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Hi Jayme, I really like this post, its very very clear! Im finding even basic SEO understanding is becoming more and more essential for professional content creators, whatever their hue, and work like this will really help

I'll be passing this post on :) 

1 year, 8 months ago on Google’s New SEO Rules For News Releases


This you at your best I think Jack, at least for my sensibilities! You seem to be on something of a parallel path to me at present and I am fascinated by 'hearing' you talk about what I am feeling...Its not the same, and I get to see my kids 6 nights out of 7, which is a blessing, but I feel where you are coming from 

1 year, 9 months ago on What Is A Person Worth Part II


great blog, and practical advice! But... 

Im not a math nerd, but arent you talking about a power distribution curve? That is if you pivot your analysis around the mean (average) then you'll effectively get to the 80:20 rule 

Or more strictly around 75% of your pv will be provided by 10% of your audience? And so on 

Which is why the individual pv are so important - the long tail? 

Maybe Im being dumb! 

enjoyed the post as always! 

1 year, 11 months ago on Three Data Points to Measure Your Blog Efforts


As a newbie I can certainly recommend to 'lurkers' that they should feel free to jump in and comment. I know its a bit off the point, but I think you guys should be commended again on the community you have built here.

If you are going to comment on a blog, this is one of the best to do it on. Its a very tangible thing this community, it stands out a mile after even a cursory glance at each post and the comment section - but equally its not an intimidating thing either. 

They will listen respectfully to what you have to say, and respond in some of the most intelligent ways you'll find on the interweb. Truly a community and truly of value. Its almost feels like a closed forum rather than an open blog.

Join in, the waters great, and this gang certainly do welcome you, where ever you are, and what ever you want to say (within reason) 

Just dont expect them to necessarily agree with you! (my favourite thing about this community) 

2 years ago on How Our #FollowFriday Recommendations Work


Thanks for the feedly tip! It's completely brilliant on an iPad :)

2 years ago on Lots of Changes at Google: What it Means for You


 @RebeccaTodd  @JoeCardillo  @markwschaefer  @ginidietrich I really like that distinction, Thanks Joe, good point 

2 years, 1 month ago on The Risk of Earned Media without a Communications Professional


This is a really intereting article. Today I read a piece on this gentleman over on @markwschaefer Grow blog, and how both his 'will' to make things happen were at the centre of his 'success' and how he goes 'all in' when he believes in something. As is the case, I understand with the SpaceX company he has founded. 

This is clearly a passionate and emotional guy, as well as an extraordinarily clever guy.

I cant help forming an opinion that he is someone that 'shoots from the hip' as the saying goes. 

Right or wrong, he is at least authentic and true to himself. 

Interesting character, and an interesting insight too, thanks @ginidietrich 

2 years, 1 month ago on The Risk of Earned Media without a Communications Professional


 @ginidietrich She is so very clearly relishing this little departure from the mundane! Its very endearing :) 

2 years, 1 month ago on Gin and Topics: Cuppa Cheese! Cuppa Cheese!


How much good did Mila Kunis do with that one amazing interview? Who isnt in love with her after that?! 

2 years, 1 month ago on Gin and Topics: Cuppa Cheese! Cuppa Cheese!


@AmyVernon @ginidietrich heheh!

2 years, 2 months ago on For the Love of Spam


@AmyVernon @MrTonyDowling @ginidietrich because constant exposure to the stuff reduces your ability to differentiate?

2 years, 2 months ago on For the Love of Spam


I really enjoyed this post! thanks 

2 years, 2 months ago on For the Love of Spam


I think @ginidietrich is right, because Buddy my 8 month old Golden Retriever is a land shark too! Ken your account is so like him, back turned in the kitchen and he's off up the garden to eat his treasure :) 

But soooo loveable! thanks for making me smile! 

2 years, 3 months ago on Stuff My Dog Ate


 @ginidietrich I'd agree with that sentiment entirely. And I think that's a lesson both genders can learn equally.


