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Had to pipe in again, couldn't stop thinking about this one.
Another important thing that this article highlights in my mind is that, due to the complexity of personal fitness (psychological, motivational, educational, informational, social factors all come into play), it may just be a more complex, nuanced, and harder problem for entrepreneurs and technologists to solve. It requires more cross-collaborative problem solving between product designers, technologists and health experts, who really understand human attitudes and health behaviors, as compared with many of Silicon Valley's past successes. It's not a problem that lends itself well to a couple hackers or Ph.D.'s solving overnight. So let's not throw our hands up and say "this is too hard of a problem to solve," and move on to ogle the next amazing social game that hit 10M users overnight.
Let's acknowledge it for what it is -- a VERY difficult and UBER important problem to solve with modern technology. The most important of our day. And let's allow ourselves to give a little more hope, resources, time, and HELL, maybe even patience, rather than flail our arms because there's no Instagram-in-shining-armor riding in to solve our obesity epidemic overnight. And let's not write off the "long tail" fitness solutions for putting a product into users' hands, getting feedback, iterating, learning and advancing the general corpus of knowledge of what helps and works to use technology to making people healthier.
Let's set ourselves some realistic expectations around this. It took Americans a couple of decades to bloat our waistlines to where 70% of us are overweight, and it may take a couple of decades of learning and iteration before we can get the technology right to really shift the momentum back in favor of health.
1 year, 10 months ago on All the fitness apps in the world won’t make us thin
Our training guidance app (not just tracking, not just engagement) has helped people lose 10, 25 and even 80 lbs, helped people workout more than 80 days in a row and introduced runners to weightlifting, and gym rats to yoga. Tracking is laborious and hard to maintain as a lifestyle, salute to those dedicated enough who do! But our app just makes the workouts that people already do more targeted, efficient and goal-oriented, so you can't knock that.
Nick from GAIN here. Thanks for the write-up, Nathaniel! Over 1 million people have worked out using GAIN to date, and we actually have some good data to show how the Notifications have improved repeat exercising. We've also got a couple Social+Gaming mechanics up our sleeves, so that will soon make things even more fun and engaging. Thanks for bringing this subject to light, and we'll keep innovating until the ChocoTaco crowd will want to pair that "meal" with some bodyweight iso-holds!
2 years, 4 months ago on Gettin’ Naggy With It: The Latest in Fitness Tech
Ya missed GAIN Fitness ;)
2 years, 9 months ago on The 63 Best Health & Fitness Apps