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Faulty assumption at the base of this, that savings are the only things that draw people into stores, or that savings solve problems at all. It could be posited that the obsession with offering deals has CREATED a problem for brick/mortar retailers, among other businesses. - TR
1 year ago on Location-aware mobile savings app Shopular gets $6.4M from Sequoia to help save brick-and-mortar retail
The siloization of microneighborhoods is dangerous and wrong. We've found crime/safety to be of high interest too - but our peninsula is ONE neighborhood, not a collection of microhoods as this company would make it out to be. A multiple murderer abandoned a stolen car in what ND would consider one microhood one day last May and wandered around the peninsula before turning up miles away hours later. Peninsula-wide information was vital, as was having the information - reported by us, as journalists, and hundreds of commenters - AVAILABLE TO THE OPEN WEB. This is another major shortcoming of ND - closing information off to the world. If this is vital information, it needs to be visible to all, not hidden behind a curtain just because ND wants to control everything. In another murder case, a killer was spotted climbing out of a ravine hours after a deadly stabbing, in one microhood, reported by a commenter on our site, then sighted by another on the other side of the peninsula. And in non-murder crimes ... stolen cars often turn up a few miles (and multiple microhoods) away. Sorry, but silos suck. As does harvesting personal information all the way down to your home address. Yes, I've read their fine print. Doesn't rule anything out. If your neighborhood is short on info, start a site on the open Web and run it ethically. Don't let a national venture-capital-fueled company own your info ... till they run out of $ and sell you to who knows who.
1 year, 9 months ago on Nextdoor’s unexpected killer use case: Crime and safety
Facebook's own Facebook-killing tendencies are: Not showing you every status from everyone you "like" or "friend," and then trying to charge you to fix that (first I got the ad solicitations for my business page, and now I'm getting them for my personal page - $7 so more people will find out I'm ticked off about something today? NO THANK YOU). As for "what's the next big thing?" ... it's the next LITTLE thing. Despite pervasive FB use, etc, our neighborhood-news site continues to grow, and its social features are good old fashioned ones like the discussion forum and comments, comments, comments. WITHOUT FB logos slapped all over everything (we have a tasteful ShareThis icon at the end of each story IF you really need to use it). Go find your nearest local site - not a cookie-cutter like Patch or DataSphere, but real independent local - THAT is "the next big thing." Trust me.
2 years ago on The Next Big Social Network
Thank you. As a market-leading media outlet, I let marketers and businesses know that we do NOT share news about contests that require liking on Facebook, retweeting on Twitter, signing up for mailing lists - nor do we promote charity donation drives that require voting via liking on FB, etc. etc. If your company wants to donate to charity, do what MY teeny-tiny company does - JUST DO IT. Don't force prospective recipients to prostitute themselves out by doing your marketing to wheedle for a few bucks. Don't force goodhearted people to subject themselves to your marketing just because they want to help charity X. STOP IT, JUST STOP IT. This is NOT what social media is for and about. If you deserve "likes," you wlll get them. We did, you can too.
2 years, 6 months ago on New Research: Americans Hate Social Media Promotions