opportunities via Misspellings
I think the way you dress has a huge effect on how you hold yourself and communicate with clients. It changes your perception and mannerisms to a certain extent. I act more professional when I dress up. That being said, if no clients are coming in - I am going to probably be rocking pastel shorts and flip flops ;)
2 years, 2 months ago on Jeans Not Appropriate for Business Meetings
@jennwhinnem To answer your question, yes. When it comes to ROI it is all about money. Maybe not just how much money you are giving away, I don't know the ins and outs of how your org operates - but ROI has to be about money.
ROI is about tracking dollars, it's great you are seeing increased user engagement and that your digital voice is growing. But ROI is about money. It sounds like your KPIs are not ROI focused - which isn't a bad thing - it's just different. It's not that I think you are wrong, or disagree with how you are tracking campaign progress - I just think the metrics you are evaluating have little to do with ROI.
2 years, 6 months ago on How to Measure Results When It’s Not Tied to Sales
@jennwhinnem In that case, wouldn't it be effective to track money that is going out to people that you are helping that had their initial point of contact with your organization via social media.
Although I think thebrandbuilder was a little harsh, I couldn't agree more. The term ROI is all over your article. Jenn, this isn't ROI. This is a list of stuff that makes you feel like you are doing a good job. If i had to call it anything, I would dub it "increased social engagement" which is as valuable as 5,000,000 Stanley Nickles (http://tinyurl.com/82trnlc) if you aren't able to extrapolate this info and put it into dollars and cents.
If you want real ROI you need better KPIs. Looking at your site it seems like your conversion metric is getting people to sign up for grants. You need to be determine how much each grant sign up is worth to your NPO to determine true ROI. I understand that this is "money going out" but If you didn't have people signing up for grants there would be no money coming in when it came time to review your organization's funding next year.
By figuring out how much each conversion is worth to your company and the ratio of applications to grants that are given out, you can come up with actually useful KPIs like cost per visit and cost per conversion.
Simply put, (and not trying to be an ass here) your current metrics are fluff that don't mean anything to people that aren't in the digital/social world. We as a community need to start speaking the language of c-level executives - not taking their language and improperly using it.
I for one, am waiting for the daily deals bubble to burst. In my opinion, On top of all of their internal issues, it's just not an economically sound business model. Instead of creating a loyal following for an individual business, Groupon has amassed a following of people who only buy in for the bargain. As offensive as it may be @gselevator said it best, "Groupon… Food stamps for the middle class." When people buy into Groupon they are buying into the deals, not the chance to experience a new local business. I give them two years before they go the way of Friendster.
2 years, 6 months ago on The Communication Crisis Groupon Created for Itself