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Oh, so true. I work with a client who's been trying to accomplish this. He has a new marketing specialist starting in a couple of weeks, and we are looking forward to a new opportunity to have this person promote everything we're trying to do with the website and social media.
2 years, 1 month ago on Why You Need to Market Your Marketing
Maybe he sent you home because you look kind of . . . . demented???? with your hoodie up?
All kidding a side: Phil the Walrus sounds like a MAJOR control freak. He should have announced the time, then told everyone what time they should be back. What's with the 20+20 thing?
Excellent points about teaching social media. Whether you're on a computer or Facebooking, to a novice, it looks like you know exactly what you're doing. They forget that you used to be there, too, and in some ways, you still are.
2 years, 2 months ago on What We Can Learn From Me Getting Kicked Out of a BBQ Contest
Facebook is now just like email? I don't think so. When I sent out an email newsletter for one of my clients, the newsletter is delivered to every single person on the list, unless their email address has been changed. Then it's up to the recipient to open it. And for this particular client, they have an opening rate of 55%.
If they had sent this out on Facebook, the same message would have been delivered to only 16% of the people who liked them -- or maybe even less than that. No way to tell if any or all of them saw it.
2 years, 4 months ago on Social Pros 24 – Shawn Morton, JPMorgan Chase
Finally! Someone has pointed out that the emperor has no clothes! Thank you so much for posting this. Since the last set of changes, I saw the huge drop of engagement in the 4 pages I manage for a client and have been thinking, why are we spending all this time and money on this? And with the Feb. 29 changes, we are holding off on a major ad campaign until we can see how things shake out. For so long small businesses have been told they HAVE to be on Facebook, and now they're going to HAVE to advertise to stay alive on it. Except they are shut out of the best, most effective advertising solutions because they can't spend $25,000 a month on Facebook ads. At least now the stats are published and I can inform potential Facebook users what they're up against. And you're right: most small business owners don't have the diversity of skills and the time to wrap their heads around all these changes. I actually got a PHONE CALL this week from a live person at Facebook asking me if I was planning to advertise in the next 30 days. I told them about the campaign that was put on hold. They are now going to offer several levels of customer service, depending on how much you spend. Are they beefing things up to get ready for their IPO? Or has advertising dropped so much since they announced the changes that they're trying to figure out why? Stay tuned!
2 years, 8 months ago on 14 Ways New Facebook Betrays Small Business