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Jay, interesting post, but there are several other studies out there that contradict this - with questions asked from a different angle, such as, "why do you Like or become a fan of a business page" the #1 answer - to receive special offers and incentives. The way Exact Target asked these questions skewed the results...and I think including the 15 year olds alone would change the outcome - don' t you think?
3 years ago on New Research: Americans Hate Social Media Promotions
Jay Great post, well written and well thought out
3 years ago on Is Social Media Strategy Required or Redundant?