Work as a digital strategist. Play at Bargainista.ca, teach at U of T SCS, past co-lead @PodCampToronto. Passionate about communication and community.
6 days, 7 hours ago on PR Pros Must Embrace the PESO Model
@biggreenpen @ginidietrich Not sure I can add much to your comment other than the importance of integration. I used to work with larger clients with budgets for large paid programs. Now I'm trying to figure out the best way to develop and integrate paid programs for small clients. Have either of you tried UberFlip? Further suggestions welcome.
6 days, 16 hours ago on PR Pros Must Embrace the PESO Model
@Karen_C_Wilson @belllindsay Good first point Karen. ;)
1 month, 3 weeks ago on Losing a Valuable Team Member is Hard
And one more... not even sure what to say except @belllindsay you're leaving big shoes to fill, you'll be missed and hope you continue contributing to the comments come May 1. @ginidietrich exceptions are made for every rule and it would be weird if you didn't acknowledge Lindsay's contribution to Spin Sucks/AD and transition plans. xo
@ginidietrich @lkpetrolino Because Laura asked... this just arrived... only four more sleeps!
2 months ago on Personalized Communications in the Digital World
@LauraPetrolino @lkpetrolino @ginidietrich Haha! Thanks for asking. Assuming we rid this house of the flu, we'll be brining her home on Saturday. I met her brother last night. He moved into the neighbourhood. What a cutie.
Happy early birthday, @lkpetrolino! Please keep on sharing online photos of you and your gorgeous Oliver enjoying the snow. Only you and @ginidietrich can make winter look like the best season of the year. I hope you find this comment personalized and relevant. ;)
@StickyBranding Smart marketing. :) Thanks, can't wait and will do.
2 months ago on Join Jeremy Miller for a Special Author Q&A Today
@StickyBranding Thanks! I bought the eBook. I didn't expect the Kindle version to be on sale. You're practically giving it away on Amazon today - .com and .ca. In this case, we've already been working with someone. I'll definitely keep you in mind for future too.
2 months, 1 week ago on Join Jeremy Miller for a Special Author Q&A Today
So sorry I missed this. Would you believe I was consulting with a branding strategist on behalf of a client at the time? ;) This is going on my 2015 reading list.
I always wanted to be a mystery shopper. :)
2 months, 1 week ago on Seven Effective DIY Market Research Tactics
@JodiEchakowitz took the words right out of my mouth. Looking forward to seeing the results of your experiment @ginidietrich.
2 months, 1 week ago on Use Media Relations to Get on the First Page of Google
@belllindsay Wait, you're old enough to remember Tommy Hunter?
2 months, 1 week ago on The Spin Sucks Inquisition: Martin Waxman
@ginidietrich @Digital_DRK As someone who made the switch, I agree with Gini 100%. I wouldn't use Blogger for a business blog or website unless I worked for Google. There are other ways to optimize your site.
2 months, 2 weeks ago on Online Tools that Help with PR
@elmayuga I forgot to mention that I tend to avoid the design elements that aren't free and either create my own of upload ones from other sources such as my own photos, Morrquefile or Creative Commons images with attribution when required.
@elmayuga Canva does offer custom dimensions. Note the screenshot created below in Skitch and saved to Evernote @ginidietrich.
@JohnMTrader @KristenDaukas @ginidietrich @jasonkonopinski Gini and Kristen, please share how you use Evernote on the blog. I'm an Evernote hack and would love to know how to integrate it more effectively into my workflow (or lack thereof.)
They say you should learn something new every day and SlideBatch is on my to-do list. These tools are awesome. I've been using Talkwalker since you blogged about it last year and it has been amazing. I have a love-hate relationship with Canva. Often I find the dimensions don't work the way they should and the images pixelate... or maybe it's just me. I wish they'd merge with PicMonkey. Sometimes I have to use both of them (and Skitch) to get what I need. For you Evernote fans, Skitch is fabulous for taking screenshots and marking them up, especially if you want to share notes visually with team members or clients.
@Digital_DRK Thanks this is handy.
