Marketing GM for Sears PartsDirects with a strong emphasis on digital marketing, including SEO & SEM.
I consult, speak, and write on a variety of topics related to digital marketing and sales and have 14 years of internet marketing experience.
@hessiejones @ginidietrich The original idea was that there are people who put forth a more "likeable" persona online but who we wind up liking less off-line, having met them. And vice versa.
The original idea was to report out on a collective score of overall likeability based on just meeting people online and then another rating after having met them. It's admittedly a nightmare to figure out, but a fun idea to think about.
There were specific examples in mind - people who come off as a bit more stand-off-ish on line but who are super genuine in person - and people who project this amazing warmth on-line but who really don't stack up in person.
It would have been VERY controversial, had it taken off at all. I still think there is something to it, but not sure what, if anything you could learn from it. I see it more as a play-thing and gossip app. People would probably hate it - especially those being rated.
Imagine a combination of Klout, Secrety and Hot or Not for the A-listers of social media (and technically for everyone else too, I suppose - but the A-listers would get the most play).
1 week, 1 day ago on Online Integrity: Are You Who You Say You Are?
@ginidietrich I still want to build that web site we talked about back in the day. The one where people could "rate" the online persona of someone and then rate them again after they had met them.
Unfortunately, i'd have to give credit to Dan Newman. That alone means it will probably never happen.
@Karen_C_Wilson @ginidietrich @KateNolan Can I heckly Gini from the stage? Pretty please?
1 week, 4 days ago on The Spin Sucks Inquisition: Lindsay Bell
@belllindsay @Sean McGinnis @KateNolan Hahahahaha. That will never get old. Ever.
@belllindsay @KateNolan Hi Lindsay!
@AmyMccTobin Right? Fantastic photoshop skills. Made that guy look exactly like me. Crazy...
3 weeks, 1 day ago on Online Reputation Management and Adult Films
@jeanniecw Sure you do. You're just choosing not to use them... ;)
My current nemesis is a visual artist who works in large big 3d string installations as his medium.
And some dude who's Flickr account I just can't seem to beat out for some reason. Ugh.
Here's an example of the string artist's work.
@ClayMorgan Thanks Clay! I had a lot of fun writing it too.
@belllindsay @@jason_ Totally me when i had hair. My body still looks just like that Jason.
@Eleanor Pierce OMG! Boogie nights is in my top 20 movies of all time. PSH (and the rest fo the cast) was amazing in that movie.
I love the domain name story. Smart move (IMHO).
I'm curious.... at what price would you have said "yes?"
@bdorman264 Let's just say that when I take my shirt off, I TOTALLY look like that guy in the picture.
@KateNolan I'm really, REALLY hoping that despite this being public knowledge you still call me Skittles. ;)
@danielghebert Thanks Daniel! Now imagine you own a business, but never bothered to think, plan or work on proactively managing your online reputation.
The consequences could be devastating. I'm still shocked that there are businesses out there who do not care about what others say about them online.
I love Lencioni parables. All of them. Some of the very best business lessons available...and such a clean way of communicating the lessons. Storytelling FTW!
3 weeks, 4 days ago on The Spin Sucks Inquisition: Andy Crestodina