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I think you're seeing too much in the 'implied link' as described here. The way I read it, the 'implied link' is a URL that simply hasn't been hyperlinked (which happens more often than we'd think). A brand mention is something else entirely, imho.
Not saying that brand mentions don't count - they sure do - but this patent in particular has little to say about that, in my view.
10 months, 1 week ago on Google validates that PR is SEO in patent filing
@simonpenson oh I think it's an absolutely superb concept. Personalisation of a website's message based on referral factors has proven to work, and ideally we want to personalise the message based on the persona (a concept also elegantly explained by Mike in earlier posts on SEOmoz and elsewhere).But if I am to sell this to clients - complete with investments in development and a potential trial & error period - I'll need some hard data to back it up. :)
2 years, 11 months ago on Dynamic Messaging Based On Ranking to Improve Conversion
Clever approach Mike. One question though: maybe I'm missing something here (and that is a distinct possibility as I've only had one cup of coffee so far) but how do you correlate rankings with need states - except from just trying stuff out and see what type of message converts best with which ranking? Also, is there any data available that proves that different rankings correlate with different need states and thus require alternative messaging for optimal conversions? Theorising about this sort of stuff is great - and definitely a fun past time - but before I spend client fees on this sort of thing I'd rather have some data to back up the proposal. :)