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2 months, 3 weeks ago on Yahoo! Letter: Was Their Communications Team Consulted?
@ginidietrich @writingprincess speaks to the duality of optimization...there's solid dos and WTH??? Divine and ordinary, formula and fluke, they all have a place in SEO even wicked ways. E=mc2 it's not!
2 months, 3 weeks ago on Do News Releases Have SEO Value When Distributed Via a Wire?
@Sean McGinnis Dude you're like Zeus sweeping down from on high with untold amounts of wisdom and fire! So true! WTH care if you rank high for purple frog eating alabaster? Seriously what does that do for your hot dog company unless you're starting a new religion ala spaghetti monster! Rank is one thing, value is another and in SEO high value tactics are what count. You can do a million things and call it SEO but if you ain't taking to the bank what value is it?
Matt Cutts is GOD...defy him at your peril...that said he is human so eh?! I think all content has SEO value - good and bad- but links to valuable content is the best. Who cares if you rank high for a made up word that no one but you are looking for WTH does that prove? Nothing. Besides ranking #1 shouldn't be your SEO goal anyway-getting conversions should. Rank's important but what people find when they click on your link is more important. Matt Cutts is not a boob, he and his pals at Google have figured amazing ways to get around goofy tricks. My advise stop the SEO shannigans, create great content, deliver stellar service, and offer an amazing product and garner the type of duplicate content that still trumps Google: NEWS COVERAGE!
@ginidietrich Also on "physical part," whenever a Zappos employee logs on to his/her computer a picture of someone else in the companies pops up...the employee is asked if h/she knows the other employee and, if not, a dialogue is started. This is an example of creating collaboration without regard to the physical. It's a brilliant strategy that Z's is employing to support creating real employee relationships that lead to organic innovation rather than false paradigms that lead to employee resentment. I wrote about it in a book I co-authored called "It Takes Work to be Happy," about creating positivity in the workplace. http://www.linkedin.com/company/write-way-writing/it-takes-work-to-be-happy-1150218/product
So that's what I mean about the culture you create. You can find creative ways to foster innovation that aren't rule-oriented or didactic as this letter from Yahoo sounds. There will always be naysayers but surely you can come up with something better than a lame HR letter.
@ginidietrich G-Queen you're so right! It's all about CULTURE. At Zappos the culture is about being at the workplace, being together to get the job done. At your place it's about working as a team from wherever you are. At my firm my writers are scattered around the globe. Our culture, largely infused with my freelancing, globe-trotting spirit, is I don't care where, I only mildly care how, but get 'er done. So since I employ writers I want them to be comfortable to produce greatness. I care not where they do it. (Writers are a strange bunch...) Same for Tony, he wanted to create a culture of customer service that happen to sell a product. But even Z's had to acquiese to the world..they have operations in more than one city they don't require everyone to work at a desk in Las Vegas. It's Tony's, yours and my attitude that I'm really commenting on. We trust our employees to know how they work best and we're focused on those results. Where they do it is inconsequential! And that's my problem with the "physical requirement,.." it takes the public school model of you must be present to be present. It's didactic and not supportive of culture. And I read ATD's article and apparently it's permanent so after June 1 you work from there or leave. A company that gives me ultimatiums like that seems pretty desperate to control things and that's their right. And it's also the employees right to walk.