2 months, 3 weeks ago on The FTC and Social Media: You Have to Disclose
OMG! I can't believe you blogged about this topic today. Freaky I was thinking about how I was going to update an older guest post on my blog while I was in the shower – TMI, I know. ;)
One of my pet peeves is PR people/agencies that don't disclose their material relationships in their social media posts. In Canada, we don't have an official stance yet there are competition laws being tested with regard to fake online reviews, and many of us consider the FTC position to be best practice. I've had this discussion several times with a digital marketing friend. His PR colleague at work hired a PR agency that constantly talks about their organization yet never discloses the client relationship, nor do they ask influencers to do so.
Leadership by example must come from the top and this is a good reminder for all of us to have regular communications with our team(s).
@ginidietrich I say so!
2 months, 3 weeks ago on 2015 Business Goals
@ginidietrich Aren't experience with failure (not that not meeting your financial goal means you've failed) and stepping outside of your comfort zone supposed to be two ingredients for success? Yes, another book to add to my list. The one thing I'd hoped to accomplish over the holidays but didn't was more reading. Time to step that up for 2015!
@jasonkonopinski Me too @jasonkonopinski but I don't have a chance to use it enough. ;)
What @Danny Brown said and wow, a Spin Sucks conference? More that just a bunch of crazies nattering at you to do it? Time to put some of my conference budget aside for that one.
As for your business, how do you measure publishing a new book and book tour into the equation? Seems like that would suck up a lot of billable work time that will pay off in the long run.
Although last year was financially sound, due to restructuring I lost a long-term client at the end of last year. After a rough late 2012/early 2013, I made a point of preparing for client "transitions". I'm comfortable with the current workload but now there are some people working for me part-time and they're eager to be in growth mode. I've also learned never to be too comfortable and always think about growth because you never know when a client situation may change. Guess I should pick up a copy of Traction too. I haven't done much formal planning but I can handle a two-page plan. Thanks!
Happy New Year to everyone at Spin Sucks! Thanks for keeping even the sanest of us crazy all year round. Looking forward to seeing what's in store for 2015.
2 months, 4 weeks ago on Spin Sucks Brings You: The Best Year Ever!
@Corina Manea It goes faster than you think and it's an exciting ride, even through the learner times. Enjoy! ;)
3 months, 1 week ago on How I Left My Day Job to Pursue a Freelance Writing Career
Congrats @corinamanea! It sounds like you're well on your way to building a successful business. I left my day job to start my own consulting business a little over four years ago. It was the best career decision I've ever made.
3 months, 2 weeks ago on How I Left My Day Job to Pursue a Freelance Writing Career
@chelpixie That would be awesome! It's probably Feb. 21/22 but that's only a guess. I stepped down from the organizing committee a few years ago. Regardless, you should find your passport especially if you're planning to go London. ;)
3 months, 3 weeks ago on The Spin Sucks Inquisition: Chel Wolverton
@chelpixie Previous Agency Taxes! Love it! Been there, done that and I feel your pain sister. How can we get you back here for PCTO? Agree 100% about Sherlock including the beatch/babe stuff. Ugh! Miss you.
@LauraPetrolino @chelpixie @belllindsay @ginidietrich Gini's such a trendsetter. Emily has copied her hairstyle.
3 months, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies
@LauraPetrolino @JodiEchakowitz Especially when it comes to Ms. Petro Power. ;)
@NancyDavis Fresh baked just for you...
@lizreusswig Thanks Liz! Coming from the nicest person here that's a HUGE compliment.
Does it help if my excuse for not posting earlier was because I was IMing with @belllindsay? :) Rule #2 admit @ginidietrich is the real Wonder Woman! And never underestimate the power of Pixelmator, Skitch and PicMonkey.
@chelpixie So true. I have a client in an industry where there's a ton of Facebook engagement, in small targeted groups regardless of whether they engage through business pages or Facebook groups. It works well for them but they're just one case. On the other hand, it's almost starting to feel like we have to start all over again in the new year. I'm looking forward to your next post.
3 months, 3 weeks ago on Create New Social Media Rules for 2015
Fun post @Eleanor Pierce. Unfortunately, several organizations are already starting to emulate the Ice Bucket Challenge. I saw a bad one today. Boo!
