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@Takeshi Young Probably as big as people that want to post random videos, which was the criticism of YouTube when it premiered (mostly as stuff to put on a MySpace page).
In fact, capturing "experiential knowledge" is one of the biggest opportunities on the internet. It represents one of the big holes in the Google search the world's knowledge juggernaut. Snapguide is doing a lot to push mobile knowledge collection. There have been and still are many other attempts to address the gap. Y! Answers, About.com, eHow, Twitter, Facebook, Yelp, Hunch, Amazon ratings, Aardvark, Jig.com, Quora, etc. In someways, Snapguides is more elegant. In these other models (Q&A, ratings, etc), there have been two big failings. The benefit is disproportionately to the asker, not the answerer.
With Snapguide, people with talents and expertise can share what they know, impress others (aka, reputation), contribute to or initiate a discussion in an area of your passion, and use the guide as content to engage with your social network. So it is much more like the value of posting to YouTube or Facebook (share/my benefit) vs. something like Y! Answers or Aardvark (answer/favor for you).
It is this very subtle difference in the perceived and/or actual benefit of the person sharing the knowledge (the most important role in the process, particularly early on) that makes a huge difference on the success of the service. In this regard, I believe that Snapguide has both a clever and long term valuable service. Plus, Snapguide allows you to publish your content out, not just within their service (which is what made such a massive difference to YouTube). Again, smart.
And, the market for quality experiential knowledge is MASSIVE. Add up all the passion areas from DIY, Martha Stewart type, Food Network, automotive, etc. and it is a massive market.
That the service is beautiful, elegant and simple for both the content publisher and the consumer, will be key to starting off with high quality content, something that plagues Y! Answers.
Anyway, very wordy way of saying, yes, I think there is a massive, longterm market for people who want to create and consume guides.
3 years ago on SnapGuide: A Simple (and Incredibly Pretty) Way To Make And Share How-To Guides On Your Phone
It is beautiful, and I really like how I can publish guides to the app or the web.