Work as a digital strategist. Play at Bargainista.ca, teach at U of T SCS, past co-lead @PodCampToronto. Passionate about communication and community.
@ginidietrich <blushing> I hope we haven't set your expectations too high. ;) Read it before you see the movie. It took me a year after it was recommended before I picked iit up and then I couldn't put it down.
15 hours, 43 minutes ago on 14 Books to Read…or Skip
Thanks for sharing your reviews and for the inspiration to write a book review post. There's definitely a couple there I'll be adding to my list. Wild by Cheryl Strayed is my favourite read of 2015 so far, plus Spin Sucks, the Book of course. ;) I've read several memoirs and got about a third of the way through The Goldfinch. I'll pick it up again over the holidays.
23 hours, 44 minutes ago on 14 Books to Read…or Skip
@RobBiesenbach I'm with you about the licensed drivers and I liked Hailo too.
6 days ago on The Uber Issues Cannot Be Fixed by PR
@HeatherTweedy We need Lyft in Toronto!
@ginidietrich I didn't understand either. He was used to driving regular clients and has/had a good thing going. They wouldn't put up with that garbage.
@ginidietrich I think we have that in Toronto too but I haven't tried. Not out of conscious avoidance but because I haven't needed to take many cabs lately. Definitely no Uber X for me. Not sure how long Uber will be here now. It's unfortunate because services like Hailo and Uber had a lot of potential.
@ginidietrich I swear! You can't make this stuff up. I was scared and texted my relatives. I had no idea where I was and they lived near the south side. It was pretty deserted around there so I had no choice but to wait and act "normal" until I got to the house. I let my BIL deal with him upon arrival.
@ginidietrich @HeatherTweedy It's hard to generalize between Canada and the U.S. (not in terms of the smell factor - LOL!) but much of it probably depends on whether or not you're in a large urban centre such as Toronto or Chicago vs. a smaller city or town. I'm not familiar with Lyft. I've only had positive experiences with cabbies in NYC.
I did have a truly bizarre experience with a limo driver in Chicago a couple years ago. A relative of mine who used to live there and travels A LOT – even more than Gini – booked his favourite driver for me. I was picked up from the airport and on the way to my family's house in a not-so-great neighbourhood, in the dark at 10:30 p.m. the driver stopped on the side of the road with a field on the passenger side of the car and a small BBQ restaurant on the other. He asked if I wanted anything – yes, I wanted to get to my destination – and left the car. He came back 10 minutes later with his dinner!
Powerful post @ginidietrich! Although I've never tried Uber, I did use Hailo a bit when it first started in Toronto. At that time, it was using licensed cab drivers. The City of Toronto is now trying to ban Uber. They claim Uber drivers aren't licensed and therefore pose a safety risk, among other things. Critics, including the mayor-elect, feel the city is more opposed to disruption and that we need a company like Uber to effect change. As long as safety is an issue, I'll keep my distance.
6 days, 2 hours ago on The Uber Issues Cannot Be Fixed by PR
@biggreenpen Yoga mats are multipurpose. I had no idea until recently and now thanks to you, strategic planning gets added to the list.
1 week ago on The Dharana of Planning
Next time I attend a strategic planning session, my yoga mat is coming with me. ;) Thanks Paula!
This is such an interesting topic. We've been discussing it a lot in class lately and at it came up during a panel about the future of tech and wearables. My kids (16 and 19) have gone from using their own names (or easily identifiable derivatives) to using platforms like SnapChat because they fear content permanence and the impact it may have on their future job searches, etc.
On the one hand, devices such as wearables and other mobile tech are becoming more and more dependent on using our personal data to help us. On the other hand, some members of the younger generation are opting out sharing their personal data. I'm curious to learn how these two opposing forces will reconcile in the future.
1 week, 1 day ago on Anonymous Social Media: Why You Shouldn’t Participate
Thanks for your comment @DonnaPapacosta. There are so many giving people in our community with interesting stories. We're often to rushed to take the time to get to know them and learn about their experiences.
1 week, 5 days ago on This Remembrance Day show your respect
@bensonhendrix Thanks! I'm a regular trying to register but having a glitch. I've asked @belllindsay for help. ;) Should be a good session.
