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I love this - great post Gini, sharing with my team right now.
Quick Question, in regards to the Cost in the ROI equation - should we be including the retainer cost as well?
6 months ago on PR ROI Means You Have to Do Real Math
Hi Gini, I have a quick question. In a blog post some time ago, you mentioned that your team sometimes would decide to let a client go. What goes into that thought process? Is it only based on them being unethical or is there more variables?
1 year ago on Five Ways to Fight Spin and Change the Perception of the PR Industry
Honestly it depends. If Spin Sucks were to shut down its comments, I would be disappointed. Here the comments are an extension of the post itself. However if Huff Post shut down its comments I would rejoice.
Not all comments sections are communities and I think that is where the disconnect is. If there is no form of community building, no level of real conversation, but frankly trolls or people trying to promote themselves - why have a comment section at all?
1 year ago on Why We Won’t Shut Off Blog Comments
The few times I've had to deal with an angry client - they weren't yelling at me but rather venting to me. It was awkward but they had a reason to be angry. However, I have been yelled at by a few vendors, actually just got off the phone with a very nasty one. My advice is just to always stand up for yourself, but remain calm. We are in the client service business, but we are not punching bags.
1 year, 1 month ago on Five Tips to Deal with Angry Clients
Congrats on the book Gini! I'm so excited and honored to help out. #teamcrazies
1 year, 2 months ago on Become a Spin Sucks Brand Ambassador
Happy Birthday Gini, I hope you're enjoying it.
1 year, 2 months ago on Over-Communicate to Be a Better Leader
"Choose your battles. Figure out what is worth fighting for and what is not. In some cases, being a yes man will be okay if only so you can win the next battle."
If I didn't learn anything in 2013, it was this. Going into a "team lead/client facing" position truly taught me how, when and what to fight. It is constant and sometimes exhausting to debate about things, but I think not being a "yes" guy has made me a more valuable professional. At least, I hope.
1 year, 3 months ago on Traditional PR, Alone, Cannot Create Conversions
@JoeCardillo Exactly. Could never go steady with such a fickle industry like traveling.
1 year, 9 months ago on Customer Service: Should You Try for Second Place?
So I have a horrible airline story. I was headed to Florida, but my connection in Atlanta was delayed due to weather. We were sitting on the plane while it rained for about an hour. Once the weather cleared up, the flight attendants informed us that the Pilot was no longer able to fly the plane. As a result, we waited about 45 minutes for them to find a new pilot. Then once the pilot arrives, he informs us that the flight attendants had reached their weekly hours and could not fly due to the airline's "no over-time" policy. We sat on that plane for another hour and a half while they looked for a new flight crew.
In the moment, I was outraged. We had been sitting on this plane for 3 hours and we still hadn't went anywhere. I was starving and people were just overall restless. However, what i appreciated was the airline's openness. They kept us updated on the progress and took time to answer anyone who had a questions. That's really all you need for good customer service in my book.
I can't wait to be back in company that has a virtual office. Not having to "dress up" and commute everyday will add hours to productivity alone.
1 year, 9 months ago on How a Virtual Office Allows You to Stop and Smell the Roses
Am I the only who likes #4? I think it's clever.
1 year, 10 months ago on Vote for the Spin Sucks Subtitle
Number 3!! Can't say that enough.
1 year, 11 months ago on Answering the Top Five Social Media Questions Marketers Ask
@ginidietrich That's hilarious. Did you still hire one?
1 year, 11 months ago on Five Things You Can’t Expect from an Unpaid Intern
As someone who has two unpaid internships, I agree that interns should be paid. Always. I always did my very best during my internships, but I know of several fellow students who didn't. I think it also should be noted that you must treat your intern as an employee, not an intern. Too often, PR interns are only given tedious work no one else wants. Once an intern feels like they aren't gaining anything, you'll run into these problems listed above.
This is hilarious. "Know when a touch on the elbow is appropriate." I had no clue we were suppose to be creepers.
Gini have you done an article about Public Relation Professionals vs Publicists? My friends and I have this debate all the time about how publicists are not PR professionals.
1 year, 11 months ago on The PR Industry Does Need Better PR
"We do not track Facebook fans, Twitter followers, YouTube viewers, or Klout scores." This can not be said enough. I think there is a general misconception when it comes to this type of metric. The only thing social, I measure is click-throughs and conversion rate.
I also really like your breakdown of the funnel process. I've been trying to explain this process to a client for several months now, (they take forever to approve anything). The CEO doesn't see the value in webinars, he prefers face to face interactions.Hopefully I can convince him that one step leads to another.
