Community Director at MRM Worldwide Manila. Social media, positive thinking, running. Marathoner, loves wine.
@samir1988 Hi Samir. You're welcome, and thank you for the feedback. I'm always looking to learn how to improve on data gathering, and I find myself agreeing with your comment on using this survey as a 'snapshot' of sorts.
There might also be a big challenge in representing the country's population, seeing as data/Internet access is limited to a little over 1/3 of the population (Google PH, 2013). Mobile is big, but smartphone usage (needed for Instagram) is at a paltry 34% or so (CMO Mobile Summit, 2013).
What I will do is to revise the title of this article to "A Snapshot of Instagram Usage in the Philippines - 2014). That should add the proverbial grain of salt into the consumption of the survey results.
2 weeks, 5 days ago on A Snapshot of Instagram Usage in the Philippines – 2014 Stats
@samir1988 Hi Samir. Thank you for the feedback. I do apologize for the lack of resources at my disposal to conduct a survey with 1) a larger sample size and 2) a longer time-frame.
The sample size of 100 participants are: Facebook users (this was due to the assumption that as Instagram is not as 'developed' yet in usage in the PH, the adapters would be Facebook users first); random individuals of all age brackets and socio-economic classes (spread through social media and email to student-, casual-, and professional groups), and was done over a two-day period.
The respondents came from the major urban centers of Manila and Davao. I cannot say for sure if some were from the Visayas region as I did not actively propagate the survey to said region.
I was initially deliberating conducting multiple surveys (as the tool, SurveyMonkey, capped the participants at 100) but I felt the risk of doubling-up on some respondents might skew the data too much.
If you found the results inconsistent with your personal findings of Instagram usage behavior in the Philippines, I would be privileged to share in your own data, or collaborate on a revised one, resources granted. Thanks for dropping by and giving feedback!
@JubertSagun Glad you enjoyed it, Jubert :) Thanks for yet another regular read!
3 weeks, 1 day ago on The Technology of Today – As Told by The 2014 RoboCop Movie
@JubertSagun @jsncruzThanks Jubert! Really happy that you're enjoying many of the articles on my blog :) Hope you're well :)
4 weeks ago on How ‘Thinking Social’ Will Help You Get More Views on YouTube
@JubertSagun @coeline It's fun being on this side of the world, isn't it? :)
4 weeks ago on A Snapshot of Instagram Usage in the Philippines – 2014 Stats
@coeline Glad you could relate with the article and I agree with you - I'm there on YouTube to watch a video!
Looking forward to seeing what the project says about your social media marketing experiment!
4 weeks, 1 day ago on How ‘Thinking Social’ Will Help You Get More Views on YouTube
@coeline Hi Celine! Thanks for dropping by. I think it's safe to say that 'food porn' isn't just a Filipino thing but a very Asian habit, as a whole.
1 month ago on A Snapshot of Instagram Usage in the Philippines – 2014 Stats
@dimaks Good idea, bro. Thanks for the suggestion! :)
1 month, 1 week ago on A Snapshot of Instagram Usage in the Philippines – 2014 Stats
@mas10phHi there, thanks for dropping by. Yeah, I would love to find that out too!
Hi Syafique, thanks for taking the time I leave a comment. I remember that philosophy; I was an avid fan of the show. We just cannot dispose of intangible skills now, and I think "just being persistent" doesn't cut it anymore as we really need all the edge we can muster :)
2 months ago on Is Persistence Overrated? The Answer is Yes
@syafiqueHey Syafique, it's been a long time! Thanks for dropping by and sharing that story. More people should seriously keep piggy banks!
2 months ago on How to Have a Great Year Ahead – The Checklist
@JubertSagun Hi Jubert, thanks for being such a regular on my blog! :) Glad you enjoyed this post!
2 months, 1 week ago on Top Ten YouTube Videos in the Philippines for 2013
@JubertSagun Hey buddy thanks for the kind words and for taking the time to drop by :) Glad you found the article helpful!
2 months, 1 week ago on How Should Brands Use Social Media in 2014?
@GeloLopezI'm sure you and I both know one or two blogs with self-given awards :)
2 months, 2 weeks ago on Which Blog Type Do You Have?
@Jerome_IbuyanI agree with you, Jerome :) Take a look at some of the covers on YouTube too, especially the one from Anthem Lights. Really good. Thanks for dropping by!
2 months, 2 weeks ago on Top Ten YouTube Videos in the Philippines for 2013
@AusMatt Hi Matt, thanks for the comment. One of the biggest hurdles in marketing social media to businesses is the sheer novelty of it, especially for businesses which have been around for a long time, even before digital marketing became 'a thing'.
3 months, 4 weeks ago on Are Social Media Profits Possible?
@misterbaks Hi Nikko, thanks for the comment. I agree with you - this only shows that another angle is at play here: community management practices that need an upgrade ;)
4 months, 1 week ago on How to Pitch Twitter to Brands – and Win
@TinRCox Hi Tin, I'm so sorry I only saw this comment now. I do not as yet have more tangible data, but observation and trial-by-practice have given me some good guesstimates for numbers. Please feel free to shoot me an email via my contact form, or send me a tweet!
5 months, 1 week ago on Slideshow: A Snapshot of Instagram Usage Statistics in the Philippines
@JubertSagun Thanks buddy, appreciate you taking the time to go through my articles! :)
5 months, 1 week ago on The Shifting Trend of Mobile Apps
@JubertSagun @ruhanirabin A lesson that will stay with me as I go on this journey that is life! :) Thanks for dropping by, Jubert.
5 months, 1 week ago on Words of Wisdom – The Best from My Marketing Mentors