2 weeks, 1 day ago on The Four-Step Process of Communications Planning
This looks fantastic. We teach this in our Certificate program and it's aways good to learn more about the strategic planning process. I'm going to register to get the goodies but not sure I can attend. :(
Yay Paula! For some reason it's not surprising your surprise answer was that you were on Broadway @biggreenpen ;) I'm so glad we had a chance to meet IRL in NYC this past summer – even if only briefly – and got to discuss our love of the stage. Maybe we should organize a @SpinSucks Broadway tour.
Excellent cry foul too. It makes zero sense to have people who don't truly understand the product or service they're representing. Bring on the passionate ambassadors.
2 weeks, 4 days ago on The Spin Sucks Inquisition: Paula Kiger
Will this book actually make someone who hates business planning for her own company change her mind? ;)
3 weeks, 1 day ago on How to Use Traction for Business Planning
Another heart sunk for you too @ExtremelyAvg. Thanks for sharing your story... the good, bad and the ugly. Sorry is an incredibly powerful word.
3 weeks, 4 days ago on A Ghoulish PR Crisis Just for Halloween
Very cool. Time to experiment and start testing a SlideBatch or two.
1 month ago on SlideBatch: A Super Cool New PR Tool
@belllindsay @Danny Brown @LauraPetrolino So true and now you know why I don't post my kids' pics on Facebook. Ha!
2 months, 3 weeks ago on Visual Content and the End of Summer
@LauraPetrolino @JoeCardillo @belllindsay @ClayMorgan @Eleanor Pierce You guys knew it was just a matter of time.
@Danny Brown Who can compete with these two? :)
I'm very excited about this month's theme and the crazies will be coming out in droves.
I'd add knowledge about your client's competitors to the list of what you need to grasp as a communicator today. With all the tools available today, it's not that difficult to keep track of the them and the knowledge gained can have a huge impact on the strategy. It also speaks to the sales process. For example, understanding why Customer A is purchasing a widget from your competitor instead of your company, etc.
Although I hadn't thought about it much until now, your point about consensus building is probably why I prefer working with small-to-medium sized businesses. They tend to be heavily invested and engaged in the marketing/communications process.
3 months ago on The 10 Percent of Communicators Who Get it
@RobBiesenbach @ginidietrich @hackmanj You've just answered a big question for me and a debate I'm constantly having with my husband. Thanks!
3 months ago on The “I’m Busy” Badge of Pride
@ginidietrich You took the words right out of my keyboard. ;) It does't matter what airline, they're all doing it now.
@ginidietrich Agreed! Okay, what's the deal with airplanes landing early? I noticed it for the first time this summer and it seemed like the norm not the exception.
I love this! We all have things to do. Get over yourself.
On a related note, I'm not sure what it's like in the U.S. but with all due respect, doctors and other medical professionals are typically the worst for respecting other people's time. They have no qualms about letting you sit in their waiting rooms, etc.
@dan_shure @Danny Brown See I'm not the only one who wanted to find a quiet, distraction-free time to read this insightful post. It's given me food for thought from the rich data POV and still stand behind my earlier FB comment that you've almost written an eBook disguised as a blog post.
There seems to be a growing trend between snack blog posts you can read in a minute or two and those that take a solid 10 minutes to read and digest properly, let alone spend time crafting a comment. Thanks for taking the time to share your wisdom with the crowds.
3 months, 2 weeks ago on Blog Comments, Digital Universes, and the Future of Social Conversations
Happy Birthday, Laney! This was so much fun. @ginidietrich should feature you here every year. Keep up all the great work you're doing with your family, your new job and most of all Pintology. ;)
5 months, 1 week ago on The Spin Sucks Inquisition: Laney Namanny
@CindyKing Thank you very much for sharing your story with us. It takes a lot to put so much of your personal story online. I'm glad you're healthy and you're lucky to be surrounded by such wonderful teams – at home, at work and medically. You've set out a great roadmap for any business because none of us know when a major curveball may hit. Thanks and stay positive and healthy!
5 months, 1 week ago on How to Keep Working When Life Throws You a Major Curve Ball
@shawnz @ginidietrich I'll get back to it soon when I regain patience for a longer novel.
