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Change your Service area to encompass a distance, that way multiple zip codes are covered and will include any you may have forgotten or may not know.
7 months, 3 weeks ago on Five Ways to Improve Your Local SEO
I use bold, italic and hash-tags to help optimize my Google+ pages. I also will update any offers on my Google plus business page or put in some new information, this will refresh your page and tell (ping) google there is new updated content. If I want to rank for more areas I will add in additional counties or cities in the description area for Google+ and directory listings.
On my website, I will put this of course in the title, inline content and close to any map. I always also link out to the local chamber of commerce or any other local niche businesses that correlates.
8 months, 4 weeks ago on Five Ways to Improve Your Local SEO
1 year, 2 months ago on Study: Pinterest Now Drives More Referral Traffic Than Twitter