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This is a great post, enjoy reading the responses… I think social media is following a similar maturity curve as the internet from informational to transactional. Large scale Commerce will occur (in, though, with) social media. When thinking about sCommerce, start thinking new channel. All the tools built for eCommerce, mCommerce (mobile) will be needed and integrated with sCommerce. This is channel which requires large systems integration, large project and business transformation experience for enterprise size companies, Edelman can hire this... Edelman is filling a market place gap because the big systems integration firms are still working through social… the big firms will be there soon.
2 years, 6 months ago on Should Your PR Firm Be Your Social Business Advisor