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At my company, Manzama (the first listening platform designed for law firms, , this is exactly the conversation we're having with our clients. They have been very focused on how to contribute to the social media conversation, and not so much on how to capitalize on it. It's time to think about what's being said about the firm, its clients, etc...and to figure out how to leverage that information for competitive advantage. 

3 years ago on Five Steps to a Social Listening Program