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Slive has stated that there is already a clause that automatically guarantees equal payouts is the SEC added teams so the equal share for A&M and Mizzou is already in place (effectively $40 mill a year for the next 12 years). The "look in" has to do with examining the entire contract. There is some question as to how much they could shift the deal based on the "look in" but without question the SEC is a more valuable product today than it was when the deal was signed.
The bigger negotiating point though and what will really make all the difference is the SEC Network. The SEC Network terrifies ESPN because if the SEC establishes it without ESPN and it is successful they could simply not renew any deal with ESPN on 2nd Tier rights and keep them. If that happens ESPN would be shut out of broadcasting the best league for college football with the best quantity of quality games. It would be enough to displace ESPN as the dominant force in college football broadcasting. They simply can't allow it to occur without them and they will be wiling to pay a heavy toll to protect themselves. That may mean partial ownership or it may mean some very expensive options but it definitely means ESPN will be willing to do what they have to in order to save their relationship with the SEC. That doesn't even consider other Networks bidding to get a piece of the action.
2 years, 10 months ago on Big 12 Spin On TV Is Worth A Laugh
Sorry about that, it was a user fail on my part. I meant to respond to Binding.
@MoKelly Do you know anything about how Conference Re-alignment works or TV contracts? Where to begin.
A&M is a powerhouse in waiting. The performance on the field has been lacking the last decade but it is a rich school in a richer state with a monster alumni base (along with being the largest school in the SEC) and will have a 100k plus stadium within 5 years. It cannot stay down long. Adding A&M also grew the SEC footprint by 40% in one swoop. I won't even touch the academics.
Mizzou is a strong and balanced program that has performed well over the last 5 years and has the resources to continue to compete. They also added 6 million people to the SEC footprint and are an AAU school.
TCU and WVU both have small stadiums and smaller fan bases. TCU can't even sell out it's tiny 43k stadium and has a very fickle following with a small alumni base. WVU is in a small and poor state with no major media market and it is the worst academic school of the SEC, Big 1G, ACC, Pac 12, and Big 12 combined. Both schools have done well while playing in far lesser conferences but are going to be playing schools now that have double, triple, or more resources. They will be very lucky to continue to have a fraction of their former success long term.
Who won more games the last couple years means very, very little when it comes to conference re-alignment or TV money. For instance, any conference would bend over upside down to add Notre Dame and they haven't been good for a very long time. In the ACC the most valuable school BY FAR is North Carolina and they also have almost nothing to show for it on the football field recently.
Mizzou is far more valuable than WVU. Mizzou is an AAU school that is the only real college in their state of over 6 million including 2 significant TV markets. WVU is a horrific academic school (worse than any not only in the SEC but also the ACC, Big 1G, and Pac 12) in a state of only 1.8 million with no significant TV markets. Missouri is also a much wealthier state with better demographics than West Virginia.
The Big 12 is all smoke and mirrors now. Losing A&M, Nebraska, Colorado, and Mizzou and replacing them with WVU and TCU is going to marginalize them into something below the ACC. At the same time the SEC has gotten far stronger and has more power and leverage than ever before. The 2 biggest weaknesses of the SEC are now shored up substantially (footprint and academics) and with the other obvious strengths of the league they are going to blow by all other competition.