Robert Murphy (Jitsu PR)
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@ginidietrich Interesting perspective as always! It's definitely another way to think about releases? But, I am still a firm believer in the press release's utility, provided it is written well; especially as it pertains to niche products, the majority of medical devices, products without mass consumer appeal, or smaller companies that don't have celebrity or high-profile champions who use Twitter. That shouldn't be too surprising given that I pride myself in content production.
However, the stats I've seen say that most Twitter users fall firmly in the mid-20s and have between 50-200 followers. Many of those followers are probably not thought leader material. And, many of the tweets aren't exactly earth shattering.
I do, however, like the idea of using Twitter as adjunct therapy for press release distribution! :)
1 year, 4 months ago on Using Twitter to Disseminate News Without a News Release
Gini completely agree with many of your points. And, you're absolutely right. Clients don't ever visit. You go to them. SO, why not save the overhead and pass along the savings to the clients. Most appreciate that if the work is being done propersly.
In 2008, I trusted my gut instincts after the market crashed and all my expensive leases were coming up anyway. I've been operating at home ever since and I love it with the exception of a few nitpicks. 1) The human interaction (or lack there of) takes some getting used to. Fortunately, I work with my wife so that takes the loneliness factor out a bit. 2) It took about 6 months to get used to the idea that I could eat whenever I want! Every five minutes I was foraging in the 'fridge!" And, 3) My office is adjacent to the family room. I have 2 small children and about 5% of the time, I have to make allowances or quickly "clear the room" if a client call comes through. Most time, it's fine, especially now that they're in school!
1 year, 4 months ago on Pros and Cons of a Virtual Office
@philszomszor PR must then be Voltron's flaming sword, as it always got the job done! ;)
1 year, 5 months ago on The Giant Robot Guide to Combining Marketing Tactics
@crestodina Sounds like a good idea. Going to look for that book now. I am an 80s child.
"Da da dada da dada...Da da dada da dada....Let's go Voltron Force!"
Great article. Excellent way to visually represent forces that go well together.
But, I admit. I was going to click on Voltron's picture link even if the article was about grass growing! :)
Nice article Allen. Chock full of helpful advice for implementing the social media experience into trade show marketing.
1 year, 5 months ago on Tips for Creating a Profitable Trade Show Experience
Very cool Gini! I actually experienced "augmented reality" last year when browsing a clothing mag (Patagonia maybe?). If you placed your smart phone over the model on the page who was decked out in winter clothing, you would see outfits under that. It was very cool, only I didn't know what the technology was called until reading this. Thanks for the tip about Layar too. It might prove interesting moving forward. Rob
1 year, 5 months ago on Augmented Reality for PR and Marketing Pros
LOL! I love the monkey, but 29/31 is the best video in the set. I'm showing my wife. Have a great weekend Gini!
1 year, 7 months ago on Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants
Nice article. I remember my first job out of college I worked for a regional medical system that was rebranding. The company charged $100,000 and it was a mediocre effort at best. The logo was awful. Today, you can get the same awful logo for $5. How times change!
No one is going to spend much time bringing the concept to life for $5. Rather, it's a mass market strategy for the design shop. They don't really take ownership in breathing life into the concept. It's kind of like what happened when companies began shipping manufacturing and help desk overseas. Yes, you get a product or someone to help you, but in many cases, there's no real quality or character behind the company doing the inexpensive servicing. Craftsmanship requires investment. If your company is worth its salt, then development of the brand should be well funded.
1 year, 7 months ago on Defining the True Elements of Brand
@ginidietrich I love this article! I have been wanting to write something myself since it happened, but I've been tied up. So, I'll comment on yours! :) Chick-Fil-A prides itself on its Christian values and has grown quite successful in this Country. They have also taken some PR hits in the past year, but nothing like this.
Thank goodness we have free speech and they are free to exercise, but their actions after the backlash resemble more those of an angry hormonal teenager, and not a very honest one. And, I think this time, the company has done itself some long-term damage by 1) slamming the Muppets. Who does that???, 2) attempting to manipulate the blogosphere, and 3) engaging in childish antics, instead of defending their position and accepting the backlash they should have known would come from it. You can't have it both ways.