1 year, 11 months ago on How to Measure PR: Use These Tools
8. You want to create a popular internet meme.
2 years ago on Seven Reasons You’re Not Ready to Hire a PR Firm
I cringe when I'm in a client meeting and the first thing they say is "no, that won't work." Sometimes businesses should look at marketing with the same rules as Imporv. "Never deny, never say no." Instead of immediately jumping to a place of no, challenge the idea and add to it.
On another note, I think working with a sales team requires gaining a little trust and credibility. They are a group of people who thrives off results and deals. Without proven results, it's hard to get them to agree to anything.
2 years, 1 month ago on Get Marketing Communications Buy-in from Your Sales Team
When do I get my "Spin Sucks #TeamCrazies" T-shirt?
2 years, 1 month ago on Seven Ways to Convert Your Superfans into Customers
@jelenawoehr I agree. I also plan to be Gini one day. Does that sound creepy? Let me rephrase, I plan to be as awesome as Gini one day. lol
2 years, 1 month ago on Yahoo! Letter: Was Their Communications Team Consulted?
@juliepippert I'm a huge advocate for working-from-home. I think virtual companies have the ability to have a talented team without the confident of one area. However, work is a privilege in my eyes and with that privilege comes certain sacrifices. I'm sure there are just as many top talented individuals who loves the traditional workforce as those who don't. You win some and you lose some. I think Marissa is creating a company culture and if her vision is a 9 to 5 type atmosphere, then she will/needs to attract that type of top-talent. Just because she's wants her workers in the office doesn't mean the ultimate goal is progressive.
@jenzings I agree. I can understand how this could be an inconvenience and those individuals have every right to be upset. With that being said, I don't think it's fair for people who don't work at Yahoo! to be so up in arms about this.
I may be alone on this, but I didn't find the original letter offensive at all. Actually I heard so many negative comments about it prior to reading, I expected the letter to be down right rude. With that being said, I do think Gini's version is 10 times better.
However I really don't understand the overall backlash from the media. CNN this morning said "works have to work in the office or quit." Then they went on to say how it was setting women back and called Marissa Mayer a reversed-feminist. Again, maybe there's something I'm missing but I don't see how asking (or in this case, telling) your employees they must work in the office has anything to do with attacking anyone. If this letter made anyone quit, I don't think they were in it for the long haul anyway.
@Stanford Thanks, that is very helpful. Can't wait to read the whole book!
2 years, 2 months ago on Join Stanford Smith for a Special Livefyre Q&A Today
Like other marketing tools, sometimes blogging isn't for every company. What are some signs that a company should abandon blogging and put their content efforts else where?
@ginidietrich @belllindsay Brilliant. Just when you think Gini can't get any more awesome, she does!!!
@ginidietrich @belllindsay It's truly frustrating. You can't become a thought leader if you refuse to reveal any thoughts!
I have a client who wants to use thier blog to drive new business and position themseleves as thought leaders. Yet, they don't want to reveal thier "secrets." Any tips or strategies for using the blog as a vehicle for new business?
I have to listen to something smooth and relaxing such as Cold Play. Once I'm in the the groove of writing I can pretty much stay focused.
8,000 words is insane and impressive. How is your editing process? Do you edit after every chapter or wait until the entire thing is complete?
2 years, 2 months ago on Five Tips for Writing Large Body of Works
I'm looking forward to this. I always feel like I'm missing something when it comes to Google Analytics.
2 years, 2 months ago on The Lies and Truths of Google Analytics
@HowieG @RebeccaTodd @jenzings Amen!!!!
2 years, 2 months ago on Three Things You Can Learn about Social Media from HMV
@Keena Lykins I don't think a professional 20 something looks at what's appropriate for a business social media platform any differently then a 40-something. She claims to have done it on behave of her co-workers because unlike them "she had nothing to lose." Does that mean this going rouge thing was a group effort? Only they can answer that. I just feel that if she was in her same position at 31, then she would have done the same thing. She made a conscious choice to post what she did. I agree that it was wrong of her, but I feel it's unfair to assume majority 20-something think like she does.
@belllindsay @RebeccaTodd People are hiring based on Klout scores and number of Twitter followers so this does not surprise me.
@RebeccaTodd I do agree that her responses were a "cover-up" for her actions. Reading them I still would be apprehensive of working with her. I'm not sure what she hoped to achieve when tweeting from the HMV account. It seems a little misguided to want to provoke change by bashing a company you claim to have been "loyal" to.
Thank you for seeing this isn't an age thing, it's really a her thing.
Why oh why did she have to be 21!
As someone who is 22, I hate to read things like this because it makes us 20-somethings all look bad. Employers already assume we're non-professional, and this makes it even harder to prove yourself. At 20, I had the same role as Poppy and would have never thought to do such a thing. I actually still have access to all those previous accounts.
