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@jennwhinnem @jennwhinnem Great points, Jenn. I am definitely the first to admit that I am not 100% on top of the newest technology or social media tool. I'd never get any sleep otherwise! And I think you're very astute in pointing out that there are still plenty of people who feel that social media is just a trend. The platforms themselves may not last forever, but I do think the concept of a more "social" business marketplace is here to stay, whether brands like it or not! Thanks for sharing - I'm glad you enjoyed.
2 years, 11 months ago on How to Stay Relevant In an Accelerated World
@Anthony_Rodriguez That's very interesting. I've passed by one or two "ghost town" Blockbusters in recent years. They are definitely moving more toward the online rental concept, albeit at a much slower pace than Netflix. It will be interesting to watch over the next few years. Thanks for your insight, Anthony.
@jasonkonopinski @Erin F. You've definitely given us a lot to think about. I agree - it's very tricky stuff. Thanks again, Jason...or should I say Bruce??
@jasonkonopinski @jasonkonopinski I certainly agree with your last point, Jason. But why does a personal brand have to imply that it's artificial? What we say, how we say it, what we write, what we put on the internet -- all of it reflects our "personal brand." Certainly there is a risk of abuse from people who say/do/post things that are not true to who they are. But then again, there are also plenty of examples where this is not the case, where people have built solid foundations online that represent a lot of who they are offline.
My point with all of this is that in today's world the lines between who we are personally and who we are professionally are increasingly blurry (especially online), and it's up to us whether we want to take control and use it to our advantage (i.e. to showcase who we are as individuals, engage with others, build new relationships, etc.) or just sit back and allow people to form opinions without us having a say in who we are.
@Erin F. Very well put, Erin. I agree that those are two key markers of relevance. I'd also argue that if you don't enjoy what you're doing, then you're automatically not going to add value to your audience. I can't tell you how many blogs/sites I've seen where the content feels stale and forced, and to me that is likely because the people who are behind it don't have a passion for what they are discussing. That passion (or lack thereof) always shines through for me. Thanks for sharing!