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Thanks Shel, good post. My argument to the military is that using anonymous avatars will not work, and the danger of using such techniques is more likely to backfire. Instead learn from the commercial sector and research such as Dr. Walter Carl who has helped the word of mouth trade association determine if you are going to promote a product or company, its better to be upfront about your relationships. In fact such candor may even help your cause. While anonymity risks a bad reaction.

This is a tough issue, Americans are I think cautious when ever we criticize the military, partly it’s outside of most American’s experience, and why would anyone criticize someone who is putting their life on the line. However, this is not criticism but constructive advice from the communications industry as to what works and what doesn’t in using social networks for communications. I think such anonymous practices don’t put the lives of the people who are running the avatars at risk, but may put people in the field and civilians because communities and societies will react adversely if discovered.

3 years, 4 months ago on Avatars, Military Ethics & Elevating the Conversation

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Sorry, another idea, how about Scott Wilder for Intuit? And Howard Dean's campaign manager Joe Trippi? I really believe the election cycles have driven business cycles in social media. And if it wasn't for Joe, we would not have had Howard, and if not for Howard, maybe not the election results in 2008. Stonyfield and other companies were heavily influenced by what happened in the 2004 NH primary.

3 years, 7 months ago on Pioneers of Social Media--TOC

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Shel, going back and reading the journalism section, what about Dan Gillmor? from his bio, "From 1994-2005 I was a columnist at the San Jose Mercury News, Silicon Valley’s daily newspaper, and wrote a weblog for SiliconValley.com. The blog is believed to have been the first by a journalist for a traditional media company." Dan literally helped build the industry in journalism and tech blogging.

3 years, 7 months ago on Pioneers of Social Media--TOC

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@shelisrael @jg21 I agree, Lutz was the first non fortune 500 blogger. And you cannot forget Jonathan Schwartz, especially with his work at the SEC.

3 years, 7 months ago on Pioneers of Social Media--TOC

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Hi Shel, looks like a good list. I think you are missing some really early pioneers in the enterprise section. Jeremy Allaire, and work he did with Macromedia in 2002. I recall in those early days, Macromedia was the poster child besides Microsoft for blogging. Especially before Adobe purchased them. I also think Stonyfield had a huge influence on the industry early on. You have to mention Christopher Barger, not just because he was at GM early, 2007, but also he was head of blogging at IBM, and they had a big impact on the industry.

I also wrote a post with some more ideas.

http://pr.typepad.com/pr_communications/2011/02/finding-the-pioneers-of-social-media-for-pr-seo-hr-law.html

3 years, 7 months ago on Pioneers of Social Media--TOC

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