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@sociablweb not that I know of. You can find other tools but not sure how good they are.
1 year, 1 month ago on How to Research Keywords: Tips, Competition and Squirrels
@mattmaldre Thanks, Matt! That's a great idea. I never use the campaign content because we don't really need that level of analysis on our newsletters. I have seen people use it that way though.
1 year, 4 months ago on Using Google Analytics URL Builder for Campaign Tracking
@crestodina @ginidietrich and I just added your post to our post (because it's awesome). Blog post love fest!
1 year, 6 months ago on Seven Ways to Convert Your Superfans into Customers
Thanks for the input @tacimala and @RicDragon. Your insights added to this piece. I agree completely. The stats can be meaningful if you drill down to the next level.
Maybe we should collaborate on a piece that talks about segmentation within Analytics. I'd learn something from that myself!
2 years, 4 months ago on Moneyball Analytics: 3 Stats That You Should Ignore
@suttonhoo excellent point about the auto-email reminder to review the product. I think GrubHub does a nice job of implementing this strategy. But then I just get hungry again, so it's really a win-win for them :) ^ag
2 years, 5 months ago on DOs and DON’Ts of Reviews
@BrendanNoone Glad you liked it, Brendan!
2 years, 5 months ago on Web Content Checklist: 17 Ways to Publish Better Content
@adcudaJake This is a great point, Jake. This checklist is most relevant to posts and articles.
The Periodic Table of Content shows the recommended length for each type of content. After a bit of research, we found web pages typically have 400-500 words, but I liked you suggestion for shorter pages and I think we'll update it.
Here's the Periodic Table of Content in case you haven't seen this yet. It's the post popular post on this blog. http://www.orbitmedia.com/blog/content-chemistry
@timfrick I know what you're getting as an Orbit holiday gift this year ;)
thanks for all the great feedback! I've just added a PDF version and a Google document for you to share.
@gwmusic Nice catch. Thanks for spotting that. Fixed!
Hey Mark, glad you enjoyed the post. Thanks for sharing this link. I will give it a read.
2 years, 6 months ago on 5 Tips For Powering Up Your Creative Energy
@SukhSandhu It was a lot of fun to write. I write another eventually!
2 years, 6 months ago on Web Marketing Poetry
@MarkBrouwer hahaha you've had a rough day. I think you can take a break and go enjoy this weather now! :)
2 years, 6 months ago on Google+ 15-Minute Jumpstart Guide
@MarkBrouwer Amanda here! Let me know how it goes. Mine can be a bit buggy at times. Not on the Chrome side but when I'm on Facebook.
This will be worth every penny, I promise you that. I work for @orbiteers and every time @crestodina shares this info, heads explode (in a good way, of course).
2 years, 6 months ago on Five Ways to Build the Perfect Web Marketing Storm
@TReederBlazon Thanks, Tim!
Veteran creatives with strong service ethics like yourself are what this industry needs. Hope all is well at Blazon!
2 years, 6 months ago on 27 Complaints About Web Design Companies
@jumnus Thanks for the input. There are a TON of service providers in Chicago. Naturally, they don't all emphasize process and service. And you're absolutely right: clients trust them just the same. In the end, it means the bar is set low for service standards.
The creative process should be enjoyable. The finished product should be profitable. But too often, clients and vendors are just glad when things don't blow up. It will take good work and integrity from many companies over many years to set those standards higher...
@Dileep Gangolli This is often true. It's what makes this industry so challenging, but also so rewarding. Great designers are also great communicators. Great developers are empathetic to visitors. Great strategists are also great teachers.
Education is an enormous part of the web design business!
@BookSwaddler This is indeed a common and serious problem. The final decision maker hopes to delegate everything in a leap of faith, then finally gets involved in the end and the project goes off the rails. Pretty soon, kids-out-of-college are moving to California, dejected.
This frequently happens during scoping for proposals. The executive leaves it to the 20-somethings to qualify and select a web team. The 20-somethings dream out loud over several meeting and the project scope becomes huge. ("Wouldn't it be cool is the site combined the best features of Ebay and Facebook?") Pretty soon, the proposal is up to $100,000 and the executive falls out of his chair when he sees it. Then the scope gets pulled back and weeks of time were squandered.
Interesting how the comments on this post have highlighted problems with clients. Maybe that should be another article. "27 Complaints - The Problem with Web Design Clients"
Thanks for all the great feedback everyone! Glad you enjoyed it and are finding it useful.
2 years, 6 months ago on The Periodic Table of Content
@Dave Hitt You can't please all the people all the time. This is true. And I'm glad you used the word "reasonable" If a client (or anyone) is unreasonable, there's nothing anyone can do except gracefully end the relationship. You can't help crazy.
But having said that, the issues you mentioned are built into this business and are very common. Here are a few you mentioned:
- Clients setting aside their projects for months (wait...)
- Clients coming back to their projects and wanting to rush (...then hurry up)
- Clients changing their main point of contact
- Clients approving something and then requesting changes to it
These issues are so common, that it's the job of the web company to be ready for them and adapt to whatever extent possible. You've got to manage the crap out of the projects and client expectations! And a lot of tough love is necessary. We sometimes have to defend the project from the client.
I recommend extremely thorough communication tools, formal sign-offs, documented and visible goals, insistence on a single, consistent point of contact, strong proposal language and constant reiteration of anything that "may have cost and budget implications" like going backwards during a project.
So yes, there are inherent challenges in any creative services industry. But in the end, we have to take responsibility as web design companies, for the success of our clients ...despite our clients. It's the only way to get a A+ every time.
Still, most of those complaints were from good clients talking about bad web design firms. A lot of web companies stink.
@Deannacc54 our pleasure! Glad you found it useful.
2 years, 6 months ago on Ten Blogging Rules: A Blogger’s Doctrine
Thanks for the input, everyone! And thanks to the @orbiteers for getting this posted.
2 years, 6 months ago on Website Redesign, SEO and Preserving Your Rankings in 7 Steps