Quite frankly I think the letter is moot. Either version doesn't matter because it's the least of their problems. I like the other version because it attempts to rally the troops, but you can't rally troops who don't feel like troops. I doubt the wording would have made that much of a difference. You could have passed out golden tickets with that letter and I still think there would have been backlash anger. We're talking culture here and no matter how you pretty it up a pig in a dress is still a pig in a dress. The very fact that you have to ask your employees to, in essence, come in to work, is the problem right there. The fact that you need a letter like that shows your problem, and it ain't wording. I would love a poll of Zappos employees who say "I'd rather work at home..." I'm sure there are some but the whole idea of companies like Z is to make their culture so vibrant and amazing that you don't think of it as work but as an extension of your family. And, for the cynics in you that means they work HARDER. Google doesn't provide free food for nothing - its campuses are designed so that you don't ever HAVE TO LEAVE. :)
In the tech industry you have a lot of people used to telecommuting, but you also have a lot of people looking to collaborate and they've been doing it in unique ways beyond "sitting next to each other." Your culture should be so strong and so amazing that people would want to fall over themselves to be with the people they work with. But that doesn't necessarily mean it has to be at work. The idea should be to incentivize productivity, not to reward butts in seats. There's a difference. If you work with smart people you'd be surprise how creative a great team can be when you give them a productivity goal. Does that mean they have to work at the Yahoo campus to do it? What if a team gets its inspiration from staring at Picasso or listening to Vivaldi? Why should they be penalize if a team has a meeting at the Art Institute rather than a work conference meeting room? You should incentivize results. That's a faster more efficient way to change a culture. This idea of "work at work," rule is only addressing a symptom but not a problem.
@KurtCruse1 Kurt so glad you enjoyed it. I know that video is quite contagious. :) Glad to put a smile on your face!
3 months, 3 weeks ago on Part I: The Psychology of Viral Content
@grantheppes Great post! That's quite the journey. I don't know what domestic Durian tastes like but the Durian I had in Malaysia and India was the bomb. I don't know I guess I'm one of those folks who love the smell and the taste! :)
4 months ago on Dynamic Site Platform - Login
I remember one of the first times I tried Durian in Bangalore India. We had to sneak it from the market because most cab drivers if they see you with it won't pick you up. And if your hotel sees you carrying it in they make you throw it away. I wrapped it in my coat and stuck it under my shirt so I looked as if I were pregnant. There was a sign in my hotel that actually said, "No Durian Allowed." I had to burn that shirt but that Durian was AMAZING!
Back in the days of horses and buggies I was a reporter at a daily newspaper when USA Today began publishing ads on its Front Page. Readers didn't bat an eye, but I remember the horror we all felt at annual journalism conferences drowning our purist sorrows in martini's and cursing the ad overlords for daring to encroach upon our sacred news territory with their advertising drudge. Flashforward to The Atlantic with an advertorial on Scientology so intertwined in their regular content that its own reporters had to Tweet about an investigative story the mag was doing about Scientology just to save face. (Not to mention the hell its readers raised.) And when Edward Bernays got physicians to extol the glories of big breakfast complete with bacon, well, Pandora's jar was opened kids, and it was opened a long time ago.
Today consumers expect marketing messages to permeate everything they consume online. There are brands such as Red Bull, Coke, Intel, and others who've gone "native," becoming content producers to rival the NYT and NBC. Red Bull created its own media agency that now sells its adventure-oriented content to others. I'm not convinced that this is anything new as it is something inevitable as traditional advertising streams are being circumvented not by a smart user, but by how they're using media (live streaming television instead of appointment TV).
The danger is trying to deliver something that a user isn't expecting from you and hurting your brand in the process. (Scientology example.) Then you're seen as like a sell out, a cash hoar shilling your goodies for the highest bidder without regard to your audience. This is a no-no.
Users are media savvy enough to know you're going to sell to them. But they get a little bent out of shape when you lie against yourself to do it. Red Bull's community loves its videos, social streaming because it's all about adventuring to the max. They expect that. If Red Bull started producing videos on Masterpiece Theater to reach the Broadway set well, that wouldn't go over so well right?
Users, don't like you pretending, so as in all things in marketing authenticity, relevancy and timing is the Trifecta you want to hit. Calling it native advertising seems uneccessary. It doesn't seem authentic and it doesn't seem the path you really should be on - producing relevant content that adds value for both you and your audience.
Pandora's sin wasn't opening the jar and letting evil escape, her sin was forgetting that evil could be contained. If you journey on this path then make sure it's out of service to your consumers not to yourself.
4 months ago on How Native Advertising Will Affect Public Relations
Andy, one of the many lessons I've learned for you is to "track it!" I love your maps, plans, charts and graphs of words and phrases. Data isn't just about finding out what you did wrong but it helps to track what you're doing right as well. Love reading this and of course will promptly make my own!
