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I'd add knowledge about your client's competitors to the list of what you need to grasp as a communicator today. With all the tools available today, it's not that difficult to keep track of the them and the knowledge gained can have a huge impact on the strategy. It also speaks to the sales process. For example, understanding why Customer A is purchasing a widget from your competitor instead of your company, etc. 

Although I hadn't thought about it much until now, your point about consensus building is probably why I prefer working with small-to-medium sized businesses. They tend to be heavily invested and engaged in the marketing/communications process. 

6 days, 5 hours ago on The 10 Percent of Communicators Who Get it

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@RobBiesenbach @ginidietrich @hackmanj You've just answered a big question for me and a debate I'm constantly having with my husband. Thanks! 

6 days, 23 hours ago on The “I’m Busy” Badge of Pride

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@ginidietrich You took the words right out of my keyboard. ;) It does't matter what airline, they're all doing it now. 

6 days, 23 hours ago on The “I’m Busy” Badge of Pride

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@ginidietrich Agreed! Okay, what's the deal with airplanes landing early? I noticed it for the first time this summer and it seemed like the norm not the exception. 

6 days, 23 hours ago on The “I’m Busy” Badge of Pride

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I love this! We all have things to do. Get over yourself. 


On a related note, I'm not sure what it's like in the U.S. but with all due respect, doctors and other medical professionals are typically the worst for respecting other people's time. They have no qualms about letting you sit in their waiting rooms, etc. 

6 days, 23 hours ago on The “I’m Busy” Badge of Pride

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@dan_shure @Danny Brown See I'm not the only one who wanted to find a quiet, distraction-free time to read this insightful post. It's given me food for thought from the rich data POV and still stand behind my earlier FB comment that you've almost written an eBook disguised as a blog post. 

There seems to be a growing trend between snack blog posts you can read in a minute or two and those that take a solid 10 minutes to read and digest properly, let alone spend time crafting a comment. Thanks for taking the time to share your wisdom with the crowds.

3 weeks, 3 days ago on Blog Comments, Digital Universes, and the Future of Social Conversations

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Happy Birthday, Laney! This was so much fun. @ginidietrich should feature you here every year. Keep up all the great work you're doing with your family, your new job and most of all Pintology. ;)

2 months, 1 week ago on The Spin Sucks Inquisition: Laney Namanny

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@CindyKing Thank you very much for sharing your story with us. It takes a lot to put so much of your personal story online. I'm glad you're healthy and you're lucky to be surrounded by such wonderful teams – at home, at work and medically. You've set out a great roadmap for any business because none of us know when a major curveball may hit. Thanks and stay positive and healthy! 

2 months, 2 weeks ago on How to Keep Working When Life Throws You a Major Curve Ball

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@shawnz @ginidietrich I'll get back to it soon when I regain patience for a longer novel. 

2 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@ginidietrich I downloaded it tonight. Lots of interesting suggestions here for those of us with eclectic tastes. Thanks. 

2 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@ginidietrich @AnneReuss Loved Gone Girl and read Sharp Objects last December but didn't like it as much.


2 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@KateNolan @belllindsay @ginidietrich I've got Headhunter on my Kindle app because of Lindsay's Jo Nesbo recommendation months ago. Should I read another one first? 

2 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@ginidietrich @shawnz I read about a quarter and need to get back into it again. At least that's what everyone says. :)

2 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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Perfect timing. I've just finished two books and am looking for what's next (my eBook apps have plenty of options but I'm always looking for recommendations.) I enjoyed This is Where I Leave you http://www.amazon.com/This-Is-Where-Leave-You/dp/0452296366. It's about of a quirky, dysfunctional family and how the members cope when the patriarch dies. Yes, it's a light comedy, seriously. The movie version is due in September.


I read The Husband's Secret and was wondering about OINTB since I'm a fan of the show. Maybe I'll download it tonight. 

2 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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Thanks @belllindsay for adding some Canadiana flavour to @spinsucks today and letting our US friends know how CASL may affect them. I've been paying close attention too and there's still a lot of grey in the interpretation according to the legal SMEs on the topic. We may need to wait until the legislation is tested to see how it will be applied. 

3 months, 2 weeks ago on Canada is Set to Become a Spam Free Zone

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Happy Birthday Mr. D! It's been fun getting to know you a bit better today. Is JB next in the hot seat? 

4 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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@LauraPetrolino <blushing> There were lots of awesome brand ambassadors and individual members were only as good as the group as a whole. As a whole, it's a darn good group. 