3 months, 3 weeks ago on 2015 Social Media Predictions
@ginidietrich <blushing> I hope we haven't set your expectations too high. ;) Read it before you see the movie. It took me a year after it was recommended before I picked iit up and then I couldn't put it down.
4 months ago on 14 Books to Read…or Skip
Thanks for sharing your reviews and for the inspiration to write a book review post. There's definitely a couple there I'll be adding to my list. Wild by Cheryl Strayed is my favourite read of 2015 so far, plus Spin Sucks, the Book of course. ;) I've read several memoirs and got about a third of the way through The Goldfinch. I'll pick it up again over the holidays.
@RobBiesenbach I'm with you about the licensed drivers and I liked Hailo too.
4 months, 1 week ago on The Uber Issues Cannot Be Fixed by PR
@HeatherTweedy We need Lyft in Toronto!
@ginidietrich I didn't understand either. He was used to driving regular clients and has/had a good thing going. They wouldn't put up with that garbage.
@ginidietrich I think we have that in Toronto too but I haven't tried. Not out of conscious avoidance but because I haven't needed to take many cabs lately. Definitely no Uber X for me. Not sure how long Uber will be here now. It's unfortunate because services like Hailo and Uber had a lot of potential.
@ginidietrich I swear! You can't make this stuff up. I was scared and texted my relatives. I had no idea where I was and they lived near the south side. It was pretty deserted around there so I had no choice but to wait and act "normal" until I got to the house. I let my BIL deal with him upon arrival.
@ginidietrich @HeatherTweedy It's hard to generalize between Canada and the U.S. (not in terms of the smell factor - LOL!) but much of it probably depends on whether or not you're in a large urban centre such as Toronto or Chicago vs. a smaller city or town. I'm not familiar with Lyft. I've only had positive experiences with cabbies in NYC.
I did have a truly bizarre experience with a limo driver in Chicago a couple years ago. A relative of mine who used to live there and travels A LOT – even more than Gini – booked his favourite driver for me. I was picked up from the airport and on the way to my family's house in a not-so-great neighbourhood, in the dark at 10:30 p.m. the driver stopped on the side of the road with a field on the passenger side of the car and a small BBQ restaurant on the other. He asked if I wanted anything – yes, I wanted to get to my destination – and left the car. He came back 10 minutes later with his dinner!
Powerful post @ginidietrich! Although I've never tried Uber, I did use Hailo a bit when it first started in Toronto. At that time, it was using licensed cab drivers. The City of Toronto is now trying to ban Uber. They claim Uber drivers aren't licensed and therefore pose a safety risk, among other things. Critics, including the mayor-elect, feel the city is more opposed to disruption and that we need a company like Uber to effect change. As long as safety is an issue, I'll keep my distance.
@biggreenpen Yoga mats are multipurpose. I had no idea until recently and now thanks to you, strategic planning gets added to the list.
4 months, 1 week ago on The Dharana of Planning
Next time I attend a strategic planning session, my yoga mat is coming with me. ;) Thanks Paula!
This is such an interesting topic. We've been discussing it a lot in class lately and at it came up during a panel about the future of tech and wearables. My kids (16 and 19) have gone from using their own names (or easily identifiable derivatives) to using platforms like SnapChat because they fear content permanence and the impact it may have on their future job searches, etc.
On the one hand, devices such as wearables and other mobile tech are becoming more and more dependent on using our personal data to help us. On the other hand, some members of the younger generation are opting out sharing their personal data. I'm curious to learn how these two opposing forces will reconcile in the future.
4 months, 1 week ago on Anonymous Social Media: Why You Shouldn’t Participate
Thanks for your comment @DonnaPapacosta. There are so many giving people in our community with interesting stories. We're often to rushed to take the time to get to know them and learn about their experiences.
4 months, 2 weeks ago on This Remembrance Day show your respect
@bensonhendrix Thanks! I'm a regular trying to register but having a glitch. I've asked @belllindsay for help. ;) Should be a good session.
4 months, 2 weeks ago on The Four-Step Process of Communications Planning