I also think men get it easier? They are supported far more to that level of intellectual and emotional independence than women are, but I believe that's due to an accident of birth not a piece of genetic programming.


I sincerely think, come the future, as men and women achieve equality, it will become harder and harder to make these distinctions. 


There are clear differences between the genders, that's why it works! 

However, in this one, obsessing about being liked? I am uncomfortable allocating it to that particular rationale.


I understand you trying to differentiate 'levels' of obsession or upset, as in women take this much more seriously than men, but I'm not sure I buy it.


I feel just as bad about a negative blog comment or if someone doesn't get on with me as any woman would I think, and I can bitch about it till the cows come home too.


But the expectation is that I will 'man up' and deal with it.

And expecting things to happen is a great way of ensuring they do! 


People (still) don't expect women to be like that, so they aren't?

As the genders get closer and become less delineated, they expectations will change I'm sure


thanks for a thoroughly interesting conversation! 

2 years, 4 months ago on Likable vs. Successful: The Issue Women Leaders Face


Isn't it ironic that this discussion / agonizing is going on at all? Or is that just me...

Maybe this is a UK perspective, but is this generalization that fair today?

I know plenty of men that would be comfortable being described as above, and women too.

And plenty of hard ass men, and hard ass women (the men have other comparatively negative adjectives too, the equivalent to the terms like bitch etc used to described women) 

Isn't it easier to describe winners and losers rather than men and women? 

Both men and women who are success stand out. As by definition, the fact they have 'risen' to some level of authority or commercial success or whatever sets them apart.

But are the people that don't make it as clearly delineated as this article would suggest? 

Aren't there unsuccessful men that bemoan their lot in life which they think is down to their inability to stand up for them selves perhaps?

Are we just uncomfortable with those that have risen above us? Men or women, to the extent we need to single them out for this sort of treatment?

And equally, aren't we desperately looking for the reason that we are not as successful? Its because 'I'm a woman, and I need to be liked!' we cry. When it's just as easy to say I'm not putting in the hard yards, so won't amount to much.

May as well say 'I'm a man and its because I've got a small...' well, you get the picture! 

Maybe when women finally get the same level of respect / access to education and opportunity / treatment / head start / support in schools / etc / etc we will start to see that these aren't differences between the genders at all, just one of the genders is starting from so far back it feels like its that. 

Anyhoo... Hope I didn't offend anyone with the whole size thing :) 


2 years, 4 months ago on Likable vs. Successful: The Issue Women Leaders Face


Thanks for a great post! I think its really important to take the time to help bring other people along. As a bit of a newbie myself, I often feel hopelessly out of my depth when 'listening' to some of the conversations that are going on.

A kind word here or a generous tip there and the whole picture can emerge easily!

More power to you! 

2 years, 5 months ago on Social Media Learning: Skinned Knees and Cut Lips


Great post! Really good tips, thanks 

2 years, 5 months ago on How to Manage Your Facebook Business Page


Doesn't this miss Aunt Ruthies point a little? All she wants to do is sell the pickle right? Call the people she wants to sell to whatever you like, but keep it simple stupid! 

I love the part where Ruthie says people eat her pickles because they taste good. Her product has an advantage over the competition and shouldn't that be at the centre of the marketing? 

You can't sell a bad product to anyone, a customer consumer user or anyone else, if its a useless product :)

I wish Aunt Ruthie was my customer/client/user/partner/ whatever 


2 years, 6 months ago on Users, Stakeholders, Target Audiences…Or Just People


Hey Gini, great to hear this has been such a success! We are putting on a similar event in Wales in September, starring a good friend of yours (I think) @markwschaefer As we are even smaller than Norway at a population of 3M (within the larger UK) fingers crossed we'll get similar results! I'll tell you what, I'll even extend an invitation to you to join Mark as one of our keynote speakers! It's going to rock!

3 years ago on #FollowFriday: Arnt Eriksen


Great post! I found myself getting as frustrated as you must have been as I read through waiting for this lady's 'punchline' that never came! 

3 years, 1 month ago on We Get It...Unless We Don't: Content Clarity Counts