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So what is your view on 2014? For me these are the key points of focus:
> Making social work from an ROI perspective, but measured not just on pounds and pence back but across more metrics.> Putting digital PR at the centre of the content distribution plan and getting close to major influencers.> Nailing paid content distribution as part of the overall content plan.
What are your thoughts?
2 weeks, 3 days ago on 2014 Digital Marketing Strategy > The In House View
This is a great post Jade thanks for sharing. It's always great to see real experiences from the 'coal face' and this is a hugely valuable guide for those just starting out. What was your biggest challenge @zazzle_jade
3 weeks, 6 days ago on My Top 10 Digital PR Lessons from a Year in the Saddle
@Anthony_Mac85 Thanks Anthony. The discovery engines are tricky and you definitely need to test and optimize for it to work. Some are better than others in terms of quality also but Outbrain we like a lot.
1 month, 1 week ago on Searchlove London 2013 > The New Rules of Big Content Promotion
Great post @zazzle_anna I know you work hard on the phone and with face to face relationship building. How critical is this to the process with key influencers in your experience?
6 months ago on The New PR > How to Target Digital influencers
Great post Josh. Obviously the headline is designed for click through. We know infographics are not dead but over abundance is impacting ROI. Big bang content then is where it is at Josh?
6 months, 3 weeks ago on Infographics Are Dead – What’s the Next Killer Content Type?
I realise this post is a little 'out there' for our blog but in an industry of constant change preparing for what may lie ahead is important for me and while the above is speculation it is based on real evidence that this stuff is happening, right now.
I'd love to hear other thoughts on how you think such developments may change our day jobs...
7 months, 2 weeks ago on Digital Marketing When Computers Can Think
And what do you think the future looks like for Vine and other short video platforms? Flash in the pan or the new opportunity for brands?
9 months ago on Video Content Marketing > The How and Why
@nick_eubanks makes sense. Do you ever tie conversion data into that mix?
9 months, 1 week ago on Conducting a Keyword Performance Audit
Great tactical piece @nick_eubanks and thanks for taking the time to pen it. What would your fuller keyword review look like? Or to put it another way what would your next move be after pulling this data?
I realise that a transcript will miss some of the colour to this and so if you have any questions please do not hesitate to drop them in here and I will do my utmost to answer them!
9 months, 3 weeks ago on Guarantee Positive ROI from Content Investment
Great post @benharper87. It's so exciting to see what social data trends can actually show us. How do you think social graph search affects this?
And how would you suggest knowing this could have helped HMV and Blockbuster survive?
10 months, 3 weeks ago on Did Social Data Predict HMV and Blockbuster's Downfall?
Great piece Mark. So what you are saying is that it comes down to creating an audience of value around the content you produce? Makes sense to me and reinforces my view that the web is following the same evolutionary process as TV, print and radio. An obsession with the technology first that ends with retention via content.
1 year ago on Your Online Brand: The Key to Long-Term Search Visibility
@GiseleNMendez @zazzle_chris Thanks for the comment Gisele. And you are absolutely right. Link profile understanding is critical to avoid networks. A lot of this concern is placated via the social sharing route as active social accounts usually indicate that the site is real. That said we always run a reverse IP lookup to check what else is on the server alongside link check.
1 year, 1 month ago on What 3,000 Hours of Blogger Outreach Taught Me
Working in the same office as Chris I know how much pain has gone into refining the process we now use. Some of that learning is captured here, so thanks @zazzle_chris for sharing. Does anyone else have a view on key metrics to track when evaluating sites?
Sadly I couldn't make this one but @lcshanks and @jo_pricey did and it sounds like there was some great stuff shared, particularly around use of language; a key component of any content strategy!
1 year, 2 months ago on Distilled Live Round-Up
Great roundup @adamjamesmason > a few talks missed due to an early train but otherwise it's jam packed with actionable goodness. I really felt the conference was the first I have attended that really flexed digital marketing's broader marketing muscles, showing itself a a true marketing discipline. Great event @kelvinnewman
1 year, 2 months ago on 129 Takeaways from Brighton SEO 2012
@Nick Ker Thanks for sharing this and taking the time to include so much detail. I'm sure @HathawayP will appreciate it. I sense some real frustration! If you want us to take a look for you let me know. Happy to try and help.
1 year, 3 months ago on The Dark Knight Rises: How Being Bruce Wayne is Not Enough to Save Gotham
@Marie_Haynes thanks for commenting Marie. I know a lot of work has been done across multiple indexes. I think what hurts for @HathawayP is the fact that these links are many years old and the result of poor practice by long gone employees in an era where many perceived it 'acceptable' to build bad links!
@HathawayP @s_rvll refreshing indeed. As for the quotes I'm a little lost having not seen the most recent!
@jamesagate @hathawayp thanks for the share James. Dollar Shave Club proved the power of 'cheap' video and this is really useful. Thanks!