4 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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@belllindsay @biggreenpen @Eleanor Pierce  People make far bigger mistakes on the job than posting an inappropriate tweet but yet somehow the latter seems to justify swift dismissals. This also speaks to the need for companies should have clearly communicated employment policies and guidelines.

4 months, 1 week ago on US Airways Recovers from a Bumpy Landing

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@belllindsay @LauraPetrolino  I couldn't help but picture that image the entire time I read the post. Lindsay, you did great job of deconstructing the issue and I particularly found your commentary about the handling of the employee refreshing. 

4 months, 1 week ago on US Airways Recovers from a Bumpy Landing

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The guy who was at the bottom of the list sold 15,533 books. We did not.

Better to be slow and steady than a one-hit wonder.

4 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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@ginidietrich Thanks again for sharing your experience and learnings so openly on the blog. Do you have a sense of the social amplification as a result of the launch campaign? I can't tell you how many people I've spoken to since who have read/are reading a copy of Spin Sucks who learned about it as a result of the overall campaign and/or Spin Sucks Brand Ambassadors program.


Thanks @ginidietrich and the AD team for allowing me to participate in the Spin Sucks Brand Ambassadors program and become more engaged in the @spinsucks community. It was a wonderful opportunity and I had a blast. I signed up for an advanced copy of Spin Sucks The Book. Writing a review and blog post were a small price to pay in exchange. Little did I know I would gain so much more getting to know the other ambassadors better over the month prior to launch. Book sales will come. The BA program has only made your community stronger. Like @Nikki Little, I'm grateful I was able to participate in this journey. As for people who volunteered and didn't participate with no explanation... well there's a word for that and it's more their loss than yours. I can't wait to see what you do next time!

4 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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Eden Spodek, Stacey Hood, Marcy Mechanic, and Javier Rodriguez also did a fantastic job of rallying troops and finding fun ways to keep people engaged.

It was a blast and so much fun getting to know the Spin Sucks Crazies better. I'd do it again in a heartbeat.

4 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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The guy who was at the bottom of the list sold 15,533 books. We did not.

You will.

4 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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Friendships were formed, I was made fun of pretty consistently (see above photo), and we solved some world problems.

Ditto @ginidietrich and hugs @lSSocialEngage. FYI, it was a bit more than picmonkey'd. ;)

4 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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@RobBiesenbach  Don't you just love when people come to you for help yet haven't helped you when you needed them? Ugh! BTW, I have to buy YOUR book next. Sorry I missed the Q&A in real time last week. 

4 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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5. Happy Makes Pharrell Williams Cry. If you haven’t already seen this, it’s a must see. Oprah makes Pharrell Williams cry when she shows him how his song, “Happy,” has moved around the globe and made people, well, happy. It’s fantastic and you’ll cry a little.

Sidenotes is perfect for Gin and Topics because we can comment on individual videos. Did you see this version of "Happy" without the music? https://www.youtube.com/watch?v=FPWgRbBTBwA Some people find it depressing but I can't get the music out of my head so it still made me smile.

4 months, 2 weeks ago on Gin and Topics: Happy Owls, Happy Artists, and Happy Moms

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Either scroll back to the top and write a sidenote about your thoughts on blog comments remaining open or being closed or come back down here and write a love note to someone in the community.

I like how you can tweet or add a FaceBook update from a specific piece of text. Livefyre gets a love note from me for that one. xo

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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They think readers are more comfortable responding to an individual sentence or paragraph than to an entire page.

I like Danny's suggestion and you said Gini, I wish we could like and tag comments here too.

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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They think readers are more comfortable responding to an individual sentence or paragraph than to an entire page.

I agree.

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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You then write your comment and hit “post,” just like you would with regular comments at the bottom of the page.

Easy to use, thats' for sure.

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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Sidenotes works in the same way…except now those notes live on the blog post and other readers can see – and respond to – them.

Hmm, just learned one downside in an otherwise cool feature. You have to click on each individual conversation bubble to see the different conversations and if you have thoughts pertaining to more than one, it's trickier to comment in one spot.

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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The goals, of course, are different for each blog, but this blog wants to encourage debate, conversation, and even disagreements.

This is very cool and allowing comments has helped build the Spin Sucks community to what it is today... a bunch of crazies. :)

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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@ClayMorgan Thanks! I see the Sidenotes link now. I'll give it a try. BTW, in case the folks from Livefyre are monitoring, I'm not sure why but I usually have trouble replying from my iPhone that's why I liked your reply this morning but didn't get around to adding a comment until now. :( 

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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What am I missing here? I don't see anyone using Sidenotes. :( I'll test it out on my own blog too when I give it some TLC this weekend. Thanks!