4 months, 1 week ago on Orbit's 2013 Marketing Plan
The best subject line is the one that gets a reader to open it. Nothing fancy, just tells the reader what she needs to know when she wants to know it. That's call data analysis before you write I guess. Best subject line for me came from a nonprofit: Give today. Free Beer.
Nothing fancy about that. :)
4 months, 1 week ago on Crafting Killer Email Subject Lines
Um it seems kind of weird to read your story and then see a link to her tips on running...not that she doesn't have great tips on running but, well...seems odd considering the story's subject matter. Wow.
5 months ago on
Suzy Favor Hamilton Working as an Escort | News from the Field | OutsideOnline.com
Also was Zimmerman's father a judge or a doctor? Zimmerman claimed he was a magistrate....
Which is true?
1 year, 1 month ago on Was Trayvon Martin a Drug Dealer?
Let's forget the innuendos and let's go with the facts:
The only person with a criminal past on record t is George Zimmerman a Peruvian, former altar boy and son of a doctor. In 2005 Zimmerman was arrested for resisting arrest and battery on a police officer.http://www.miamiherald.com/2012/03/23/2712299_p2/george-zimmerman-self-appointed.html
Yes you can be an altar boy and get into fights with the police. So if Zimmerman isn't perfect why should Trayvon, a 17-yr-old kid be expected to be?
Zimmerman got off because he had the means for a lawyer (I'm assuming thanks goes to daddy on that one ) and he was never convicted of a crime but he was arrested. That same year Zimmerman's ex-fiance filed a restraining order against him for "snatching her cell phone from him, pushing her..." She was rescued by her dog who bit Zimmerman.
Zimmerman also called an ATF agent a liar for saying he knew he was a law enforcement agent saying "I would never have touched a police officer..." which I guess means it's OKay that he pushed a random individual????
So barring all your "investigative," Facebook queries, which any good lawyer could sue you for defamation and slander (really a drug dealer? Do you know how many people have marijuana who don't sell it? Even in school???? And if he was a dealer where is Trayvon's arrest record????) As of yet there is no evidence to prove Trayvon had a criminal past and even if he was once a criminal there's no evidence that he was being a criminal on the night in question and even if he was there is no law that Zimmerman followed that allowed him to follow Trayvon just like there's no law that allows him to stalk his ex-fiance and push her.
Zimmerman did the right thing when he called the police if he felt Martin was suspicious (that remains to be seen) but he was wrong in getting out of his car...he should have stayed put until the police arrived. What I think happened is Zimmerman got worked up - just like he got worked up with the cop arresting his friend, just like he got worked up with his ex-girlfriend, thought he was going to teach this "punk" a lesson, got into a scuffle he couldn't get out of and murdered a boy.
Everyone has a right to protection of life in this country, even if you made mistakes in your past and just like Zimmerman was "forgiven," for his violent past Martin should have been given the benefit of the doubt but he wasn't he was summarily executed.
Fact is Zimmerman says Martin attacked him but no one can corroborate that. The witness only saw Martin on top but she didn't see who attacked him and the "Mary," person you speak of as a witness says she heard what sounded like a "kid" screaming not a man's voice. One witness named "John" said he heard Zimmerman screaming help http://www.myfoxorlando.com/dpp/news/seminole_news/022712-man-shot-and-killed-in-neighborhood-altercation
But another witness Mary said "there was no altercation," before the shooting. http://www.wftv.com/news/news/witness-sanford-police-blew-us-teen-slaying/nLSqk/
As of this time NO WITNESS actually saw the shooting. Witnesses, from the reports in the media, either saw Martin and Zimmerman before the shooting or heard the shooting. So what happened right before Zimmerman pulled the triggered rests only with Zimmerman. But he's "lied" to authorities before or the ATF agent is a lie. So no matter how many tattoo, gang signs, hoodie shots you post of Trayvon it still doesn't explain why there is no medical evidence or data or any factual evidence to show that Zimmerman was in danger that night...only what people say...
I was a police reporter for more than eight years and let me tell you there are two things that are missing that could clear up all this BS:
A police report from that night
A medical report from that night
Barring those, I'll wait until the grand jury's decision before I rush to judgement....