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This post really captures what Counselors is about, thanks Deb! Just for the record, I am chair of the Executive Committee this year. Dana Hughens (@blah2voila on Twitter) is the Conference Chair and doing a marvelous job.
2 years ago on Why Counselors Academy is a Must for PR Firm Leaders
Well thank you for the mention of i.d.e.a. Ken! We are in good company. I agree that the time is now. The landscape has changed so much in the past few years that we have to learn to adapt in real time, not "in a couple of years". I think part of it is how willing you are to lead the industry (risky) vs. follow.
2 years, 3 months ago on How Soon is Now? The Future of PR Firms, Part 1
@Jeff Blum Yes! It always surprises me when you see something that is just so off the mark. You wonder, "didn't anyone involved do a gut check here?".
2 years, 3 months ago on Five Marketing Lessons from Downton Abbey
@jamieortiz You're right Jamie, this "new normal" affects every industry. My original point had to do with the awards review process in which one of the factors by which agencies are judged is turnover. If this is how a new generation of employees are going to operate, then an agency's turnover may not be entirely within their control and perhaps they should not be judged by that measurement.
2 years, 4 months ago on Employee Turnover is an Outdated Measure of Success
@CallanGreen Thanks Callan. I agree, if your employees move on to great other opportunities, then hopefully you have both hired well and taught them additional skills to make them even more attractive.
@JayBaer Mandarin appears to believe there is some intrinsic value in the engagement piece of this. When they track the decision path (like you can see with GA Funnels) the SM engagement is part of the path to conversion.
3 years, 1 month ago on Can You Measure Social Media ROI?
@vococreative You're right, setting expectations (and goals!) is key. For me, part of what makes social media interesting is that it isn't all figured out.