orbiteers
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@mattmaldre Thanks, Matt! That's a great idea. I never use the campaign content because we don't really need that level of analysis on our newsletters. I have seen people use it that way though.
@crestodina @ginidietrich and I just added your post to our post (because it's awesome). Blog post love fest!
http://www.orbitmedia.com/blog/4-step-guide-to-creating-superfans
Thanks for the input @tacimala and @RicDragon. Your insights added to this piece. I agree completely. The stats can be meaningful if you drill down to the next level.
Maybe we should collaborate on a piece that talks about segmentation within Analytics. I'd learn something from that myself!
@suttonhoo excellent point about the auto-email reminder to review the product. I think GrubHub does a nice job of implementing this strategy. But then I just get hungry again, so it's really a win-win for them :) ^ag
@BrendanNoone Glad you liked it, Brendan!
@adcudaJake This is a great point, Jake. This checklist is most relevant to posts and articles.
The Periodic Table of Content shows the recommended length for each type of content. After a bit of research, we found web pages typically have 400-500 words, but I liked you suggestion for shorter pages and I think we'll update it.
Here's the Periodic Table of Content in case you haven't seen this yet. It's the post popular post on this blog. http://www.orbitmedia.com/blog/content-chemistry
thanks for all the great feedback! I've just added a PDF version and a Google document for you to share.
Hey Mark, glad you enjoyed the post. Thanks for sharing this link. I will give it a read.
@SukhSandhu It was a lot of fun to write. I write another eventually!
Nice post, Kyle!
It's a good point. It shows how raw numbers can be misleading and it's the percentage that matters more. I'm wondering how this insight could be applied to other practices, like web marketing. I suppose it suggests there are ways to "spin" your stats to get a marketing benefit, but also maybe there are numbers in Analytics that should be ignored.
What's the saying? There are three kinds of untruths: lies, damn lies and statistics!
@MarkBrouwer hahaha you've had a rough day. I think you can take a break and go enjoy this weather now! :)
@MarkBrouwer Amanda here! Let me know how it goes. Mine can be a bit buggy at times. Not on the Chrome side but when I'm on Facebook.
This will be worth every penny, I promise you that. I work for @orbiteers and every time @crestodina shares this info, heads explode (in a good way, of course).
@TReederBlazon Thanks, Tim!
Veteran creatives with strong service ethics like yourself are what this industry needs. Hope all is well at Blazon!
@jumnus Thanks for the input. There are a TON of service providers in Chicago. Naturally, they don't all emphasize process and service. And you're absolutely right: clients trust them just the same. In the end, it means the bar is set low for service standards.
The creative process should be enjoyable. The finished product should be profitable. But too often, clients and vendors are just glad when things don't blow up. It will take good work and integrity from many companies over many years to set those standards higher...
@Dileep Gangolli This is often true. It's what makes this industry so challenging, but also so rewarding. Great designers are also great communicators. Great developers are empathetic to visitors. Great strategists are also great teachers.
Education is an enormous part of the web design business!
@BookSwaddler This is indeed a common and serious problem. The final decision maker hopes to delegate everything in a leap of faith, then finally gets involved in the end and the project goes off the rails. Pretty soon, kids-out-of-college are moving to California, dejected.
This frequently happens during scoping for proposals. The executive leaves it to the 20-somethings to qualify and select a web team. The 20-somethings dream out loud over several meeting and the project scope becomes huge. ("Wouldn't it be cool is the site combined the best features of Ebay and Facebook?") Pretty soon, the proposal is up to $100,000 and the executive falls out of his chair when he sees it. Then the scope gets pulled back and weeks of time were squandered.
Interesting how the comments on this post have highlighted problems with clients. Maybe that should be another article. "27 Complaints - The Problem with Web Design Clients"