Lena_M
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My son and I listened—what an extraordinary segment. Carol's words become all the more indispensable because, as a master of the science and art of managing money, she also alerts us to those things that can never be bought. To hear this message come not from a celebrated poet, or a psychologist, but from a highly prominent business strategist makes the impact of Carol's message on our minds even sharper.
Happy Birthday Catherine!
It is a wonderful gift you gave to yourself by sharing this special article.
In this aggressive world today, trust is often drowned by politics and greed.
Your collaboration with Carol is a model of what a true and trustworthy relationship should be.
This article rings a huge bell especially for artistically gifted people, where there is virtually no visible line in between the passion sense and business sense. It is, however, an unfortunate screaming reality today where a business plan must come before the passion. One must be aware of what the public wants and what your customers want to hear, to see, and experience. Tragically, some truly gifted artists never will have the light at the end of the tunnel, choosing to be deaf to what sells. Historically, in the past, the artist's mission was to elevate the public's culture level and the artist would not lower his/her standards to please the crowd. Today, however, it is fundamentally important to be very aware of the commercial market's needs and wants. One cannot be seduced only by passion, drive, and glory of the dream.
What a wonderful article! This is a fantastic avenue for marketing music and communication for arts and entertainment. The Blackberry becomes a symphony of mobile marketing.
What a comprehensive and practical article.
Regarding customer service, often the internet is missing a fundamental human service. In fact, it is very confusing for customers to make a decision where to shop: online or in a physical store. It is common knowledge that people often go to the store only to learn about a specific product and then make the actual purchase on the internet. Competitive pricing plays a huge role here, but perhaps even more, with the competition that the internet poses, physical stores must offer extraordinary person-to-person service to justify the customer's time to get to the store. The internet cannot fully substitute human help which only can be present in a physical store. Even though, there is a shortage in service and sales persons, the ones hired need to be much more "unbeatably" qualified and trained stronger not only to know their products well, but, as Carol Roth writes, to have the ability to step "into the shoes of the customers". Quality customer service always attracts returning customers—online or onland—by saving them time for shopping elsewhere, and time of course is money.
Congratulations! Even though I know you both less than a year,but feel magnet of your work with powerful beam for the future. Your solidarity on every level is particularly very noble,because it is serving a foundation for facing one of the major reality of the world: an intellectual challenge, which is not always in the "agreement" with financial decisitions.
Beyond Chicago community, there are voices and wishes sent to "Business Unplugged".
Brilliantly expressed on every level. It is especially so supportive to ones who still fight their personal "purity", which can be irreversibly costly business-wise. I'm personally amazed to what extent an individual can impress you with his/her most positive, "trustworthy" ambience which makes it even more difficult sometimes to stand your fair ground. Sometimes you even manage to feel guilty in expectation and demanding what is rightfully yours. For a moment getting off the subject, in my practice working with the people, I must say that these situations and challenges provoke looking at oneself in a deep and detailed personal level with this question: What is preventing me from getting my fair and well-deserved share in this world? Coming back to the article, one can not appreciate it enough because it confirms that there is an established reality where cheating and fraud have almost become "business as usual". Entrepreneurship suffers greatly because of hugely wasted time in dealing with this garbage instead of truly fruitful and productive work.
In talking with a colleague, I was surprised to learn that banks have changed their policy regarding bounced checks. Illegitimate checks have become so common, that banks have removed some of their burden and placed it onto their customers by penalizing them for depositing a bad check. Why does a customer need to be penalized twice—depositing a check which customer did not know to be bad, and a bank penalty on top of it? The answer was,
that it is the responsibility of the check recipient to be absolutely sure that the check is legitimate.
Indeed, one must be like a psychic in evaluating people and their motives, in addition to having a sharp and penetrating business judgment.
In today's internet marketing, more then ever before, a highly innovative business or service requires more aggressive marketing then other well-known businesses/services.
There is a challenge to overcome marketing costs believing in the individuality and uniqueness of a product. Read the above for some smart suggestions, concepts and surprises.
It is becoming more evident how difficult it is to make fair judgements about content-information coming from different websites: what is real and what is fake. It is particularly very disturbing how deceptive and untruthful some websites can be by being dressed up with flashy and superficially attractive designs. This article is very helpful because it is focusing on major points of websites, whether you are searching through different websites or in the process of building your own "world corner".
Very helpful article. Indeed it is a union of opposites: ego, which particularly speaks out more in between relatives, needs to be neutral since business comes first. At the same time, business aura must prevail over personal interests and conflicts. If close people genuinely share the same passion and have similar "objective' background, this can indeed create an unshakable foundation for success.
To intensify your point, I must say that there is an established, unspoken, and deeply engraved custom, where unfortunately, untactful, aggressive and intrusive verbal mannerisms are considering good and an effective business.
Strong message, especially for younger generations. Unfortunately, some modern young women count on their legs much more than on their brains.These individuals are breeding and condoning male psychology and insulting behavior in the work place. There is another reason this article makes strong impact on women's awareness: the media is overly obsessed with standard sex image which sometimes collides with the true essence of an outstanding woman's brain.
For ecxellent reasons, this article challenges the well-known old fashioned rule: "the customer is always right". What a relief!
It is very refreshing to embrace a Prima Donna factor if indeed it produces smart and "elegant" business result.
Also,in this article I see drops of analogy with one of your previouse thoughts, where you are promoting the idea of cooperation instead of competition. Here you are suggesting fullest flexibility and cooperation with your clients instead of competing with stiff, complexity of contracts.
Perhaps these comments are a departure from the points of this article, but inspired by them:
The word "culture" is used in connection with the corporate world.
There is another well known definition for culture as a human heritage, traditions, habits, and mutual communication.
The process of "business game changer" cannot be realistic and successful if human culture will not be restored asap.There is a huge gap in between the wealthiest class and the uneducated—a hopelessly lost young generation. The business game needs to be changed starting from the first grade, and then Wall Street's true power will shine with its capitalistic crown.
This article is especially very illustrative because in this highly competitive commercial reality, it often takes only a single wrong signal by mispricing a piece of merchandise and the customer never will come back.
This vision--approach is the best vitamin for the ego,making it as a productive collaborator.
One can respond with the power of tears…
We are all part of "man's plans"….but only a bare few—like yourself—has the power of "God's laugh".
How one can miss the article with such title!
Quantity is extra important for reaching rural areas where people psychologically "not as fast" to be part of the main stream of information.