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Great post @Alex_Jonze so what would you say is you top tip out of all of these?
9 months ago on 50 Tips to Breeze Digital PR
Great quick guide @AdamMartinBrown. In your view which four 'buttons' would you suggest every site includes within the social sharing 'widget'?
1 year, 1 month ago on Social Optimisation > The Simple Guide
So what is your view on 2014? For me these are the key points of focus:
> Making social work from an ROI perspective, but measured not just on pounds and pence back but across more metrics.> Putting digital PR at the centre of the content distribution plan and getting close to major influencers.> Nailing paid content distribution as part of the overall content plan.
What are your thoughts?
1 year, 2 months ago on 2014 Digital Marketing Strategy > The In House View
This is a great post Jade thanks for sharing. It's always great to see real experiences from the 'coal face' and this is a hugely valuable guide for those just starting out. What was your biggest challenge @zazzle_jade
1 year, 2 months ago on My Top 10 Digital PR Lessons from a Year in the Saddle
@Anthony_Mac85 Thanks Anthony. The discovery engines are tricky and you definitely need to test and optimize for it to work. Some are better than others in terms of quality also but Outbrain we like a lot.
1 year, 2 months ago on Searchlove London 2013 > The New Rules of Big Content Promotion
Great post @zazzle_anna I know you work hard on the phone and with face to face relationship building. How critical is this to the process with key influencers in your experience?
1 year, 7 months ago on The New PR > How to Target Digital influencers
Great post Josh. Obviously the headline is designed for click through. We know infographics are not dead but over abundance is impacting ROI. Big bang content then is where it is at Josh?
1 year, 8 months ago on Infographics Are Dead – What’s the Next Killer Content Type?
I realise this post is a little 'out there' for our blog but in an industry of constant change preparing for what may lie ahead is important for me and while the above is speculation it is based on real evidence that this stuff is happening, right now.
I'd love to hear other thoughts on how you think such developments may change our day jobs...
1 year, 9 months ago on Digital Marketing When Computers Can Think
And what do you think the future looks like for Vine and other short video platforms? Flash in the pan or the new opportunity for brands?
1 year, 10 months ago on Video Content Marketing > The How and Why
@nick_eubanks makes sense. Do you ever tie conversion data into that mix?
1 year, 10 months ago on Conducting a Keyword Performance Audit
Great tactical piece @nick_eubanks and thanks for taking the time to pen it. What would your fuller keyword review look like? Or to put it another way what would your next move be after pulling this data?
I realise that a transcript will miss some of the colour to this and so if you have any questions please do not hesitate to drop them in here and I will do my utmost to answer them!
1 year, 11 months ago on Guarantee Positive ROI from Content Investment
Great post @benharper87. It's so exciting to see what social data trends can actually show us. How do you think social graph search affects this?
And how would you suggest knowing this could have helped HMV and Blockbuster survive?
2 years ago on Did Social Data Predict HMV and Blockbuster's Downfall?
Great piece Mark. So what you are saying is that it comes down to creating an audience of value around the content you produce? Makes sense to me and reinforces my view that the web is following the same evolutionary process as TV, print and radio. An obsession with the technology first that ends with retention via content.
2 years, 2 months ago on Your Online Brand: The Key to Long-Term Search Visibility
@GiseleNMendez @zazzle_chris Thanks for the comment Gisele. And you are absolutely right. Link profile understanding is critical to avoid networks. A lot of this concern is placated via the social sharing route as active social accounts usually indicate that the site is real. That said we always run a reverse IP lookup to check what else is on the server alongside link check.
2 years, 2 months ago on What 3,000 Hours of Blogger Outreach Taught Me
Working in the same office as Chris I know how much pain has gone into refining the process we now use. Some of that learning is captured here, so thanks @zazzle_chris for sharing. Does anyone else have a view on key metrics to track when evaluating sites?
Sadly I couldn't make this one but @lcshanks and @jo_pricey did and it sounds like there was some great stuff shared, particularly around use of language; a key component of any content strategy!
2 years, 3 months ago on Distilled Live Round-Up
Great roundup @adamjamesmason > a few talks missed due to an early train but otherwise it's jam packed with actionable goodness. I really felt the conference was the first I have attended that really flexed digital marketing's broader marketing muscles, showing itself a a true marketing discipline. Great event @kelvinnewman
2 years, 4 months ago on 129 Takeaways from Brighton SEO 2012
@Nick Ker Thanks for sharing this and taking the time to include so much detail. I'm sure @HathawayP will appreciate it. I sense some real frustration! If you want us to take a look for you let me know. Happy to try and help.
2 years, 5 months ago on The Dark Knight Rises: How Being Bruce Wayne is Not Enough to Save Gotham
@Marie_Haynes thanks for commenting Marie. I know a lot of work has been done across multiple indexes. I think what hurts for @HathawayP is the fact that these links are many years old and the result of poor practice by long gone employees in an era where many perceived it 'acceptable' to build bad links!
@HathawayP @s_rvll refreshing indeed. As for the quotes I'm a little lost having not seen the most recent!
@jamesagate @hathawayp thanks for the share James. Dollar Shave Club proved the power of 'cheap' video and this is really useful. Thanks!
Thanks for sharing this @HathawayP. It's rare that a business opens up like this and tells the story of the impact large scale Google changes have on people's lives. If anyone else reads this and has a similar story please share it here...
It's great to see a piece concentrating on the basics. I think we often get carried away with selling the advanced stuff but laying the foundations is key to making the later stuff work well.
2 years, 5 months ago on Taking Baby Steps – A Beginners Guide to Content Outreach
Great post by @jo_pricey, her first on the blog here at Zazzle and its one borne from real life experience. Few have done as much outreach as Jo so worthy of a read.