5 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book
@ginidietrich I downloaded it tonight. Lots of interesting suggestions here for those of us with eclectic tastes. Thanks.
@ginidietrich @AnneReuss Loved Gone Girl and read Sharp Objects last December but didn't like it as much.
@KateNolan @belllindsay @ginidietrich I've got Headhunter on my Kindle app because of Lindsay's Jo Nesbo recommendation months ago. Should I read another one first?
@ginidietrich @shawnz I read about a quarter and need to get back into it again. At least that's what everyone says. :)
Perfect timing. I've just finished two books and am looking for what's next (my eBook apps have plenty of options but I'm always looking for recommendations.) I enjoyed This is Where I Leave you http://www.amazon.com/This-Is-Where-Leave-You/dp/0452296366. It's about of a quirky, dysfunctional family and how the members cope when the patriarch dies. Yes, it's a light comedy, seriously. The movie version is due in September.
I read The Husband's Secret and was wondering about OINTB since I'm a fan of the show. Maybe I'll download it tonight.
Thanks @belllindsay for adding some Canadiana flavour to @spinsucks today and letting our US friends know how CASL may affect them. I've been paying close attention too and there's still a lot of grey in the interpretation according to the legal SMEs on the topic. We may need to wait until the legislation is tested to see how it will be applied.
6 months, 2 weeks ago on Canada is Set to Become a Spam Free Zone
Happy Birthday Mr. D! It's been fun getting to know you a bit better today. Is JB next in the hot seat?
7 months ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)
@LauraPetrolino <blushing> There were lots of awesome brand ambassadors and individual members were only as good as the group as a whole. As a whole, it's a darn good group.
7 months ago on The Spin Sucks Brand Ambassador Program: A Case Study
@belllindsay @biggreenpen @Eleanor Pierce People make far bigger mistakes on the job than posting an inappropriate tweet but yet somehow the latter seems to justify swift dismissals. This also speaks to the need for companies should have clearly communicated employment policies and guidelines.
7 months ago on US Airways Recovers from a Bumpy Landing
@belllindsay @LauraPetrolino I couldn't help but picture that image the entire time I read the post. Lindsay, you did great job of deconstructing the issue and I particularly found your commentary about the handling of the employee refreshing.
@Howie Goldfarb @DwayneAlicie @ginidietrich Sea Bass? Yum!
Better to be slow and steady than a one-hit wonder.
@ginidietrich Thanks again for sharing your experience and learnings so openly on the blog. Do you have a sense of the social amplification as a result of the launch campaign? I can't tell you how many people I've spoken to since who have read/are reading a copy of Spin Sucks who learned about it as a result of the overall campaign and/or Spin Sucks Brand Ambassadors program.
Thanks @ginidietrich and the AD team for allowing me to participate in the Spin Sucks Brand Ambassadors program and become more engaged in the @spinsucks community. It was a wonderful opportunity and I had a blast. I signed up for an advanced copy of Spin Sucks The Book. Writing a review and blog post were a small price to pay in exchange. Little did I know I would gain so much more getting to know the other ambassadors better over the month prior to launch. Book sales will come. The BA program has only made your community stronger. Like @Nikki Little, I'm grateful I was able to participate in this journey. As for people who volunteered and didn't participate with no explanation... well there's a word for that and it's more their loss than yours. I can't wait to see what you do next time!
It was a blast and so much fun getting to know the Spin Sucks Crazies better. I'd do it again in a heartbeat.
Ditto @ginidietrich and hugs @lSSocialEngage. FYI, it was a bit more than picmonkey'd. ;)
@RobBiesenbach Don't you just love when people come to you for help yet haven't helped you when you needed them? Ugh! BTW, I have to buy YOUR book next. Sorry I missed the Q&A in real time last week.
Sidenotes is perfect for Gin and Topics because we can comment on individual videos. Did you see this version of "Happy" without the music? https://www.youtube.com/watch?v=FPWgRbBTBwA Some people find it depressing but I can't get the music out of my head so it still made me smile.
7 months, 1 week ago on Gin and Topics: Happy Owls, Happy Artists, and Happy Moms