4 months, 2 weeks ago on Livefyre Sidenotes: Super Cool New Feature

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Hessie, I love this post. I don't know if there's anything left to say that hasn't already been said except I'm sorry you were duped by this person. Like Laura said, most of us who have been in the online playground for awhile have experienced something similar. You're not alone. I've always been in a believer in what goes around comes around. In fact, you helped me see that in someone who duped me in a different type of situation. 


With respect to not calling out the hypocrites, perhaps the rest of us are too busy trying to stay grounded in the offline world to deal with negative energy. And on that note, patio season is almost here. Get ready! 



4 months, 2 weeks ago on Online Integrity: Are You Who You Say You Are?

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@ginidietrich @JRHalloran  Whoops! Just saw Gini's answer below. D'oh!

4 months, 2 weeks ago on Recycle Existing Content with These Four Tips

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@ginidietrich @JRHalloran  I love this idea. What do you think about user-submitted videos instead of brand-produced versions?

4 months, 2 weeks ago on Recycle Existing Content with These Four Tips

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@ginidietrich Thanks! I hope my clients think I already am a hero and the template will help reinforce their thinking. ;)

4 months, 3 weeks ago on The One-Page Quarterly Plan Template

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Agreed. I'm not a fan of paperwork or admin but this is manageable — for me and some of my clients. Thanks.

4 months, 3 weeks ago on The One-Page Quarterly Plan Template

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@RobBiesenbach @mitchjoel @ginidietrich Couldn't agree more Rob. One of my pet peeves is when organizations already know who they're going to hire but because of procurement policies, they conduct RFPs and make at least two other agencies compete for the client they don't have a hope in heck of winning. There are so many issues with RFPs and pitches we could go on all day and there are several blog posts and podcasts that have discussed the problem with RFPs. 

4 months, 4 weeks ago on The Spin Sucks Inquisition: Mitch Joel

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@LSSocialEngage @mitchjoel @ginidietrich  Maybe it's time for a Spin Sucks book club. 

4 months, 4 weeks ago on The Spin Sucks Inquisition: Mitch Joel

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@Howie Goldfarb @mitchjoel @JaffeJuice @crestodina @ginidietrich  What would we do without you Howie? ;)


5 months ago on The Spin Sucks Inquisition: Mitch Joel

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@Karen_C_Wilson @mitchjoel  OMG, Karen, I can totally relate to your comment about trying to get past your shyness so you can let people know how much you've learned from them, etc. I'm even shy commenting on blogs when I don't know the blogger. 

5 months ago on The Spin Sucks Inquisition: Mitch Joel

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@mitchjoel this is my favourite Spin Sucks Inquisition so far! Maybe it's because I read it with your voice in my head or perhaps because I've seen you at conferences and events. Have you and @ginidietrich considered co-authoring a book called "RFPs Suck"? ;) Agreed, they're brutal. One of the perks of being a sole proprietor is most of my clients come by word of mouth these days and I refuse to do them unless I'm hired by an agency to help them. Apart from being a brutal and often not telling process, RFPs are can be very expensive. The Circle sounds like an interesting read and perfect for an upcoming road trip. Thanks for sharing! 

5 months ago on The Spin Sucks Inquisition: Mitch Joel

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@lizreusswig @annelizhannan OMG! Thank you so much. These images were recycled as you know and wouldn't be here if the brand ambassador community didn't give their support and encouragement along the way. @ginidietrich hinted there were some updates coming to livefyre. Maybe it will offer a way to include images in comments. 

5 months ago on Spin Sucks puts an end to destructive spin

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@freckles71 I think you'll enjoy Spin Sucks and learn a lot from it as well, particularly since you'll relate to it on several levels. If you buy it this week, you can take advantage of the additional goodies. I haven't seen the videos yet but I've seen Marcus Sheridan speak twice and he's fabulous. If you can leave the office for an hour or so on Monday, you should head over to The Pilot for Third Tuesday and see @ginidietrich talk about the book. 

5 months ago on Spin Sucks puts an end to destructive spin

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@LSSocialEngage Sounds good. Let me know when you'll be in Toronto. I'd love get to Ottawa this year but don't have any plans. 

5 months ago on Spin Sucks – A Book Review: Learn “how to prepare your business for a marathon instead of a sprint”

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@LSSocialEngage Of course I'm going to Third Tuesday Toronto to see @ginidietrich. I usually go to #3TYYZ except when it's on a night when I'm teaching. I'll watch for your tweets. 

5 months ago on Spin Sucks – A Book Review: Learn “how to prepare your business for a marathon instead of a sprint”

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