2 years, 5 months ago on Increasing Conversion from Blogger Outreach (with Hats!)
@rjonesx thanks Russell for commenting. @AdamJamesMason did a great job of it.
2 years, 5 months ago on The Ultimate Penguin Link Removal Guide
Nice collection of tips here @Lozro and I know many have been learned in the right way > through blood, sweat and tears!!! Anybody have any more to add?
2 years, 6 months ago on 22 Tips for a Better Outreach Response
This is a lengthy piece and a great effort to capture every piece of the Penguin puzzle @adamjamesmason . Really like it. I think had we included it all the piece would have been twice as long so there are a few areas edited out but it should give a taste of what is involved....
2 years, 6 months ago on The Ultimate Penguin Link Removal Guide
@atrollope That's definitely worthy of inclusion, so thanks for sharing. It hurts to see the apparent injustice (and its seen in most niches at present) and so the key is education I think by helping site owners understand how link profiles look and compare to others.
2 years, 7 months ago on 7 Link Building Myths in a Post Penguin World
The list above is a selection only and is designed to extract a few more questions around link building now, so I'd love to hear some more thoughts, or myths....
@tedives I think that's an extremely valid comment Ted, so thanks for sharing. It is clear the future is writing and sharing world class comment and thought leadership. The key I think is to engage the key influencers in your space; and content is one of the best ways of doing that. Thankfully the days of content for the sole purpose of gaming the algo is over.
2 years, 8 months ago on What’s The Number One SEO Noob Mistake?
Thanks for the guest post Dan. Really interesting point around the 'wrong page ranking' issue as we see this happening more and more now. I think the advice around that is really solid and will be really helpful to a lot of site owners. Do you have any specific examples of work you've done around this?
A lot has been written about HOW to guest post, WHERE to guest post and WHAT to guest post but very little has been said about WHY...which was the inspiration for the piece. Any additions most welcome....
2 years, 8 months ago on 9 Reasons why Guest Posting is now the No1 Link Building Tactic
@dr_pete @Durant Imboden I think the point of AR is that it is socially driven - hence Google+. The best way to measure quality of content is via social signals.
2 years, 8 months ago on ‘Google Have Dropped the Ball on Search Quality’ – An Interview with ‘Dr Pete’ Meyers
@Durant Imboden Hi. I think the point @dr_pete was making is that the two will be intrinsically linked - Authorrank powered and measured by social signals. I think we all agree that an entity based algo is coming to a screen near us all in the future. It's much harder to 'game' and will help deliver a better personalised experience.
Great piece Peter and thanks for your efforts in helping us pull this together. We would really like to crowdsource some more questions now to add to the list so fire away people....
@SteveGerencser I like the 'book smart' conclusion. It makes a lot of sense. I think to be fair to their team they have a MASSIVE job in trying to police the index and machine learning and algo changes are the only way to scale BUT they could perhaps improve their reinclusion system and customer support so businesses have greater access to the info they need to save their livelihoods...
2 years, 8 months ago on Google Penguin and Webspam Penalties – Where Will it All End?
If anyone has any great sites or resources to add around Penguin please share here so we can update the list. Thanks
2 years, 8 months ago on Google Penguin – Where Do We Go From Here?
@optimizethis beautifully captured there. Totally agree and I'm really excited about what it means for the future.
This is a REALLY important subject as far as I'm concerned right now. There is the argument that 'Google has been doing this for years' but I don't buy it. This is different, structural and ends the interweb's time as the 'Wild West frontier'. And that's a good thing. It means that investment in content and real social audience creation should now core to any digital marketing campaign. And I for one, having come from that world, like it a lot.
What I don't like so much is the collateral damage - the tales we have heard from biz owners over the past few weeks are horrible to listen too. These are real people losing real homes because they rode the algo and had no plan B. Now is the time to have that diverse plan...Thoughts?
@Koozai_Sam great Sam. Our experience would reinforce this and I think a lot of online businesses are scared of the prospect, believing it to be a complete minefield.
2 years, 8 months ago on Branding – The Social and Digital Preparations
Great post Sam and thanks for sharing it in 'word format' as I heard this went down well at Brighton SEO. The Trademark thing really interest me. Did you come up against any challenges along that route at all?
2 years, 9 months ago on Branding – The Social and Digital Preparations
Great piece @jamesperrott and it sounds like the 20/20 session went down really well.
2 years, 9 months ago on BrightonSEO 2012 – The Best Bits
@OliverHelm that's correct Oliver and that is indeed what the data threw out.
2 years, 9 months ago on LinkLove London 2012 – The Best Bits
@alextanner1 Thanks for sharing.
@Dean Cruddace agree and I think it will be interesting to see how the forthcoming gTLDs do. It's clear they have no extra value as far as Google is concerned, as Matt Cutts pointed out so why brands are going to fork out vast sums to secure them is mind boggling. It's not like anyone else could use them as those same brands can claim them via the 'passing off' route....
2 years, 10 months ago on .co Domain Optimisation (an experiment)
@simonwoods we haven't tried those but perhaps they can be added to round 2. CTR should also be measured I think and that's a great point. Would need to be done separately to the other piece though to avoid muddied data.
We would really like to hear any real life examples of .co success or failure as we plan to take this experiment on and include the new gTLDs when they are launched.
@TotalPinterest So how would you suggest tactically getting more repins guys? Perhaps there's a guest post in that for us:)?
2 years, 10 months ago on Assessing Pinterest for UK Marketers: Do We Really Need to Care?
@badams I agree. It would be great to see some real life examples for sure but the theory definitely correlates with a lot of data we see day to day. You?
2 years, 10 months ago on Dynamic Messaging Based On Ranking to Improve Conversion