I am an Inbound Marketer focused on the small business, technology, and research industries. I have a passion for home technology and gadgets.
@ginidietrich have to disagree with you here. Anything you can control on the page is on-page ;) Off page seo is generally not something you have complete control over I.e. Link building or social signals.
1 year, 3 months ago on On-Page SEO Tips for PR Pros
@RobBiesenbach @ginidietrich Rob, didn't see your comment before I wrote mine or I would have responded earlier. Meta Desc has a lower impact than the words on the page, title tags, (and probably image tags). That being said, it's not unimportant. A solid meta desc will increase the click through rate when you DO show up in search results. Click through rates DO have an impact in where you rank, so anything you can do to increase the number of people clicking your results and staying on your website, the better.
@crestodina @photo chris @Howie Goldfarb @ginidietrich Couldn't have said it better myself.
Don't underestimate the importance of the meta desc field. While it doesn't have the inherent SEO value that it first did. It is still can play a major impact in how you rank, because it impacts various other factors like click through rate from Search Engine Results pages, which can give you the bump you want.
Congrats and welcome on board Alexa!
1 year, 11 months ago on New Year, New Intern. Say Hello to Alexa Milano!
@criticalthought You still have the freedom to say what you want, they have the right to terminate your contract for it, as they should. Do you really think you should be able to say whatever you want with no fear of reprisal what so ever? You seem to forget that contract terminations work both ways
2 years, 1 month ago on 1984 Redux: The Social Media Thought Police
@belllindsay So your only complaint is that it was someone random with a stick up her bum? What if it was a customer or another employee that discovered it?
@criticalthought You have the right to say, think, whatt ever you choose and the GOVERNMENT has no right to stop you. That being said, this isn't a case of GOVERNMENT censorship, this is a case of a contract between two private parties (Employee and Company) being ended because one party discovered their values were different than the other.
@commammo @Ike As a fellow PR I agree on your second point Comm. Earning is different than BUYING though. I have to disagree with your first point though, it is clear that you are buying access to certain sites (they list it as a benefit!), where the content will not be modified. (Aka they print your press release). I can understand (if this was the reasoning) why the court would rule the way it did. Why should BUYING a 500 word Press Release placement on a site (e.g. Yahoo news) be treated any differently than buying a 500 Word Text Ad on that same site?
2 years, 1 month ago on AT&T Loses Case; News Release Held Under Paid Advertising Laws
@belllindsay I love the ability to play devils advocate ;) Let's just forget that lady for a minute, because yes she is a bit crazy. If you as an employer have an employee broadcasting messages that are contrary to your beliefs, and find out about it (it doesn't matter how), what would you do?
@Ike Just to be devils advocate, If I buy an ad in a tech magazine or on a tech site only people looking at stuff related to tech would see it, so by your standard that wouldn't be an ad either.
@ginidietrich I'm curious to see how the case would have turned out if they wouldn't have advertised by paying for distro.
Last time I checked, Freedom of Speech does not apply to contractual relationships. The only protections that are (and should be) given in the United States pertain to government sensors. Hence the phrase "Congress (read any government or government entity, due to the incorporation doctrine) Shall make no law". Removing the ability for employers to protect themselves from harmful speech by employees is insanity. Additionally, this was not PRIVATE speech (even if his social media accounts are private, this is an example of broadcasted speech (it went beyond two people) which even further restricts his rights to say whatever he thinks.
@Ike Actually in THIS day and age when you use a wire service, customers have direct access to the press release via sites that syndicate them, without screening of a news outlet.
I'm curious how much of this ruling has to do with the fact that this release was distributed via a paid Wire and not sent as one offs to reporters. IMHO Since it was a PAID distribution I can see how it falls under advertising, because it's no different than buying a text ad. However, if the ruling is applied as case law to cover any mention of any person in unpaid distribution, I fear the 1st ammendment implications of this ruling. That being said, as always, GET PERMISSION.
@website101 Thanks for the feedback guys. The major point behind the article is most "local" businesses don't get the need for local SEO as part of their SEO (or even just general marketing strategy). While the main point is to move up in local results, when done correctly "Local" seo can be scaled to become a powerful part of your overall SEO strategy.
2 years, 2 months ago on Thinking Local for SEO
@bhas I really like the idea of having it on the Thank You Page driving traffic back to the Landing page. Now my week is going to be full of A/B testing! #SEOproblems
2 years, 7 months ago on 10 Ways to Improve Landing Page Conversions
@bhas I can't imagine it has a huge impact on overall conversion rate (although there is something to be said for it providing "social proof") It would however help to drive traffic into your landing page from social networks which would increase overall conversions.
Number 6 is a big one, most people don't bother to test. You should be split testing every conversion point constantly! You do have to be very careful with #7 for two reasons. First if you are driving any traffic to a landing page via web ads (esp adwords) you get smacked pretty hard for not having nav, they like it when it looks as much like the rest of the site as possible. Additionally, no Nav hurts you from an SEO standpoint. Google and Bing both use Time on Page and Bounce Rate as a part of their ranking systems (albeit a small part). By not including Nav, you are jacking up your bounce rate, because anyone who doesn't convert is forced to bounce. #endseonerdrant