I just hope people don't make this about her age.Her responses were very well thought out and she clearly has an understanding of the power of social media. I'm not defending her actions, but I do not think her actions was due to her age.
@ginidietrich She's more of a marketing pro. I think she only issues press releases because they are "free".
2 years, 2 months ago on I Hate PR People: The Rules of Pitching Bloggers and Media
Happy Birthday Lindsay!!!
Great post Gini, sounds like you really needed to vent about this. I'm trying to get my director is understand you can't write a press release like a graduate thesis paper and then email it to your entire contact list. I can completely relate to the "no research" part of this post.
@dwaynealicie I was starting on the online version, but got really business and took a break. When I started back up again, I had forgot everything I learned. I think I need to sit in an actually class. I'm looking at the Starter League.
2 years, 2 months ago on Five Things You Can Do to Be Successful in PR
@belllindsay @ginidietrich The best advice I've ever received is "The person who excels at work is the person who can walk into their manager's office, take some work off their plate and complete it. Always ease the stress of your superiors, never add to it."
In a junior position, (especially since I was in that position only a year ago) you have to think like a hungry intern. Too often when junior associates finally start getting paid, they feel as though they are above something. I agree with Lindsay, leave the chip on your shoulder at home. It will only get in the way of your work.
@PattiRoseKnight "Network and get involved but with boundaries."
I love that. I think often people throw around the "network" term, but never explain how to do so properly. When I was in school, it was all about business cards. Senior year I ended up with a stack of business cards and nothing else, but a list of volunteer experience that employers didn't really are about. It's very important for professionals to grasp the concept of what it means to actually network within boundaries.
I've been toying with idea of taking a coding course. I'm a big advocate of always continuing your education. Growth is big part of life, and if I'm not learning I feel as if I'm not growing.
PS. Has anyone answered your reading question with, "I'm reading Marketing in Round at the moment." ?
I would add: "This flight is over booked, would anyone like to give up their seat?"
If no one volunteers, the last person in coach to check-in gets bumped from the flight. I've yet to understand why Airlines overbook flights. It's bad business to stretch yourself thin on purpose, take a customer's money and then inform them you can't accommodate what they paid for because you sold too many tickets. And the gate attendees are never ever sympathetic, almost like it's the customer's fault.
2 years, 2 months ago on What Not to Do: Eight Lessons from Airports
@ginidietrich Awe shucks. I try, I try.
2 years, 2 months ago on Three Steps to Create a Compelling Business Story
This would actually be a great writing test. One I would be a fan of. I agree with it completely, too often writers forget to peel back all the layers. A good story has layers of themes which make up the concept. I can't wait to pull this exercise out during then next team brainstorm session.
@jennimacdonald I think that's a tricky concept. In my opinion, someone's personal twitter and blog is not a reflection of the work they are capable of when marketing a brand. I would much rather had a portfolio of examples of work from clients then that of personal stats.
When I was job hunting, I did not apply for jobs that requested you have a certain amount of followers or Klout score because it was clear the employer did not have a clear concept of what social media goals should be. They way I run a client B2B twitter handle and blog wouldn't necessarily be the way I run my own personal sites. It's like apples and oranges.
2 years, 2 months ago on Two Reasons a Personal Brand is Imperative to Business Growth
I think it's important to have the company brand be an extension of the personal brand. Gini, I think you do an awesome job at that. As a Spin Sucks reader, I'm as confident in your ability as I am your team because it's clear they are a reflection of your work ethic.
The concept of building around a personal brand may work better on products and not services. Like the examples you outlines, consumers trust the person and therefore they trust the product. When there is a service involved there should be a focus on the team that surrounds the "star" and not just the star.
@amysept Commuting is my biggest time waster. Although the actual train ride is only 20-ish minutes. I spend a good two hours planning work attire around, whether I wore it recently, how cold it is outside or if I have any meetings that day. That's 2 hours I could have spent working while lying in the bed.
2 years, 3 months ago on Getting Things Done: Why Working at Home is Better
@Hajra I was the opposite in college. I had to be in my room to work, somehow the library would always turn into a distraction.
I've been mentioned in a Spin Sucks post. My life is complete.
I agree. I managed to get nearly 3 times more done when I work at home. There's something about being in your own space that allows you to really dive deep in work. Let me pass this along to my Director.
@jennifergosse @aimeelwest @belllindsay @creativeoncall @ginidietrich Then when you try to ignore people, you are suddenly called mean and anti-social. The social aspect of the office is sometimes a job within itself.
2 years, 3 months ago on Join Sarah Evans for a Special Livefyre Q&A Today