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The Kony video worked incredibly well amongst students of my age- it quickly became the 'talk of the campus' thanks to it's prominence on many-a-facebook wall.
As a call-to-action, I suppose we will have to wait and see if anything happens on April 20th. Interestingly though, on the morning the video went massively viral amongst my peers, there was already a poster on a lampost. Interesting social experiment, at the very least.
3 years ago on The KONY Video: What Worked and What Didn’t Work