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Andy, is #2 missing a test to see if anybody is really paying attention? Either way, great article!
8 months, 2 weeks ago on How to Market an Event: 50 Event Marketing Tips
Great article, Andy. A lesson in here for all of us, both as consumers, and as business people/consultants—always start with the goals and desired outcomes. Specifically, for business people entertaining a new website/redesign, they must ask themselves, up front, "Why am I doing this?", and "What do I want my new website to do for my business?" If the answer is, "I want more site traffic, more leads and to increase business", than they need more than just a good creative firm, and more than just good service—they need an agency partner that truly understands content marketing, search, and analytics/metrics. Well done!
1 year, 3 months ago on How Not To Buy a Website In 10 Steps
Compelling as always, Andy. Great piece!
1 year, 6 months ago on Moneyball Analytics: 3 Stats That You Should Ignore
Thoughtful insights from a pro. Great writing, Andy...as always. Cheers!
1 year, 8 months ago on 27 Complaints About Web Design Companies