In this day and age, I'd love to know who the person was suggesting, "Hey, I have a great idea, let's create fake supporters! That will work and nobody will find out!" LOL! Have they BEEN online in the past 10 years??
Anyway, that's all. Great write up. I couldn't agree more.
1 year, 7 months ago on The Chick-fil-A PR Crisis
Oh and PS: I HATE NUMBERS!!!
1 year, 8 months ago on How to Measure PR and Social Media Results
Great article Gini. Measurement has always been a challenge in PR as Marketing folks have searched for the Holy Grail "Metric." Social media does indeed provide more precise and varied ways to provide that information to clients.
Having spent my career in the pharma and medical device industries, it always seemed like we had fewer tools (due to FDA regulation) at our disposal versus a product like a toothpaste or clothing, etc.
It becomes an interesting proposition when you start looking at medical devices and other healthcare products where consumer (patient) experience is directly driven by what the physician elects to use as a treatment.
However, it seems to me that this is when patient and physician awareness and education become the client's primary currency We quantify educational asset usage versus product sales.
Really interesting post Gini. One of my best friends and business associates passed away two years ago and I still find reminders of him online. Family took his FB page down, but his LinkedIn profile is still active and I imagine he probably has a million invitations sitting there. I doubt his family even knows to look at LinkedIn. While sad, I do enjoy still seeing his name every now and again. At first it was jarring, now it's just comforting.
I've not actually done any planning, because I hadn't considered it until now. Good thought-provoking article. Thanks!
1 year, 10 months ago on Protecting Your Online You After You Die
Great read Gini. I like your strategy very much, which is probably why I keep ending up back here on a regular basis. Can't wait to get my blog going after the rebrand. A few more weeks til I'm set.
1 year, 10 months ago on The Spin Sucks Blogging Process
Ok Ginni. Great post for a weekend read! LOL...Caine's Arcade is pure awesomeness!
1 year, 10 months ago on Gin and Topics: A Cardboard Arcade and Texts from My Dog
I don't know. I'm kind of surprised by the low score as well given the following article also ran.
Granted it's not exactly apples to apples given that one survey looks at searches for local business through Google and the other looks at the popularity of Google versus FB, Twitter, and Apple.
However, it seems to me that an 82% favorability rating for Google would intimate that many more people are using it--including to search for local business information.
Personally, when I'm looking for anything related to a local business, Google is my starting point, and then I drill down to the Yelps and et ceteras of the virtual world from there.
1 year, 11 months ago on By the Numbers…Where Social Media is Today
@sradick True enough! Like anything in life, you must have the substance to back up the sizzle otherwise you'll be a flash in the pan. There's a cooking metaphor in there somewhere! :)
1 year, 11 months ago on Social Media Breeds PR Laziness
@ginidietrich Yes, thanks Gini. Thank you for welcoming me personally several times! It really helps with familiarity and that "social" feeling. :)
I definitely like the topics you present and hope to participate in future discussions. Albeit, in about a month or so it will be under a different name after my rebranding. Dropping the Storch. I'm the Murphy, but this go round, I'm not using either! ;)
@ginidietrich LOL! Let's hope so Gini! I certainly will try. At the very least, I'll look forward to commenting more on your insightful articles :)
Interesting read @ginidietrich. At 39, I've spent the last 17 years developing a pretty good career on the more traditional side of public and strategic communications. For the last 10 years I've been heavily involved in the medical device sector and as a rule they are very conservative in the social media space.
While I do use many social mediums for my personal life, I've made a commitment to really focus on developing my online professional brand this year. As a result, I'm voraciously surfing and reading scads of resources trying to come up to speed.
What I'm finding is that many posts state the same concepts a variety of ways. Based on what I've seen there are a handful of very successful, early adopter bloggers out there creating the new content. From there, we have droves of followers retweeting and commenting on these handful of posts. Inevitably, you get redundancy as everyone races to quote the KOLs.
Everyone needs to appear current, but not everyone has the time, experience or chops to trailblaze the social media space.